Vartopia is a company developing a platform that provides deal registration products and solutions for the IT channel. Its products include multi-vendor deal registration systems for channel partners that provide a location for value-added resellers (VARs), large account resellers (LARs), and distributors to submit, monitor, and manage deal registration activity for multiple vendor partners; alliance solution registration systems for multiple vendor alliance partners to collect, monitor, and analyze channel sales activity for alliance solutions. The platform features payments management, market development fund (MDF) management, content library, etc.