VisualDNA was started in 2006 in order to use technology to change communication between people for the better. By combining the approaches of data scientists, psychologists, creatives and engineers we have crafted new ways of understanding the human personality, allowing people to understand themselves and businesses to serve their customers better. We have two business divisions in Credit and Risk and Marketing Services. In Credit and Risk we work with lenders globally to help them understand their customers better and make more informed credit decisions. Our capabilities are extremely powerful in data poor environments enabling the unbanked and under banked to get access to credit. In Marketing Services our analytics product WHY allows any website owner to look beyond traffic and demographics to really understand their audience at a deeper, emotional level. By collecting rich first-party data through psychographic personality quizzes, VisualDNA has built scalable audience segments through advanced profiling algorithms. We provide this data via all leading media-buying platforms, which means any agency, brand or publisher can access our highly-targeted advertising in real-time.
London, GB
58 (est)-9%

Key People at VisualDNA

Jim Purves

Jim Purves

Chief Product Officer
Tomas Cervenka

Tomas Cervenka

Clare McCaffery

Clare McCaffery

Managing Director, Credit and Risk
Jim Hodgkins

Jim Hodgkins

Managing Director, Marketing Services
Alex Willcock

Alex Willcock

Founder and CEO
Jacob Wright

Jacob Wright

Head of Strategy

VisualDNA Locations

London, GB

VisualDNA Metrics

VisualDNA Summary

Founding Date


Total Funding

$28.6 M

Latest funding size

$10 M

Time since last funding

almost 5 years


VisualDNA Financials

FY, 2013FY, 2014FY, 2015


£1.85 M£5.34 M£5.4 M

Revenue growth, %


Gross profit

£888 K£4.49 M£4.43 M

Gross profit Margin, %


Operating expense total

£10.1 M££

VisualDNA Online Presence

VisualDNA Company Life