Unruly is the ad tech company that gets videos watched, tracked and shared across the Open Web. Positioned at the intersect of video, social, native & mobile, Unruly uses emotional audience data and user-friendly video formats to massively increase viewer engagement, brand performance & publisher revenues. With 3 out of every 4 video views now taking place outside of YouTube, 84% of Ad Age 100 brands already trust Unruly to connect with audiences at speed and scale across the Open Web.

Differentiated by a unique data set of 2 trillion video views and powered by a full tech stack, Unruly adds value by algorithmically evaluating content shareability and programmatically targeting custom audiences. Viewability is 100% guaranteed to an audience of 1.36 billion monthly unique users across mobile, tablet and desktop devices.
Type
Subsidiary
Parent Company
News Corp
HQ
London, GB
Founded
2006
Website
unruly.co
Unruly was founded in 2006 and is headquartered in London, GB
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Key People/Management at Unruly

Sarah Wood

Sarah Wood

Co-Founder and CEO
Lucy Greggains

Lucy Greggains

CFO
Deana Murfitt

Deana Murfitt

Chief People Officer
Oliver Smith

Oliver Smith

Managing Director, EMEA
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Unruly Office Locations

Unruly has offices in Chicago, Dubai, New Delhi, Tokyo and in 12 other locations
London, GB (HQ)
The Whitechapel Building, 15 Whitechapel High Street
Melbourne, AU
HWT Tower 40 City Road Southbank VIC 3006 PO Box 14999
Sydney, AU
2 Holt St, Surry Hills
Hamburg, DE
Großer Burstah 36-38
Mumbai, IN
Unit 93, 2 North Avenue, Maker Maxity, Bandra Kurla Complex
New Delhi, IN
4th Floor, Birla Tower, 25 Barakhamba Road
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Unruly Financials and Metrics

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Unruly is a subsidiary of News Corp
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Unruly Online and Social Media Presence

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Unruly News and Updates

10 books to read during the #MeToo era

In the #MeToo era, both men and women are being encouraged to speak out against sexual misconduct and in favor of greater equality. And learning other people's stories and perspectives can provide a sense of comfort, understanding, and encouragement as we work toward a better future for everyone i…

Unruly lemurs torment reporter attempting to film segment

News outlets love sending their reporters into uncomfortable and dangerous situations. So when BBC reporter Alex Dunlop was covering a piece on animals counts at the Banham Zoo in Norfolk, England, someone decided it would be a grand idea to film him inside the lemur exhibit.  A supercut from …

Trio who founded video ad startup Unruly are stepping down

The founders of video ad company Unruly are stepping down from their positions at the firm, 12 years after it was first established.  Sarah Wood, Unruly's outgoing chief executive, wrote in an email to staff that she, along with chief strategy officer Scott Button and chief technology officer Mat…

British firms face challenges, but we’re used to beating the odds

Get the London look.” We’ve heard this repeatedly from Kate Moss in her glossy ads over the years. But beneath the lipstick lies a message for the City, one that speaks to the aspiration and ambition fuelling our capital. If you want evidence of the London look in business, glance no further than…

Top tech stats: UK cybercrime, consumer attitudes to IoT and much more

It’s bad news for Europe this week – as we look at global rankings of cybercrime – but good news for IoT startups, as we examine consumer attitudes toward online advertising within their own homes. The post Top tech stats: UK cybercrime, consumer attitudes to IoT and much more appeared first on Tec…

Top tech stats: UK cybercrime, consumer attitudes to IoT and much more

It’s bad news for Europe this week – as we look at global rankings of cybercrime – but good news for IoT startups, as we examine consumer attitudes toward online advertising within their own homes. The post Top tech stats: UK cybercrime, consumer attitudes to IoT and much more appeared first on Tec…
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Unruly Company Life and Culture

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