Wallaroo Hat Company was founded by Stephanie Carter and Lenya Shore in April 1999 after they discovered the Australian secret to sun protection with style: colorful UPF 50+ crushable fabric hats.They began wearing them around Boulder, a city known for its outdoor lifestyle and more than 300 sunny days each year.It wasn't long before friends and family wanted to know where they got their colorful sun protection. The team discovered that nothing was available in the U.S. that compared to these UPF-rated fashion "finds" from Australia. Carter and Shore began importing small quantities, quickly realized their potential, and launched Wallaroo Hat Company.