Every day, Upworthy curators search the Internet for the best online content that’s highly shareable and clickable and actually important. The aim is to help bring attention and focus to stuff that really matters in a viral format that can reach millions. 

The company was founded by Eli Pariser, of MoveOn, and Peter Koechley, the former managing editor of The Onion, and is backed by Chris Hughes of Facebook. The staff includes veterans from The Chicago Tribune, YouTube, The Electronic Frontier Foundation, The Huffington Post, The Sunlight Foundation, and The New York Times.
Company Growth (employees)
New York, US
Size (employees)
84 (est)+3%
Upworthy was founded in 2012 and is headquartered in New York, US

Key People/Management at Upworthy

Peter Koechley

Peter Koechley

Eli Pariser

Eli Pariser


Upworthy Office Locations

Upworthy has offices in New York, Valencia, Los Angeles and Washington

Upworthy Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$12 m

Latest funding size

$8 m

Time since last funding

over 4 years


Upworthy's latest funding round in September 2013 was reported to be $8 m. In total, Upworthy has raised $12 m

Upworthy's Web-traffic and Trends

Upworthy Online and Social Media Presence

Upworthy Company Life and Culture

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