Veeva Crossix

Veeva Crossix (formerly known as Crossix Solutions) is a company that develops a healthcare marketing analytics platform. It provides a data platform that connects health and non-health data such as over-the-counter (OTC), clinical, claims, consumer, hospital, media, etc; HCP Trigger Data that connects consumers' engagement with a brand's website to their healthcare professional (HCP) visits; Omnichannel Boost that provides a view of HCP and patient engagement across the field and promotional channels; and Veeva Crossix DIFA, a SaaS platform for measuring and optimizing healthcare marketing across media channels.