Vistar Media is an advertising platform that enables brands to reach consumers based on their behavior in the physical world. We work with enormous data sets that help us understand where consumers go throughout the day. Through our geospatial technology, we are able to not only gain valuable insights from this data but also, act on these insights by reaching on-the-go consumers through mobile and out-of-home advertising.
Vistar Media is the only company that can offer this seamless experience, surrounding consumers with media across two screens. We spent the first 1.5 years of our company building the ad tech infrastructure (ad server and exchange) for digital out-of-home knowing that in order to truly reach a consumer in the physical world, a marketer must have scale across both mobile and out-of-home media.