Veritable Vegetable

    OverviewSuggest Edit

    Beginning in the early 1970’s, VV became part of a movement that sought to bring low-cost, nutritious food to neighborhood co-ops and community storefronts. These collectives, called The People’s Food System, extended throughout the greater San Francisco Bay Area, and provided a large-scale alternative to the existing corporate food system. During this time, an increasing number of farmers rediscovered organic farming and developed new organic production techniques. Many growers struggled to survive in the face of agribusiness and suburban development. VV established relationships with many of these growers and began distributing produce beyond the original People’s Food System, simultaneously seeking to promote sustainable farming practices and policies, and extend knowledge about organic food and agricultural issues. Through the years, VV has been an integral part of change in the sustainable food system movement by stimulating an increased demand for fresh, organic fruits and vegetables, developing certification standards, working to pass food and agriculture legislation, helping to unify the produce community, and supplying healthy, fresh foods to communities all over California and beyond.
    TypePrivate
    Founded1974
    HQSan Francisco, CA, US
    Websiteveritablevegetable.com
    Employee Ratings3.8

    Recent NewsAll News

    Latest Updates

    Employees (est.) (Jul 2021)63
    Cybersecurity ratingAMore

    Veritable Vegetable Office Locations

    Veritable Vegetable has an office in San Francisco
    San Francisco, CA, US (HQ)
    1100 Cesar Chavez, San Francisco
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    Veritable Vegetable Financials and Metrics

    Summary Metrics

    Founding Date

    1974

    Veritable Vegetable Cybersecurity Score

    Cybersecurity ratingPremium dataset

    A

    92/100

    SecurityScorecard logo

    Veritable Vegetable Online and Social Media Presence

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    Veritable Vegetable Blogs

    How to Organize Your Produce Department Systems

    Need a boost to get your produce department more organized? Here are a few tools to fine-tune ordering and keep workflows moving– all while making sure nothing gets overlooked! ... The post How to Organize Your Produce Department Systems appeared first on Veritable Vegetable.

    Cherry Tomatoes Are Poppin’!

    The tomato is considered one of the most popular vegetables in current Western culture, although it is actually a fruit! California-grown cherry tomatoes are bursting into season and tasting wonderful. Add these delicious summer treats to your order today! ... The post Cherry Tomatoes Are Poppin’! a…

    How to Keep Sales Strong Through Summer

    Kellie McManus, Produce Manager at Canyon Market in San Francisco, shares her strategies on keeping sales strong throughout the summer season. ... The post How to Keep Sales Strong Through Summer appeared first on Veritable Vegetable.

    Sweet Summer Corn

    California-grown corn is bursting onto the scene and it’s the perfect time to feature this summer staple. ... The post Sweet Summer Corn appeared first on Veritable Vegetable.

    How to Sell More Watermelon Bins

    Keeping your watermelon bins looking full and attractive is an important factor in keeping them moving. However, there are ways to keep your display looking attractive and abundant when it is only half full ... The post How to Sell More Watermelon Bins appeared first on Veritable Vegetable.

    Cherry Varietal Guide

    Did you know there are more than 1,000 cherry varieties grown in the United States? Read on to learn about some of the popular varieties we will be offering this season ... The post Cherry Varietal Guide appeared first on Veritable Vegetable.
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    Veritable Vegetable Frequently Asked Questions

    • When was Veritable Vegetable founded?

      Veritable Vegetable was founded in 1974.

    • How many employees does Veritable Vegetable have?

      Veritable Vegetable has 63 employees.

    • Who are Veritable Vegetable competitors?

      Competitors of Veritable Vegetable include De Krat, Coda Coffee and garten.

    • Where is Veritable Vegetable headquarters?

      Veritable Vegetable headquarters is located at 1100 Cesar Chavez, San Francisco, San Francisco.

    • Where are Veritable Vegetable offices?

      Veritable Vegetable has an office in San Francisco.

    • How many offices does Veritable Vegetable have?

      Veritable Vegetable has 1 office.