Verato was founded with the goal of rightly identifying individuals regardless of whether their names, addresses or other personal information was incorrect or out-of-date. Our core technology is based on algorithms and methods used in counter-terrorism operations, finding suspects regardless of what identities they assumed. We saw a broader market application to use that technology for solving the pervasive challenge of customer matching.

Using our unique and secure SaaS-based platform, our products clean, update, and link customer, patient or employee records within and across systems. Powered by CARBON™, which accesses over one billion commercially available identity records, this is being done with greater accuracy than ever before. We deliver sub-second performance and can securely handle hundreds of millions of transactions to support the largest organizations, both public and private. 

And, since it's SaaS-based, Verato delivers quick time-to-value (weeks, not months or years) and a lower total cost of ownership than any of the on-premises solutions being used today. Better, cheaper, faster.
Company Growth (employees)
Mc Lean, US
Size (employees)
53 (est)+4%
Verato was founded in 2012 and is headquartered in McLean, US

Key People/Management at Verato

Mark LaRow

Mark LaRow

Grace Koh

Grace Koh

J. Brent Williams

J. Brent Williams

Founder & CTO

Verato Office Locations

Verato has an office in McLean
McLean, US (HQ)
500 8251 Greensboro Dr
McLean, US
6862 Elm Street, Suite #460
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Verato Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$25 m

Latest funding size

$12.5 m

Time since last funding

about 1 year


Verato's latest funding round in February 2017 was reported to be $12.5 m. In total, Verato has raised $25 m

Verato's Web-traffic and Trends

Verato Online and Social Media Presence

Verato Company Life and Culture

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