Viad is an international experiential services company. It offers event planning and production, look and feel design, layout and floor plan designs, furnishings and carpet, show traffic analysis, marketing and strategy, electrical distribution, cleaning, plumbing, overhead and booth rigging, and material handling services; and signage products and common area structures. The Company also provides creative design and strategy, integrated marketing and pre/post event communications, event surveys, return on investment analysis, online management tools, attendee/exhibit booth traffic analysis, staff training, logistics/transportation, storage/refurbishment of exhibits, installation and dismantling labor, and tradeshow program management services.
Company Growth (employees)
Phoenix, US
Size (employees)
3,436 (est)
Viad was founded in 1996 and is headquartered in Phoenix, US

Viad Office Locations

Viad has an office in Phoenix
Phoenix, US (HQ)
1900 Viad Tower 1850 N Central Ave
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Viad Financials and Metrics

Viad Financials

Viad's revenue was reported to be $1.2 b in FY, 2016

Revenue (Q2, 2017)

364.8 m

Net income (Q2, 2017)

27.9 m

Market capitalization (16-Feb-2018)

1.1 b

Cash (30-Jun-2017)

44 m


1.1 b
Viad's current market capitalization is $1.1 b.
USDFY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


972.8 m1.1 b1.1 b1.2 b

Revenue growth, %


Cost of goods sold

173.7 m164.3 m164.5 m157.7 m161.5 m166.1 m

Gross profit

815 m903.5 m923 m
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017


236.5 m285.6 m256.4 m299.8 m264.4 m317 m255.9 m241.4 m324.7 m382.5 m325.8 m364.8 m

Operating expense total

220.2 m274.8 m246.8 m270.9 m269.6 m284.5 m244.1 m251.8 m295.7 m329.6 m315.7 m327.2 m

Interest expense

286 k298 k309 k462 k1.2 m1.1 m1.2 m1.3 m1.3 m1.5 m2.1 m2.1 m

Interest income

122 k65 k54 k81 k63 k443 k65 k56 k38 k44 k58 k42 k
USDY, 2009Y, 2010Y, 2011Y, 2012Y, 2013Y, 2014Y, 2015FY, 2016


116.3 m145.8 m100.4 m114.2 m45.8 m57 m56.5 m20.9 m


28 m32.4 m27.5 m31.4 m

Current Assets

172.7 m207.9 m195.2 m175.4 m


190.3 m199.6 m189.2 m279.9 m
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017


120.1 m47.3 m40.2 m56.9 m57.9 m64.9 m75.3 m41.3 m31.2 m52.7 m25.4 m44 m


37.8 m33.1 m40 m36.9 m35.6 m30.5 m38.7 m38.5 m39 m41.3 m36.3 m37.2 m

Current Assets

272.9 m213.6 m211.3 m221.2 m240.8 m258.4 m261.1 m205.5 m219.9 m252.2 m214.1 m246.6 m


189.6 m179.8 m183.5 m198.6 m190.5 m192 m185.8 m243.4 m249 m267.4 m286.4 m294.7 m
USDFY, 2013FY, 2014FY, 2015FY, 2016

Net Income

21.7 m55.6 m27 m42.8 m

Depreciation and Amortization

28.6 m30.8 m35.2 m42.7 m


7.7 m(2.6 m)4.9 m(2.6 m)

Accounts Payable

(15.4 m)18.1 m(2.6 m)1.8 m
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017

Net Income

12.7 m24.4 m31 m61.6 m(2.1 m)20.2 m28.1 m(7.1 m)12.3 m34.8 m6.5 m

Depreciation and Amortization

6.8 m14 m21.9 m8.7 m17.9 m27 m8.4 m18.6 m


(5.1 m)(12 m)(7.1 m)(3.2 m)1.9 m(6.3 m)(9.8 m)(11 m)41.3 m36.3 m

Accounts Payable

36.6 m25.1 m27.3 m20.1 m22.9 m14.9 m21.4 m24.7 m110.1 m96.1 m
Y, 2017

Financial Leverage

2.3 x
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Viad Operating Metrics

FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016FY, 2016Q1, 2017Q2, 2017

Occupancy Rate




Room Nights

218.91 k39.69 k59.27 k88.66 k218.92 k40.13 k58.22 k89.19 k228.29 k27.72 k66.26 k

Revenue per Available Room

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Viad Market Value History

Viad Revenue Breakdown

Viad's Web-traffic and Trends

Viad Company Life and Culture

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