Waterfall enables brands, agencies and technology providers to personally engage customers across SMS, MMS, Passbook, Facebook, Twitter, 2D Codes, IVR, mobile wallets, mobile coupons and push notifications.

The company’s mobile and social marketing platform allows clients to acquire more customers and drive repeat visits with higher purchase values using intuitive tools for interactive customer dialogues, progressive profiling and targeting, cross platform integrations and precise ROI measurement. Clients include 7-Eleven, Anheuser-Busch, Constant Contact, Electronic Arts, Merkle, NASA, Southwest Airlines, the U.S. Army and Yum! Brands. Founded in 2005 and backed by Vista Equity Partners, Waterfall is headquartered in SOMA, San Francisco, with regional offices in Downtown Austin.

Parent Company
Upland Software
San Francisco, US
Waterfall was founded in 2005 and is headquartered in San Francisco, US
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Key People/Management at Waterfall

Matt Sechrest

Matt Sechrest

Matt Silk

Matt Silk


Waterfall Office Locations

Waterfall has an office in San Francisco
San Francisco, US (HQ)
302 660 3rd St
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Waterfall Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$3.7 m
In total, Waterfall had raised $3.7 m. Waterfall is a subsidiary of Upland Software
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Waterfall News and Updates

Agile vs. Waterfall development: When hybrid is the smartest approach

Agile project management and waterfall can coexist and project managers can find value in learning to manage both.

How Ouray Ice Park Made the Largest Man-Made Frozen Waterfall

At the Colorado attraction, the world’s first and largest man-made frozen climbing grounds, you can chill on an ice wall 10 feet thick.

How to Help Your Business Survive in a Rapidly Changing World

Those who approach their projects with a rigid system often buckle under the shifting currents of the market.

Waterfall Asset Management to debut private equity platform

Waterfall Asset Management has hired Gene Weil and John Nelligan to launch and oversee a new private equity platform that will operate under the name Waterfall Milestone. Weil was the co-head of Houlihan Lokey's financial institutions group while Nelligan was a managing director.

New IT vacancy with City law firm – IT Project Manager to £65k

IT Project Manager Salary: £60-65,000 p.a. + benefits (Permanent) Location: Central London This is an opportunity to work for an international law firm in the City. The company is not only well-renowned for the excellent […]

Supreme Court rules Lehman Brothers creditors should share extra £5bn

The UK’s highest court today ruled that claimants against the main European arm of Lehman Brothers should receive at least £5bn in interest payments. All original claims, totalling around £36bn, have been paid out by Lehman Brothers administrator PwC. The Supreme Court today said that the cred…
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