Upfront Ventures comes from various backgrounds across technology sectors as entrepreneurs, operators, and investors. The Company invests in businesses that are technology led. The industries it focuses on include: Digital Media, Commerce Technology and Marketplaces, Consumer Goods and Services and SaaS. Upfront Ventures invests nationwide, and occasionally in Europe and Canada. 

The Company typically writes its first checks at the Seed or Series A round, reserving follow-on capital for future rounds of financing. While it's not afraid of the occasional B or C round, its current active fund is about $300 million – so Upfront Ventures is not the place to turn for your $50 million raise. Each of the Company's funds are made up of 30-35 portfolio companies which means it makes an average of 10-12 investments into new companies every year. Upfront Ventures also regularly makes follow-on investments into its existing portfolio.

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Type
Investor
HQ
Santa Monica, US
Founded
1996
Size (employees)
31 (est)
Upfront Ventures was founded in 1996 and is headquartered in Santa Monica, US
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Key People/Management at Upfront Ventures

Yves Sisteron

Yves Sisteron

Managing Partner
Mark Suster

Mark Suster

Managing Partner
Dana Kibler

Dana Kibler

CFO
Stuart Lander

Stuart Lander

COO
Greg Bettinelli

Greg Bettinelli

Partner
Kevin Zhang

Kevin Zhang

Partner
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Upfront Ventures Office Locations

Upfront Ventures has an office in Santa Monica
Santa Monica, US (HQ)
1314 7th St
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Upfront Ventures News and Updates

Upfront Ventures leads Series A round for Inboard Technology

Santa Cruz, California-based Inboard Technology, an electric skateboard creator, has secured $8 million in Series A funding. Upfront Ventures led the round.

Upfront Ventures Closes $400M For Largest-Ever LA-Based Venture Fund

Mark Suster announced the $400M close of LA-based Upfront Ventures’ latest core fund this week. The new Upfront fund is now the largest-ever venture fund headquartered in Los Angeles, according to CB Insights data. “’LA is having a moment’ and … Continued

Upfront Ventures closes $400 million fund as Los Angeles startups rub their hands

Upfront Ventures has closed its fourth core fund with $400 million in commitments. It’s the firm’s largest ever, and according to managing partner Mark Suster, the largest Los Angeles-based fund ever raised. Suster says he’s been on the road meeting limited partners for ten years, and finally, they’…

With Latest Fund, Upfront Ventures Declares L.A. Tech Has Arrived

The L.A.-based firm is a big advocate of the local startup scene.
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