WayRay is a Swiss-based innovator working with augmented reality technology to develop holographic navigation systems and advance the connected car.  WayRay has developed 2 products - Navion and Element.
Navion is the first True Augmented Reality car navigation system that applies aeronautical principles to land navigation. Install it in your car and see directions, trip details and a route overview right in front of you ­­— just like a pilot. Might sound complicated, but we’re sure it’s the simplest, most intuitive way to get on your way.
Crafted from premium materials, Element was designed to be visually beautiful and functionally intuitive. It tracks your activity at the wheel and overviews your driving performance. That's why we call it a wearable for your car.

Lausanne, CH
Size (employees)
85 (est)+8%
WayRay was founded in 2012 and is headquartered in Lausanne, CH
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WayRay Office Locations

WayRay has an office in Lausanne
Lausanne, CH (HQ)
1 Avenue Gratta-Paille
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WayRay Financials and Metrics

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Founding Date


WayRay total Funding

$28 m

WayRay latest funding size

$18 m

Time since last funding

a year ago

WayRay investors

WayRay's latest funding round in March 2017 was reported to be $18 m. In total, WayRay has raised $28 m
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WayRay Online and Social Media Presence

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WayRay News and Updates

WayRay to Present Holographic AR Navigation System with SDK Availability at CES 2018

WayRay, a Swiss developer of holographic augmented reality (AR) navigation systems for cars, will demonstrate its AR solutions at CES 2018.

Augmented reality’s future isn’t glasses. It’s the car

GUEST: In the next seven years, true augmented reality will likely not become mainstream anywhere, except the automotive industry — and here are the reasons why. By “true” augmented reality” we mean AR that shows virtual objects to be actually integrated with the real environment and visible on vari…
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WayRay Company Life and Culture

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