Violet Grey

Violet Grey is a venture-backed content and commerce beauty company. The Company creates a discerning curation of beauty products, tips and inspiration deemed essential by the industry experts who know best.
Company Growth (employees)
Los Angeles, US
Size (employees)
32 (est)-3%
Violet Grey was founded in 2012 and is headquartered in Los Angeles, US

Key People at Violet Grey

Cassandra Grey

Cassandra Grey

Founder & CEO
Tiffany Bensley

Tiffany Bensley

Co-Founder & VP, Brand Management
Ariella Feldman

Ariella Feldman

Co-Founder & VP of Product and Operations

Violet Grey Office Locations

Violet Grey has an office in Los Angeles
Los Angeles, US (HQ)
8091 Selma Avenue

Violet Grey Data and Metrics

Summary Metrics

Founding Date


Total Funding

$17.6 m

Latest funding size

$12.9 m

Time since last funding

about 2 years


Violet Grey's latest funding round in August 2015 was reported to be $12.9 m. In total, Violet Grey has raised $17.6 m

Traffic Overview of Violet Grey

Violet Grey Online and Social Media Presence

Violet Grey News and Updates

The Beauty Tech Market Map: 70+ Startups Attacking Beauty & Grooming

Deals to beauty & grooming startups jumped in Q1’17, and investors and corporate leaders are getting more active in the startup space. L’Oreal partnered with Founders Fund to support early-stage startups, for example, while Sequoia made its first-ever investment into … Continued

Femtech startup Elvie raises $6 million for its kegel tracker

Pelvic floor muscles aren’t the “sexiest” part of a woman’s intimacy, but they are crucial to her sexual health and well-being. Kegel exercises, which help maintain these muscles, aren’t new, but Elvie found a way to make them slightly more amusing by developing a kegel tracker connected wirelessly …

Violet Grey Company Life and Culture

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