Waterfall enables brands, agencies and technology providers to personally engage customers across SMS, MMS, Passbook, Facebook, Twitter, 2D Codes, IVR, mobile wallets, mobile coupons and push notifications.

The company’s mobile and social marketing platform allows clients to acquire more customers and drive repeat visits with higher purchase values using intuitive tools for interactive customer dialogues, progressive profiling and targeting, cross platform integrations and precise ROI measurement. Clients include 7-Eleven, Anheuser-Busch, Constant Contact, Electronic Arts, Merkle, NASA, Southwest Airlines, the U.S. Army and Yum! Brands. Founded in 2005 and backed by Vista Equity Partners, Waterfall is headquartered in SOMA, San Francisco, with regional offices in Downtown Austin.

Parent Company
Upland Software
San Francisco, US
Waterfall was founded in 2005 and is headquartered in San Francisco, US
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Key People/Management at Waterfall

Matt Sechrest

Matt Sechrest

Matt Silk

Matt Silk

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Waterfall Office Locations

Waterfall has an office in San Francisco
San Francisco, US (HQ)
302 660 3rd St
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Waterfall Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$3.7 m
In total, Waterfall had raised $3.7 m. Waterfall is a subsidiary of Upland Software
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Waterfall Online and Social Media Presence

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Waterfall News and Updates

Who will drive IoT? Try Insurance companies and banks

Insurance companies and banks are well aware of the information IoT devices can provide.

Three Popular Travel Vloggers Have Died After Falling Over A Waterfall While Hiking

The three were involved with the hugely popular YouTube channel "High on Life SundayFundayz," which showcased their travels around the world. View Entire Post ›

7 Reasons Big Projects Take Too Long and Go Over Budget

Here's what to watch out for, and what to do about it.

Agile vs. Waterfall development: When hybrid is the smartest approach

Agile project management and waterfall can coexist and project managers can find value in learning to manage both.

How Ouray Ice Park Made the Largest Man-Made Frozen Waterfall

At the Colorado attraction, the world’s first and largest man-made frozen climbing grounds, you can chill on an ice wall 10 feet thick.

How to Help Your Business Survive in a Rapidly Changing World

Those who approach their projects with a rigid system often buckle under the shifting currents of the market.
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Waterfall Company Life and Culture

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