Waterfall enables brands, agencies and technology providers to personally engage customers across SMS, MMS, Passbook, Facebook, Twitter, 2D Codes, IVR, mobile wallets, mobile coupons and push notifications.

The company’s mobile and social marketing platform allows clients to acquire more customers and drive repeat visits with higher purchase values using intuitive tools for interactive customer dialogues, progressive profiling and targeting, cross platform integrations and precise ROI measurement. Clients include 7-Eleven, Anheuser-Busch, Constant Contact, Electronic Arts, Merkle, NASA, Southwest Airlines, the U.S. Army and Yum! Brands. Founded in 2005 and backed by Vista Equity Partners, Waterfall is headquartered in SOMA, San Francisco, with regional offices in Downtown Austin.

Parent Company
Upland Software
San Francisco, US
Waterfall was founded in 2005 and is headquartered in San Francisco, US

Key People at Waterfall

Matt Sechrest

Matt Sechrest

Matt Silk

Matt Silk


Waterfall Office Locations

Waterfall has an office in San Francisco
San Francisco, US (HQ)
302 660 3rd St

Waterfall Data and Metrics

Waterfall Summary

Founding Date


Total Funding

$3.7 m
In total, Waterfall had raised $3.7 m. Waterfall is a subsidiary of Upland Software

Traffic Overview of Waterfall

Waterfall Online and Social Media Presence

Waterfall News and Updates

Watch a bear play in an Alaskan waterfall right from Google Earth

Thanks to Voyager, Google Earth's storytelling platform, you can now basically take an even deeper look at Alaska without having to leave your couch.  Pretty cool, right? SEE ALSO: Watch out Google Earth, Apple Maps has a hidden VR-like 'flyover' mode Voyager, which is essentially a collection o…

Bear stuck in a strong current gets sucked into a waterfall

A camper in Yosemite National Park witnessed an embarrassing moment for a juvenile bear.  Backpackers stumbled across two bears near a river on Tuesday. Naturally, the backpackers tried to avoid the bears, but when one bear entered the water, things took a turn for the worse.  The current wa…

Students create impressive schoolwork waterfall to celebrate the end of the year

There are less wasteful ways to enjoy the last day of school, but few as dramatic. Students from Basha High School in Chandler, Arizona, celebrated the end of the school year in the only reasonable way they knew how - by throwing all of their homework, class notes, old tests, and probably just a…

There's a trail in Oregon that leads to a tunnel behind a waterfall

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How waterfalls and soundscaping can make open-plan offices less awful

Open-plan offices are uniquely bad. The reason they persist is for one reason, and one reason alone: they’re cheap. They’re cheap to build. Since most office spaces are in an open configuration, they’re cheap to rent, too. But this is a false economy. No matter how much money you save, it will alway…

Ice age waterfalls caused the original 'Brexit,' scientists say

Britain's political separation from the European Union officially began last week. But the island's original split from mainland Europe actually happened hundreds of thousands of years ago. Researchers have a new theory for how this prehistoric "Brexit" likely went down: first with an overflowin…
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Waterfall Company Life and Culture

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