Versium is a data technology company that operates a LifeData® predictive analytics scoring solution. These technologies enable organizations to be more data-driven by powering solutions that help optimize consumer engagement, improve marketing efficiencies and better understand, retain and find new customers. Versium brings together disparate sets of observational data, comprised of over 300 billion real-life behavioral attributes. These insights are combined with an organization’s existing enterprise data to provide more actionable consumer intelligence and delivery of predictive scores that address ROI driven specific business cases.