For Fortune 500 companies, agencies and other large global brands that seek to more meaningfully engage with their target audiences, Unmetric provides an online platform that enables them to understand, uncover and unlock insights into how well social media content and campaigns perform compared to industry competitors. Unlike listening or publishing services, Unmetric is a seeing platform that combines the power of human cognition and technology to provide global brands with data to analyze, benchmark and enhance their social media efforts.

Employee Rating

HQNew York, NY, US
Cybersecurity ratingAMore
Unmetric was founded in 2011 and is headquartered in New York, NY, US

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Key People/Management at Unmetric

Lakshmanan Narayan

Lakshmanan Narayan

CEO & Co-Founder
Joseph Varghese

Joseph Varghese

Head of Technology & Co-Founder
Kumar Krishnasami

Kumar Krishnasami

Head of Product & Co-Founder
Tina Lakshmanan

Tina Lakshmanan

Head of Finance & HR
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Unmetric Office Locations

Unmetric has offices in New York and Chennai
New York, NY, US (HQ)
25 Broadway
New York, NY, US
200 Vesey St
Chennai, IN
MGR Salai
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Unmetric Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$8.7 m


In total, Unmetric had raised $8.7 m. Unmetric is a subsidiary of

Unmetric Cybersecurity Score

Cybersecurity ratingPremium dataset



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Unmetric Online and Social Media Presence

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Unmetric Blogs

Last month on social: Make Baby Yoda memes, you must.

December sent pop culture into overdrive as social media burst into memes about Baby Yoda, duct-taped bananas, and Christmas movies. The breakout star of The Mandalorian, Baby Yoda, particularly conquered everyone’s hearts. Want to stay on top of similar pop culture moments? Here’s your monthly roun…

Top 21 Pongal social media posts

The four-day celebration of Pongal, which marks the beginning of the harvest season in India, is a great opportunity for brands in India to kick off the year with creative social media campaigns. We analyzed the most engaging Pongal posts on social media in 2018 and noticed that the majority of bran…

7 best social media audit tools in 2019

Social media audits pose a great opportunity to help you understand the relationship your brand has with its audience. It helps you identify gaps and gives you more clarity on how your brand performs across several social media networks. Why perform a social media audit? Social media audits are perf…

Last month on social: A lot like Christmas, but also memes and travel

November is the month of Christmas decor put up a little early and a whole lot of Mariah Carey and Micheal Bublé everywhere. Brands too piped in with Christmas-themed posts, contests, and giveaways. If they weren’t posting Christmas greetings, they were participating in popular memes, publishing bra…

How to analyze fan growth charts on social media

In this article, you are going to learn the first part of doing social media analysis. I personally think it’s the most important part of any analysis because it lays out a path to follow. Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics…

Last month on social: Contests, cuteness, and coffee

As always, brands went all out on social last month too. While it was Halloween month with many themed posts being published, brands also made sure to post a variety of engaging content. Puns were said, contests played, and everyone’s day made.  Here are a few posts that stood out to us while curati…
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Unmetric Frequently Asked Questions

  • When was Unmetric founded?

    Unmetric was founded in 2011.

  • Who are Unmetric key executives?

    Unmetric's key executives are Lakshmanan Narayan, Joseph Varghese and Kumar Krishnasami.

  • How many employees does Unmetric have?

    Unmetric has 35 employees.

  • Who are Unmetric competitors?

    Competitors of Unmetric include Buffer, Oktopost and Brand Ripplr.

  • Where is Unmetric headquarters?

    Unmetric headquarters is located at 25 Broadway, New York.

  • Where are Unmetric offices?

    Unmetric has offices in New York and Chennai.

  • How many offices does Unmetric have?

    Unmetric has 3 offices.