The company was founded by Lars Henrik Friis Molin in 1988 while he was still an MBA student. Today, that idea has transformed into an international corporation that surveys students and professionals and provides Ideal Employer â„¢ research, communication and strategic consulting services.

Universum is the global leader in employer branding. The Company offers services and products that help employers attract, recruit and retain ideal talent and career advice for talent.

Company Growth (employees)
Stockholm, SE
Size (employees)
500 (est)
Universum was founded in 1988 and is headquartered in Stockholm, SE

Key People/Management at Universum

Petter  Nylander

Petter Nylander

Karl-Johan  Hasselström

Karl-Johan Hasselström

Lars  Zander

Lars Zander


Universum Office Locations

Universum has an office in Stockholm
Stockholm, SE (HQ)
22 Jakobsbergsgatan
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Universum Financials and Metrics

Summary Metrics

Founding Date


Universum Financials

Universum's revenue was reported to be kr315.3 m in FY, 2015 which is a 29% increase from the previous period.

Revenue (FY, 2015)

315.3 m

Revenue growth (FY, 2014 - FY, 2015), %


Net income (FY, 2015)

(21.7 m)

EBITDA (FY, 2015)

24.8 m

EBIT (FY, 2015)

19.8 m

Cash (31-Dec-2015)

7.1 m
SEKFY, 2014FY, 2015


244.3 m315.3 m

Revenue growth, %


Sales and marketing expense

108.5 m148.4 m

General and administrative expense

87.7 m138.7 m
SEKY, 2014Y, 2015


9.9 m7.1 m

Total Assets

151.7 m142.3 m

Total Debt

22.2 m29.4 m

Total Liabilities

124.1 m163.3 m
SEKFY, 2014FY, 2015

Cash From Operating Activities

42.9 m21.5 m
SEKY, 2015


752.6 k
Show all financial metrics

Universum's Web-traffic and Trends

Universum Online and Social Media Presence

Universum News and Updates

What Workers Want

Organisations need to evolve their hiring practices around the preferences of emerging career archetypes in Asia. By Rachele Focardi Today, every company’s main priority is talent attraction. Whether hiring numbers increase or decrease, every organisation needs to attract the right people to fulfill…

Universum Company Life and Culture

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