For Fortune 500 companies, agencies and other large global brands that seek to more meaningfully engage with their target audiences, Unmetric provides an online platform that enables them to understand, uncover and unlock insights into how well social media content and campaigns perform compared to industry competitors. Unlike listening or publishing services, Unmetric is a seeing platform that combines the power of human cognition and technology to provide global brands with data to analyze, benchmark and enhance their social media efforts.
HQNew York, US
Size (employees)87 (est)
Unmetric was founded in 2011 and is headquartered in New York, US
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Key People/Management at Unmetric

Lakshmanan Lux Narayan

Lakshmanan Lux Narayan

CEO & Co Founder
Joe Varghese

Joe Varghese

VP & Co Founder
Jay Rampuria

Jay Rampuria

VP, Sales & Business Development
Kumar Krishnasami

Kumar Krishnasami

VP Engineering & Co Founder
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Unmetric Office Locations

Unmetric has offices in New York and Chennai
New York, (HQ)
25 Broadway
MGR Salai
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Unmetric Financials and Metrics

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Founding Date


Unmetric total Funding

$8.7 m

Unmetric latest funding size

$5.50 m

Time since last funding

5 years ago

Unmetric investors

Unmetric's latest funding round in September 2013 was reported to be $5.5 m. In total, Unmetric has raised $8.7 m
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Unmetric Online and Social Media Presence

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Unmetric Blogs

Brands taking a stand on world issues – to do or not to do?

The world is currently littered with dozens of issues affecting lives all across the globe. In the age of social media, it’s common to see celebrities putting their two cents worth in and being vocal about what they believe and stand for. Brands, on the other hand, have a lot to lose out on and […] …

Top 10 Cyber Monday Social Media Posts

Cyber Monday is a big deal for the e-commerce industry, with companies slashing prices and offering massive discounts on their stock. However, having heavily discounted products and promotions alone aren’t guarantees of reach on social media. You need to create content that people will share and com…

Top 10 Thanksgiving Social Media Posts

Thanksgiving is not just about delicious turkey. It’s about family, friends and being part of something bigger. Here is the list of top performing social media brand content around Thanksgiving by brands in 2017. Take a look at what your peers have done and it’ll give you a fair idea of what worked …

Top 30 Diwali Social Media Posts

Diwali is the festival of lights. If you want your Diwali campaign to really spark engagement, you need all the ideas you can get. To help you with some inspiration we’ve put together this list of successful social media content around Diwali by brands in 2017 using Unmetric Discover – the world’s l…

Why is Unmetric “like wallpaper”?

It seems like quite an unusual comparison, to be told that your product is “like wallpaper.” Truth be told, we weren’t even sure if it was a compliment. To find out, Unmetric CEO, Lux Narayan caught up with the person that made that comparison: Larry Cohen, SVP of Performance Analytics at Reprise Di…

Top 10 Dussehra Social Media Posts

Ten days of Dussehra celebration definitely calls for a ten-day long campaign. With all that pressure, we know you could use all the ideas and inspiration you could get to make it an engaging and successful campaign. Here is the list of top performing social media brand content around Dussehra. Take…
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Unmetric Company Life and Culture

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Unmetric Frequently Asked Questions

  • When was Unmetric founded?

    Unmetric was founded in 2011.

  • Who are Unmetric key executives?

    Unmetric's key executives are Lakshmanan Lux Narayan, Joe Varghese and Jay Rampuria.

  • How many employees does Unmetric have?

    Unmetric has 87 employees.

  • Who are Unmetric competitors?

    Competitors of Unmetric include Buffer, Main Street Hub and UberMedia.

  • Where is Unmetric headquarters?

    Unmetric headquarters is located at 25 Broadway, New York.

  • Where are Unmetric offices?

    Unmetric has offices in New York and Chennai.

  • How many offices does Unmetric have?

    Unmetric has 2 offices.