We invest in businesses that are technology led. The industries we focus on include:
We love tech-enabled content businesses, with a particular emphasis on video (we are in LA after all). That's why we were the largest shareholder in Maker Studios before it was acquired by Disney. LA is also home to some of the world's best ad-tech companies, and our investment history dates back to Overture, the first big monetization engine of the internet.
Given our retail history (our founders were early backers of Costco, Starbucks, Ulta and Dick's Sporting Goods), we invest heavily in technologies that support the retail sector. We were an early investor in TrueCar, a company that now helps sell more cars in the US than any physical dealer, and thredUP, the largest online consignment store.
There's no doubt that massive consumer facing businesses are being built on the internet today. When Upfront was founded in 1996 this notion was more of a hypothesis than a given fact but yet was core to our early focus. Today our team has a wealth of experience in this sector and so the mobile and consumer web remains a primary focus.
One of our partners was the VP of Products at Salesforce.com, so it’s no surprise that we love SaaS companies. We look to invest in businesses that are having a significant impact on the enterprise. From early leaders in social data such as DataSift, to successful public companies like Qualys, we spend a lot of time in this space.