Unruly is the ad tech company that gets videos watched, tracked and shared across the Open Web. Positioned at the intersect of video, social, native & mobile, Unruly uses emotional audience data and user-friendly video formats to massively increase viewer engagement, brand performance & publisher revenues. With 3 out of every 4 video views now taking place outside of YouTube, 84% of Ad Age 100 brands already trust Unruly to connect with audiences at speed and scale across the Open Web.

Differentiated by a unique data set of 2 trillion video views and powered by a full tech stack, Unruly adds value by algorithmically evaluating content shareability and programmatically targeting custom audiences. Viewability is 100% guaranteed to an audience of 1.36 billion monthly unique users across mobile, tablet and desktop devices.
Parent Company
News Corp
Unruly was founded in 2006 and is headquartered in London

Key People at Unruly

Scott Button

Scott Button

Founder & CEO
Lucy Greggains

Lucy Greggains

Sarah Wood

Sarah Wood

Co-Founder and COO/CMO
Matthew Cooke

Matthew Cooke

Founder and CTO
Deana Murfitt

Deana Murfitt

Chief People Officer
Oliver Smith

Oliver Smith

Managing Director, EMEA

Unruly Office Locations

Unruly has offices in London, Santa Monica, San Francisco, Chicago and in 15 other locations
42 46 Princelet Street
2 6 Lacey Street, Surry Hills, Nsw 2010
2401 Trade Tower
18 A Gemmill Lane
Fredensborgveien 24 D
Brunogallerian, Götgatan 36
Großer Burstah 36 38
Herengracht 124 128
44 Rue La Fayette
41 West 25th Street
3400 East Lafayette
401 N Michigan Ave
156 2nd Street
212 Marine Street

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Unruly is a subsidiary of News Corp

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