Visual IQ

Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement. Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum's 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.
Type
Private
HQ
Needham, US
Founded
2006
Employees
291 (est)+2%

Key People at Visual IQ

Shane McAndrew

Shane McAndrew

Vice President of Client Services
Phil Gross

Phil Gross

Vice President of Product Management
Anto Chittilappilly

Anto Chittilappilly

Co-Founder, President & CTO
Vincent Antony

Vincent Antony

Vice President of Engineering & Operations
Manu Mathew

Manu Mathew

Co-Founder & CEO
Angiras Koorapaty

Angiras Koorapaty

CFO

Visual IQ Locations

Needham, US
New York, US
San Francisco, US
London, GB

Visual IQ Metrics

Visual IQ Summary

Founding Date

2006

Total Funding

$15 M

Latest funding size

$12 M

Time since last funding

over 4 years

Investors

Visual IQ Online Presence

Visual IQ News

Visual IQ Company Life

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