Vemba is a next generation video distribution and content discovery platform for premium publishers. Vemba is a uniquely publisher-focused platform that enables content publishers to directly control all components of video distribution, ingestion and monetization. Content from Vemba’s discoverable video marketplace works with any video player technology, and offers real time video analytics in a player-agnostic way. Vemba allows video producers to intelligently scale their distribution, with a single platform, to effectively manage their video content. Producers can use Vemba to manage their own direct syndication deals with other publishers, or distribute to those in the Vemba public marketplace. Vemba producers always maintain control over content usage and monetization.