Veritable Vegetable

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    Beginning in the early 1970’s, VV became part of a movement that sought to bring low-cost, nutritious food to neighborhood co-ops and community storefronts. These collectives, called The People’s Food System, extended throughout the greater San Francisco Bay Area, and provided a large-scale alternative to the existing corporate food system. During this time, an increasing number of farmers rediscovered organic farming and developed new organic production techniques. Many growers struggled to survive in the face of agribusiness and suburban development. VV established relationships with many of these growers and began distributing produce beyond the original People’s Food System, simultaneously seeking to promote sustainable farming practices and policies, and extend knowledge about organic food and agricultural issues. Through the years, VV has been an integral part of change in the sustainable food system movement by stimulating an increased demand for fresh, organic fruits and vegetables, developing certification standards, working to pass food and agriculture legislation, helping to unify the produce community, and supplying healthy, fresh foods to communities all over California and beyond.
    HQSan Francisco, CA, US
    Employee Ratings3.8

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    Employees (est.) (Sept 2021)62(-1%)
    Cybersecurity ratingAMore

    Veritable Vegetable Office Locations

    Veritable Vegetable has an office in San Francisco
    San Francisco, CA, US (HQ)
    1100 Cesar Chavez, San Francisco
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    Veritable Vegetable Financials and Metrics

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    Veritable Vegetable Blogs

    Biodynamic Thompson Seedless Grape

    Green Thompson seedless Biodynamic® grapes from Marian Farms are an end-of-summer favorite that stands out for its taste and quality. The post Biodynamic Thompson Seedless Grape appeared first on Veritable Vegetable.

    Can You Feel the Heat?

    Summer may be winding down but the chili pepper market is just heating up. Chili pepper is the fruit of the plants from the genus Capsicum, members of the nightshade family. The post Can You Feel the Heat? appeared first on Veritable Vegetable.

    Produce Storage with Eric Yuke at Terra Firma Farms

    Store in your cooler until ready for the sales floor. Merchandise these on your wet rack either laying on their side with the root facing outward or stand them up. If you have loose beets and carrots, cut the ends to remove the remaining stem and lay down with the trimmed end facing out. The post Pr…

    The Fig is Up!

    Although dried figs are available most of the year, nothing compares to the unique taste of fresh figs. Fresh figs have the perfect balance of sweet taste, chewy texture and their seeds provide a satisfying crunch.   The post The Fig is Up! appeared first on Veritable Vegetable.

    Merchandising Summer Grapes

    Over time, we have seen a huge growth and demand for more sustainable packing. In response, grape growers are offering more product in eco-friendly options. Here are some tips for displaying all the different sustainable grape options this summer: ... The post Merchandising Summer Grapes appeared fi…

    Cheers to Champagne Grapes!

    It’s time for summer grapes to shine! Champagne grapes are starting off strong and looking amazing. ... The post Cheers to Champagne Grapes! appeared first on Veritable Vegetable.
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    Veritable Vegetable Frequently Asked Questions

    • When was Veritable Vegetable founded?

      Veritable Vegetable was founded in 1974.

    • How many employees does Veritable Vegetable have?

      Veritable Vegetable has 62 employees.

    • Who are Veritable Vegetable competitors?

      Competitors of Veritable Vegetable include De Krat, Coda Coffee and garten.

    • Where is Veritable Vegetable headquarters?

      Veritable Vegetable headquarters is located at 1100 Cesar Chavez, San Francisco, San Francisco.

    • Where are Veritable Vegetable offices?

      Veritable Vegetable has an office in San Francisco.

    • How many offices does Veritable Vegetable have?

      Veritable Vegetable has 1 office.