Verato was founded with the goal of rightly identifying individuals regardless of whether their names, addresses or other personal information was incorrect or out-of-date. Our core technology is based on algorithms and methods used in counter-terrorism operations, finding suspects regardless of what identities they assumed. We saw a broader market application to use that technology for solving the pervasive challenge of customer matching.

Using our unique and secure SaaS-based platform, our products clean, update, and link customer, patient or employee records within and across systems. Powered by CARBON™, which accesses over one billion commercially available identity records, this is being done with greater accuracy than ever before. We deliver sub-second performance and can securely handle hundreds of millions of transactions to support the largest organizations, both public and private. 

And, since it's SaaS-based, Verato delivers quick time-to-value (weeks, not months or years) and a lower total cost of ownership than any of the on-premises solutions being used today. Better, cheaper, faster.
Company Growth (employees)
McLean, US
Size (employees)
36 (est)
Verato was founded in 2012 and is headquartered in McLean, US

Key People at Verato

Mark LaRow

Mark LaRow

Grace Koh

Grace Koh

J. Brent Williams

J. Brent Williams

Founder & CTO

Verato Office Locations

Verato has office in McLean
McLean, US
McLean, US

Verato Metrics

Verato Summary

Founding Date


Total Funding

$25 m

Latest funding size

$12.5 m

Time since last funding

about 2 months


We estimate that Verato's latest funding round in February 2017 was $12.5 m. In total, Verato has raised $25 m
We estimate that Verato's current employees are approximately 17% female and 83% male.

Verato Online Presence

Verato Company Life

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