Veritable Vegetable

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    Beginning in the early 1970’s, VV became part of a movement that sought to bring low-cost, nutritious food to neighborhood co-ops and community storefronts. These collectives, called The People’s Food System, extended throughout the greater San Francisco Bay Area, and provided a large-scale alternative to the existing corporate food system. During this time, an increasing number of farmers rediscovered organic farming and developed new organic production techniques. Many growers struggled to survive in the face of agribusiness and suburban development. VV established relationships with many of these growers and began distributing produce beyond the original People’s Food System, simultaneously seeking to promote sustainable farming practices and policies, and extend knowledge about organic food and agricultural issues. Through the years, VV has been an integral part of change in the sustainable food system movement by stimulating an increased demand for fresh, organic fruits and vegetables, developing certification standards, working to pass food and agriculture legislation, helping to unify the produce community, and supplying healthy, fresh foods to communities all over California and beyond.
    HQSan Francisco, US

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    Employees (est.) (Sept 2020)63(-1%)
    Cybersecurity ratingAMore

    Veritable Vegetable Office Locations

    Veritable Vegetable has an office in San Francisco
    San Francisco, US (HQ)
    1100 Cesar Chavez, San Francisco
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    Veritable Vegetable Financials and Metrics

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    Veritable Vegetable Blogs

    Cherry Up a Little

    A cherry is the fruit of many plants of the genus Prunus. There are two main types: the sweet cherry, Prunus avium, which is eaten right off the tree, and the tart cherry, Prunus cerasus, which is used almost exclusively for cooking. Cherries are believed to have originated in the area between the B…

    Peas Be Kind to Others

    A pea is the small spherical seed or seed-pod of the pod fruit Pisum sativum. There are three main types of peas: English peas, snow peas, and sugar snap peas. Snow peas and sugar snaps are prized for their entirely edible pods and slightly sweeter flavor. English peas need to be shelled and the ten…

    Ojai Pixies Bring Sweet Spring Flavor

    The Ojai Pixie tangerine is one of the prized citrus varieties during the spring season. Popular for its explosive sweet taste, these gems are a cult favorite. They are grown in the unique microclimate of Ojai, California where extremely hot days are followed by cool nights—giving the fruit its off-…

    Eat Your Heart Out- It’s Artichoke Season!

    The artichoke is the edible flower bud of a large, thistle-like plant. The plant grows to a width of about six feet and a height of three to four feet. Artichokes grow on stalks, with a large bud on top and smaller ones below. Artichokes are native to the Mediterranean region and most commonly culti…

    Changes to Veritable Vegetable Partials Program

    As an organic produce distributor, we play an essential role in providing the fresh food that our communities need, especially right now. As the COVID-19 situation unfolds, we are adapting our business as quickly as possible to best serve you while keeping everyone on our staff safe. Over the past w…

    Veritable Vegetable Response to COVID-19

    At Veritable Vegetable, we are closely monitoring the guidance of the World Health Organization and Centers for Disease Control regarding the spread of Coronavirus Disease 2019 (COVID-19). Be assured that we are doing everything possible to keep our communities safe by implementing enhanced protocol…
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    Veritable Vegetable Frequently Asked Questions

    • When was Veritable Vegetable founded?

      Veritable Vegetable was founded in 1974.

    • How many employees does Veritable Vegetable have?

      Veritable Vegetable has 63 employees.

    • Who are Veritable Vegetable competitors?

      Competitors of Veritable Vegetable include Crowd Cow, Coda Coffee and Oh My Green.

    • Where is Veritable Vegetable headquarters?

      Veritable Vegetable headquarters is located at 1100 Cesar Chavez, San Francisco, San Francisco.

    • Where are Veritable Vegetable offices?

      Veritable Vegetable has an office in San Francisco.

    • How many offices does Veritable Vegetable have?

      Veritable Vegetable has 1 office.