WayRay is an AR technology company providing holographic optical systems, hardware, and software. It offers embedded holographic AR displays that show navigation, safety, and infotainment content in real-time, as well as Navion, a holographic AR navigation system. The company also develops True AR SDK, a suite that enables developers to code, generate, and visualize AR experiences for social interaction, self-driving cars, shared mobility, safety, navigation, and infotainment applications.