WAYN.com (Where Are You Now? Ltd) is the largest travel and lifestyle focused platform in the world with over 21 million members in 193 countries. Founded in 2002 by Peter Ward, Jerome Touze and Mike Lines, WAYN helps you to realise your dreams by connecting you with like-minded people based on your past experiences, where you would love to go and what you would love to do. WAYN, which raised $11M Series A funding in 2006 from DFJ Esprit, consists of 35 employees based in London and Poland. WAYN.com logs over 12.7 million monthly site visits (7 million unique users per month), adds up to 10,000 new members per day and generates up to 75,000 dream destinations and activities per day as part of its intentions broadcasting platform. WAYN has been recommended by the UK’s Telegraph, Financial Times, Independent and Sunday Times newspapers and has been recognized as the 'Community Website of the Year (UK)’ by MetrixLab in 2007, 2008 and 2010.
London, GB
Size (employees)
42 (est)+3%
WAYN was founded in 2002 and is headquartered in London, GB
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WAYN Office Locations

WAYN has an office in London
London, GB (HQ)
6-8 Long Ln
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WAYN Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$22 m

Latest funding size

$11 m

Time since last funding

6 years ago


WAYN's latest funding round in May 2012 was reported to be $11 m. In total, WAYN has raised $22 m
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WAYN Financials

WAYN's revenue was reported to be £29.24 m in FY, 2016

Revenue (FY, 2016)

29.2 m

Gross profit (FY, 2016)

18.9 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

(142.7 k)

EBITDA (FY, 2016)

1.1 m

EBIT (FY, 2016)

363.4 k

Cash (31-Dec-2016)

1.9 m
GBPFY, 2015FY, 2016


37.5 m29.2 m

Cost of goods sold

24.1 m10.4 m

Gross profit

13.3 m18.9 m

Gross profit Margin, %

GBPFY, 2015FY, 2016


3.1 m1.9 m

Accounts Receivable

7.3 m4.3 m

Current Assets

59.5 m8.5 m


209.2 k73.2 k
GBPFY, 2015FY, 2016

Net Income

(17.6 m)(142.7 k)
GBPY, 2016


820.4 k

Financial Leverage

-557.4 x
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WAYN Online and Social Media Presence

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