VisualDNA is a company engaged in audience targeting, consumer insights and analytics. It helps advertisers, publishers and lenders to improve their data collection, analysis and applications. The Company develops a technology that profiles people using visual personality quizzes. 

Employee Rating

2.6More
TypeSubsidiary
Parent CompanyNielsen
HQOxford, GB
Founded2006
Websitevisualdna.com
Cybersecurity ratingBMore
VisualDNA was founded in 2006 and is headquartered in Oxford, GB

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Key People/Management at VisualDNA

Alex Willcock

Alex Willcock

Founder and CEO
Jim Purves

Jim Purves

Chief Product Officer
Clare McCaffery

Clare McCaffery

Managing Director, Credit and Risk
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VisualDNA Office Locations

VisualDNA has offices in Oxford, New York and Dublin 24
Oxford, GB (HQ)
John Smith Dr
New York, NY, US
85 Broad St
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VisualDNA Financials and Metrics

Summary Metrics

Founding Date

2006

Total Funding

$28.6 m

Investors

In total, VisualDNA had raised $28.6 m. VisualDNA is a subsidiary of Nielsen

VisualDNA Revenue

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VisualDNA's revenue was reported to be £7.02 m in FY, 2016
GBPFY, 2012FY, 2013FY, 2014FY, 2015FY, 2016

Revenue

551.0k1.9m5.3m5.4m7.0m

Revenue growth, %

188%1%

Cost of goods sold

39.1k962.8k847.0k969.0k1.1m

Gross profit

511.9k887.7k4.5m4.4m5.9m
GBPFY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016

Cash

73.5k80.4k195.8k102.5k84.4k419.2k25.3k688.8k917.0k457.0k490.0k

Accounts Receivable

175.6k136.3k123.8k249.6k158.5k209.0k519.8k774.0k479.0k589.0k

Current Assets

154.5k256.1k350.1k287.7k342.8k577.7k609.9k1.7m2.6m1.7m2.1m

PP&E

4.5k36.4k70.6k94.9k88.8k62.8k591.4k709.4k1.4m722.0k200.0k
GBPFY, 2012FY, 2013FY, 2014FY, 2015FY, 2016

Net Income

(5.5m)(9.2m)(8.4m)(5.0m)(277.0k)

Cash From Operating Activities

(10.1m)(8.9m)(4.7m)

Cash From Financing Activities

11.0m10.2m4.6m

Net Change in Cash

619.9k228.0k
GBPFY, 2006

Financial Leverage

7.2 x
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VisualDNA Cybersecurity Score

Cybersecurity ratingPremium dataset

B

84/100

SecurityScorecard logo

VisualDNA Online and Social Media Presence

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VisualDNA Blogs

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VisualDNA Frequently Asked Questions

  • When was VisualDNA founded?

    VisualDNA was founded in 2006.

  • Who are VisualDNA key executives?

    VisualDNA's key executives are Alex Willcock, Jim Purves and Clare McCaffery.

  • How many employees does VisualDNA have?

    VisualDNA has 7 employees.

  • What is VisualDNA revenue?

    Latest VisualDNA annual revenue is £7 m.

  • What is VisualDNA revenue per employee?

    Latest VisualDNA revenue per employee is £1 m.

  • Who are VisualDNA competitors?

    Competitors of VisualDNA include Tailwind, Tessi and The Channel Company.

  • Where is VisualDNA headquarters?

    VisualDNA headquarters is located at John Smith Dr, Oxford.

  • Where are VisualDNA offices?

    VisualDNA has offices in Oxford, New York and Dublin 24.

  • How many offices does VisualDNA have?

    VisualDNA has 3 offices.