OverviewSuggest Edit

Upwave (formerly known as Survata) is a company developing a brand intelligence platform. The platform enables its users to plan, measure, and optimize brand marketing. The company serves consumer packaged goods, technology, and financial services sectors, as well as advertising agencies.
TypePrivate
Founded2012
HQSan Francisco, CA, US
Websiteupwave.com
Employee Ratings4

Latest Updates

Employees (est.) (Oct 2021)85
Job Openings7
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Key People/Management at Upwave

Chris Kelly

Chris Kelly

CEO & Founder
Ajey Bhir

Ajey Bhir

VP, Finance & Business Operations
Tim Krozek

Tim Krozek

CRO
Jim Warner

Jim Warner

CTO
Jon Stewart

Jon Stewart

SVP, Customer Success and Analytics
Ken Archer

Ken Archer

SVP, Product
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Upwave Office Locations

Upwave has an office in San Francisco
San Francisco, CA, US (HQ)
642 Harrison St #300, San Francisco
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Upwave Financials and Metrics

Summary Metrics

Founding Date

2012

Upwave total Funding

$21.5 m

Upwave latest funding size

$14 m

Time since last funding

3 years ago

Upwave investors

Upwave's latest funding round in July 2018 was reported to be $14 m. In total, Upwave has raised $21.5 m
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Upwave Operating Metrics

Upwave's Customers was reported to be 2.3 k in Jul, 2018.
Jul, 2018Aug, 2021

Certified Media Partners

11

Customers

2.3 k

Measurement Partners

4
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Upwave Online and Social Media Presence

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Upwave News and Updates

Zappi and Survata Launch Real-Time Brand-Impact Measurement Application

BOSTON and SAN FRANCISCO, Oct. 30, 2018 /PRNewswire/ -- Today, Zappi, a leading consumer-insights automation platform, and top market and advertising research and measurement company Survata, announced Ad Pulse, an always-on attitudinal advertising metric that gives brands consistent...

Upwave Blogs

When Can I Make Optimization Decisions with Upwave’s Outperformance Indicator?

Nearly every aspect of brand lift marketing is dynamic, from the media plan to the data on impressions and outcomes collected continuously throughout a campaign. Yet when it comes to... The post When Can I Make Optimization Decisions with Upwave’s Outperformance Indicator? appeared first on Upwave.

Why Brand Lift Stat Sig does not Answer the Campaign Optimization Question

Traditional brand lift reporting displays multiple metrics – observed lift, statistical significance – that can each tell a different story, making it hard to know how to interpret and act... The post Why Brand Lift Stat Sig does not Answer the Campaign Optimization Question appeared first on Upwave…

February 2021 Product Update: Optimization Tab, Census Baseline and Centralized Campaign Setup

The post February 2021 Product Update: Optimization Tab, Census Baseline and Centralized Campaign Setup appeared first on Upwave.

The Right Tool for the Job: Introducing Upwave Optimization

A measurement tool is only as useful as the question you ask it. A ruler, for example, is very useful if you want to know how long your coat sleeves... The post The Right Tool for the Job: Introducing Upwave Optimization appeared first on Upwave.

The New Table Stakes: All Measurement Is Cross-media Now

The post The New Table Stakes: All Measurement Is Cross-media Now appeared first on Upwave.

Why Email is Not a Deterministic ID

Measurement of advertising outcomes relies upon deterministic IDs. If we are unable to isolate a person that was exposed to an ad from a person that was not, it is... The post Why Email is Not a Deterministic ID appeared first on Upwave.
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Upwave Frequently Asked Questions

  • When was Upwave founded?

    Upwave was founded in 2012.

  • Who are Upwave key executives?

    Upwave's key executives are Chris Kelly, Ajey Bhir and Tim Krozek.

  • How many employees does Upwave have?

    Upwave has 85 employees.

  • Who are Upwave competitors?

    Competitors of Upwave include Experience.com, Webtrends and TapClicks.

  • Where is Upwave headquarters?

    Upwave headquarters is located at 642 Harrison St #300, San Francisco, San Francisco.

  • Where are Upwave offices?

    Upwave has an office in San Francisco.

  • How many offices does Upwave have?

    Upwave has 1 office.