Viad is an international experiential services company. It offers event planning and production, look and feel design, layout and floor plan designs, furnishings and carpet, show traffic analysis, marketing and strategy, electrical distribution, cleaning, plumbing, overhead and booth rigging, and material handling services; and signage products and common area structures. The Company also provides creative design and strategy, integrated marketing and pre/post event communications, event surveys, return on investment analysis, online management tools, attendee/exhibit booth traffic analysis, staff training, logistics/transportation, storage/refurbishment of exhibits, installation and dismantling labor, and tradeshow program management services.
Phoenix, US
Size (employees)
3,436 (est)
Viad was founded in 1996 and is headquartered in Phoenix, US
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Viad Office Locations

Viad has an office in Phoenix
Phoenix, US (HQ)
1900 Viad Tower 1850 N Central Ave
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Viad Financials and Metrics

Viad Financials

Viad's revenue was reported to be $1.31 b in FY, 2017

Revenue (Q1, 2018)

277.4 m

Net income (Q1, 2018)

(9.8 m)

Market capitalization (22-Jun-2018)

1.2 b

Closing share price (22-Jun-2018)


Cash (31-Mar-2018)

42.3 m


1.2 b
Viad's current market capitalization is $1.2 b.
USDFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017


972.8 m1.1 b1.1 b1.2 b1.3 b

Revenue growth, %


Cost of goods sold

157.7 m161.5 m166.1 m

Gross profit

815 m903.5 m923 m
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q1, 2018


236.5 m285.6 m256.4 m299.8 m264.4 m317 m255.9 m241.4 m324.7 m382.5 m325.8 m364.8 m277.4 m

Operating expense total

220.2 m274.8 m246.8 m270.9 m269.6 m284.5 m244.1 m251.8 m295.7 m329.6 m315.7 m327.2 m292.8 m

Interest expense

286 k298 k309 k462 k1.2 m1.1 m1.2 m1.3 m1.3 m1.5 m2.1 m2.1 m2.1 m

Interest income

122 k65 k54 k81 k63 k443 k65 k56 k38 k44 k58 k42 k84 k
usdY, 2009Y, 2010Y, 2011Y, 2012Y, 2013Y, 2014Y, 2015FY, 2016FY, 2017


116.3 m145.8 m100.4 m114.2 m45.8 m57 m56.5 m20.9 m53.7 m

Accounts Receivable


28 m32.4 m27.5 m31.4 m30.4 m

Current Assets

172.7 m207.9 m195.2 m175.4 m209.9 m
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q1, 2018


120.1 m47.3 m40.2 m56.9 m57.9 m64.9 m75.3 m41.3 m31.2 m52.7 m25.4 m44 m42.3 m


37.8 m33.1 m40 m36.9 m35.6 m30.5 m38.7 m38.5 m39 m41.3 m36.3 m37.2 m17.5 m

Current Assets

272.9 m213.6 m211.3 m221.2 m240.8 m258.4 m261.1 m205.5 m219.9 m252.2 m214.1 m246.6 m223.8 m


189.6 m179.8 m183.5 m198.6 m190.5 m192 m185.8 m243.4 m249 m267.4 m286.4 m294.7 m316.9 m
usdFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Net Income

21.7 m55.6 m27 m42.8 m58.2 m

Depreciation and Amortization

28.6 m30.8 m35.2 m42.7 m55.1 m


7.7 m(2.6 m)4.9 m(2.6 m)2.5 m

Accounts Payable

(15.4 m)18.1 m(2.6 m)1.8 m7.5 m
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q1, 2018

Net Income

12.7 m24.4 m31 m61.6 m(2.1 m)20.2 m28.1 m(7.1 m)12.3 m34.8 m6.5 m(9.8 m)

Depreciation and Amortization

6.8 m14 m21.9 m8.7 m17.9 m27 m8.4 m18.6 m13.1 m


(5.1 m)(12 m)(7.1 m)(3.2 m)1.9 m(6.3 m)(9.8 m)(11 m)41.3 m36.3 m70 k

Accounts Payable

36.6 m25.1 m27.3 m20.1 m22.9 m14.9 m21.4 m24.7 m110.1 m96.1 m5.4 m
USDY, 2018


-342.2 x


-39 x

Financial Leverage

2.2 x
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Viad Operating Metrics

FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016FY, 2016Q1, 2017Q2, 2017

Average Daily Rate

$139 $79 $130 $177 $144 $81 $141 $190 $153 $89 $183


46 46 53

Occupancy Rate


Room Nights

218.91 k39.69 k59.27 k88.66 k218.92 k40.13 k58.22 k89.19 k228.29 k27.72 k66.26 k
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Viad Revenue Breakdown

Embed Graph

Viad revenue breakdown by business segment: 12.7% from Pursuit and 87.3% from GES

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Viad News and Updates

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