Unreal Brands

We’re on a mission to unjunk the world by reinventing America's favorite foods. We’re starting with M&Ms® and Reese’s®, making them without junk, with less sugar, and with better taste. Every ingredient we use is non-GMO, always real, and never artificial. Organic wherever there's a real benefit. Sustainably sourced and fair trade ingredients. Less sugar. No gluten, corn, or soy. Made with real ingredients that make every bite taste unreal!
Company Growth (employees)
Boston, US
Size (employees)
20 (est)
Unreal Brands was founded in 2010 and is headquartered in Boston, US

Key People at Unreal Brands

Michael Bronner

Michael Bronner

Nicky Bronner

Nicky Bronner


Unreal Brands Office Locations

Unreal Brands has an office in Boston
Boston, US (HQ)
252 Newbury St

Unreal Brands Data and Metrics

Summary Metrics

Founding Date


Total Funding

$18.7 m

Latest funding size

$4.7 m

Time since last funding

almost 4 years


Unreal Brands's latest funding round in November 2013 was reported to be $4.7 m. In total, Unreal Brands has raised $18.7 m

Traffic Overview of Unreal Brands

Unreal Brands Online and Social Media Presence

Unreal Brands News and Updates

The United States Of Food: The Most Well-Funded Food & Beverage Startups In Each State

While tech startups have always been concentrated in Silicon Valley, new food and beverage companies are a little more diffused. Alternative hotspots have sprung up — Colorado, for example, due in part to the influence of Colorado-based food investors such … Continued

Full Plates: Smart Money VCs Back Food Startups In Biotech Research, Animal-Free Meat & Dairy, And More

While top-tier VCs have traditionally focused on tech startups, rather than consumer goods, these “smart money” firms are beginning to steer funding directly toward food & beverage startups — albeit in several very specific areas. Nearly all the food & … Continued

The New Supermarket: 91 Food & Beverage Brands Transforming Grocery Shelves In One Infographic

The food and beverage industry is remarkably concentrated, with top companies wielding multiple, sometimes dozens, of brands to capture over 70% market share in the US market in key segments like beer, soda, chocolate, and cereal. With increased global focus … Continued

The Periodic Table Of Food Tech

The food tech category encompasses everything from Grubhub-Seamless competitors to laboratories designing plant-based meat. The bulk of funding has gone to food delivery startups, which raised nearly $5.5 billion last year and include two of the most well-funded food startups, … Continued

Unreal Brands Company Life and Culture

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