WayRay is a Swiss-based innovator working with augmented reality technology to develop holographic navigation systems and advance the connected car.  WayRay has developed 2 products - Navion and Element.
Navion is the first True Augmented Reality car navigation system that applies aeronautical principles to land navigation. Install it in your car and see directions, trip details and a route overview right in front of you ­­— just like a pilot. Might sound complicated, but we’re sure it’s the simplest, most intuitive way to get on your way.
Crafted from premium materials, Element was designed to be visually beautiful and functionally intuitive. It tracks your activity at the wheel and overviews your driving performance. That's why we call it a wearable for your car.

HQLausanne, CH
Size (employees)91 (est)+2%
WayRay was founded in 2012 and is headquartered in Lausanne, CH
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WayRay Office Locations

WayRay has an office in Lausanne
Lausanne, (HQ)
1 Avenue Gratta-Paille
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WayRay Financials and Metrics

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Founding Date


WayRay total Funding

$108 m

WayRay latest funding size

$80 m

Time since last funding

3 months ago

WayRay investors

WayRay's latest funding round in September 2018 was reported to be $80 m. In total, WayRay has raised $108 m
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WayRay Online and Social Media Presence

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WayRay News and Updates

WayRay SA lève 80 millions de dollars dans le cadre de son round C mené par Porsche et auquel s'est joint Hyundai Motor, JVCKENWOOD et d'autres investisseurs

ZURICH, September 18, 2018 /PRNewswire/ -- WayRay vise ainsi à atteindre pour l'année prochaine une valorisation s'élevant à un milliard de dollars. WayRay, une « deep-tech start-up » suisse vient de clôturer son tour de financement de la série C. Ce round, sous la houlette de Porsche,...

Automotive ‘holographic’ AR maker WayRay raises $80M from Porsche and Hyundai

WayRay SA, a maker of holographic augmented reality for cars, today announced a new late-stage $80 million investment from Porsche, Hyundai Motor Group, Alibaba Group, China Merchants Capital, JVCKenwood Corp. and Consortium of Sovereign Wealth Funds. Zurich-based WayRay produces AR products for ca…

WayRay raises $80M at a $500M valuation led by Porsche for its holographic AR display tech

The large, legacy car industry has pinned a lot of hopes and dreams on innovative startups to build the next generation of automotive technology, and today the latest chapter in that story was revealed. WayRay, a Zurich-based developer of holographic augmented reality technology and hardware — used …

Porsche leads $80 million investment in WayRay to bring holographic AR displays to cars

WayRay, a Swiss company that aims to enable holographic augmented reality (AR) displays in cars, has raised $80 million in a series C round of funding led by Volkswagen-owned German car company Porsche, with participation from Hyundai, Alibaba, China Merchants Capital, Jvckenwood, and Consortium of …

WayRay to Present Holographic AR Navigation System with SDK Availability at CES 2018

WayRay, a Swiss developer of holographic augmented reality (AR) navigation systems for cars, will demonstrate its AR solutions at CES 2018.

Augmented reality’s future isn’t glasses. It’s the car

GUEST: In the next seven years, true augmented reality will likely not become mainstream anywhere, except the automotive industry — and here are the reasons why. By “true” augmented reality” we mean AR that shows virtual objects to be actually integrated with the real environment and visible on vari…
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WayRay Company Life and Culture

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WayRay Frequently Asked Questions

  • When was WayRay founded?

    WayRay was founded in 2012.

  • How many employees does WayRay have?

    WayRay has 91 employees.

  • Who are WayRay competitors?

    Competitors of WayRay include Mantis Vision, Daqri and Ab Dynamics.

  • Where is WayRay headquarters?

    WayRay headquarters is located at 1 Avenue Gratta-Paille, Lausanne.

  • Where are WayRay offices?

    WayRay has an office in Lausanne.

  • How many offices does WayRay have?

    WayRay has 1 office.