Vision Direct is Europe’s leading supplier of contact lenses online. Since being founded by opticians in 1998, it has focused on providing affordable prices on high quality lenses from the world’s leading brands. Today the company saves its customers up to 45% when compared to high street stores, and still manages to provide a high end service with superfast next day delivery to the UK. We’re proud to have helped more than 700,000 people get the contact lenses they need at an affordable price, by buying directly from authorised suppliers and passing the savings on to you.
Parent Company
London, GB
VisionDirect was founded in 1998 and is headquartered in London, GB

VisionDirect Office Locations

VisionDirect has an office in London
London, GB (HQ)
6 Camden High St

VisionDirect Financials and Metrics

Summary Metrics

Founding Date

VisionDirect is a subsidiary of Essilor

VisionDirect Financials

VisionDirect's revenue was reported to be £39.4 m in FY, 2016 which is a 2850% increase from the previous period.
GBPFY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


5.5 m6.1 m8.2 m10.4 m21.5 m1.3 m39.4 m

Revenue growth, %


Cost of goods sold

4.4 m4.4 m7.1 m8.8 m16.5 m1.7 m39.2 m

Gross profit

1.1 m1.6 m1.1 m1.5 m5 m(384 k)216 k
GBPFY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016

Net Income

(22.6 k)(800 k)(133 k)(94.3 k)(392 k)(454 k)(2.1 m)(7.4 m)

Income Taxes Paid

(27 k)(217 k)
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    VisionDirect's Web-traffic and Trends

    VisionDirect Online and Social Media Presence

    VisionDirect Company Life and Culture

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