Vision Direct is Europe’s leading supplier of contact lenses online. Since being founded by opticians in 1998, it has focused on providing affordable prices on high quality lenses from the world’s leading brands. Today the company saves its customers up to 45% when compared to high street stores, and still manages to provide a high end service with superfast next day delivery to the UK. We’re proud to have helped more than 700,000 people get the contact lenses they need at an affordable price, by buying directly from authorised suppliers and passing the savings on to you.
Parent Company
London, GB
VisionDirect was founded in 1998 and is headquartered in London, GB

VisionDirect Office Locations

VisionDirect has an office in London
London, GB (HQ)
6 Camden High St

VisionDirect Data and Metrics

VisionDirect Summary

Founding Date

VisionDirect is a subsidiary of Essilor

VisionDirect Financial Metrics

VisionDirect's revenue was reported to be £33.5 m in FY, 2015 which is a 56% increase from the previous period.
GBPFY, 2013FY, 2014FY, 2015


10.4 m21.5 m33.5 m

Revenue growth, %


Cost of goods sold

8.8 m16.5 m27.6 m

Gross profit

1.5 m5 m5.9 m

Gross profit Margin, %


Pre tax profit

(392 k)(427 k)1.8 m

Net Income

(392 k)(454 k)1.5 m
GBPFY, 2013FY, 2014FY, 2015


303 k1.1 m1.1 m

Accounts Receivable

11 k76 k84 k

Current Assets

1.3 m3.9 m5.2 m


300 k931 k632 k


4.2 m9.6 m8.5 m

Total Assets

5.8 m14.4 m14.4 m

Accounts Payable

1 m1.9 m2.2 m

Current Liabilities

1.6 m2.7 m4.7 m

Total Liabilities

7.4 m16.4 m15.5 m

Retained Earnings

(392 k)(454 k)1.5 m

Total Equity

(1.5 m)(2 m)(1.1 m)

Financial Leverage

-3.8 x-7.3 x-12.8 x
GBPFY, 2014FY, 2015

Income Taxes Paid

(27 k)(217 k)

Traffic Overview of VisionDirect

VisionDirect Online and Social Media Presence

VisionDirect Company Life and Culture

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