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We believe in the confluence between sensor networks, the API-economy, cloud technology and intelligent decision engines as the key to smart IoT automation. Together these technologies can unlock more business value and allow enterprises to build and deploy IoT solutions that connect devices, services, IT systems and processes. Founded in 2014 – waylay is a young and dynamic software company that brings to market an open, API-centric IoT middleware platform. Waylay’s founding team has a long experience in machine-to-machine technology, data analysis, device management and artificial intelligence. It is our mission to transform IoT solutions into business solutions by breaking down silos and connecting devices with SW applications and online services. Waylay’s name originates from the verb ‘to waylay’. The platform lies in wait for various information streams, combines and reasons on those information streams in a sophisticated way, and takes action.
HQGent, BE

Latest Updates

Employees (est.) (Sept 2020)29(+16%)
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Key People/Management at waylay

Piet Vandaele

Piet Vandaele

Veselin Pizurica

Veselin Pizurica

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waylay Office Locations

waylay has an office in Gent
Gent, BE (HQ)
Blekersdijk 33a
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waylay Financials and Metrics

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Founding Date


waylay total Funding

$1.3 m

waylay latest funding size

$1.28 m

Time since last funding

4 years ago

waylay investors

waylay's latest funding round in January 2017 was reported to be $1.3 m. In total, waylay has raised $1.3 m
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waylay Cybersecurity Score

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waylay Online and Social Media Presence

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waylay News and Updates

And Now for Something Completely Different: Let's Talk About Organization

Staying organized is imperative to a successful business.

waylay Blogs

How machine builders & OEMs can deliver IIoT value-added services to manufacturers

It’s estimated that IoT applications in operations optimisation have the potential to create value of $1.2 to $3.7 trillion per year in the factory setting in 2025. Manufacturers and equipment builders are in a position to jointly create this value, thanks to new IoT technology advancements. Equipm…

How to achieve energy efficiency in commercial buildings: IoT-enabled solutions for smart HVACR

Sustainability and efficiency are nowadays at the top of the public agenda. Vendors, suppliers, customers and the public at large are looking at products and services through the lens of environmental change. Companies are striving to meet increasing innovation demands in product development and cus…

Hyperautomation is the number one Gartner technology trend of 2020: what does it mean for IoT?

Why is hyperautomation important in the context of the Internet of Things? Gartner has recently released their top ten technology trends for 2020 and hyperautomation is number one. How is hyperautomation different from regular automation and why should IoT solution architects consider hyperautomati…

Waylay partners with Arm to help businesses achieve better IoT returns from automation

October 2019, Ghent, Belgium Waylay is announcing today that it is partnering with Arm to integrate its IoT automation framework with the Arm® Pelion™ IoT platform. Enterprises starting out with IoT projects need to overcome a series of initial challenges to get to a point where they have a fully…

Why getting the UX right is vital for B2B end users of new technologies - Introducing an easier, smarter way to work with IoT data

Today we are releasing Housekeeper, an easy-to-use configurable IoT dashboard for data visualisation and alarm management. Housekeeper is purpose-built to enable our enterprise customers to better leverage Waylay for building, packaging and offering IoT solutions to their own customers. Housekeeper…

Waylay exhibits at Industry of Things World 2019, showcases new solutions for connected equipment manufacturers

As a key partner of the event, Waylay will be there to talk about the challenges of monetising incoming data from physical products and deriving true business value from IoT solutions.We will be demo-ing the software tool-set that we have built to help companies take full advantage of IoT
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waylay Frequently Asked Questions

  • When was waylay founded?

    waylay was founded in 2014.

  • Who are waylay key executives?

    waylay's key executives are Piet Vandaele and Veselin Pizurica.

  • How many employees does waylay have?

    waylay has 29 employees.

  • Who are waylay competitors?

    Competitors of waylay include GBT Technologies, askSpoke and Inductive Automation.

  • Where is waylay headquarters?

    waylay headquarters is located at Blekersdijk 33a, Gent.

  • Where are waylay offices?

    waylay has an office in Gent.

  • How many offices does waylay have?

    waylay has 1 office.