Universal Avenue

Universal Avenue is a global Brand Ambassador and Customer Acquisition solution that accelerates the growth of innovative solutions, through an on-demand direct salesforce that can be activated instantly in any location around the world. We look at sales from the perspective of representation - selecting and training talent to become Brand Ambassadors for leading online brands. We create a new way of working - our Brand Ambassadors are located all over the world, set their own schedule and are free to work wherever they choose to travel.Together they form a distributed network that gives brands the freedom to grow in any market, at any time. The company is headquartered in Stockholm, with offices in Barcelona, Athens and London.
Company Growth (employees)
Stockholm, SE
Size (employees)
186 (est)-6%
Universal Avenue was founded in 2014 and is headquartered in Stockholm, SE

Universal Avenue Office Locations

Universal Avenue has an office in Stockholm
Stockholm, SE (HQ)
Grev Turegatan

Universal Avenue Data and Metrics

Summary Metrics

Founding Date


Total Funding

$17 m

Latest funding size

$10 m

Time since last funding

about 1 year


Universal Avenue's latest funding round in July 2016 was reported to be $10 m. In total, Universal Avenue has raised $17 m

Traffic Overview of Universal Avenue

Universal Avenue Online and Social Media Presence

Universal Avenue News and Updates

Cold Call: 65+ Companies Transforming The Sales Tech Landscape

In 2016, deals and dollars invested into sales tech startups reached all-time highs of over $5B invested across 425 deals. And this quarter has already seen two prominent deals to private sales tech companies — a $50M Series F round to InsideSales.com … Continued

International Dealmakers: 45 Sales Tech Startups Outside The US In One Infographic

The US continues to dominate sales tech deal share, with 1155 deals between 2012 and 2016, or 65% of total deals globally. However, combined deals to sales tech startups outside the US have been on the rise annually. Starting at … Continued

European VC Northzone closes €300 million fund

 Northzone, a 20 year veteran of the European VC industry, has closed its 8th fund, capped at €300 million, which it will deploy to “early-stage” startups in the region. Specifically, these will be A, B and C rounds, and although investments will span the whole of Europe, there will be particular fo…

On-demand sales force Universal Avenue closes $10M Series A

 Universal Avenue, the Stockholm-headquartered startup that lets companies access a local sales force on demand, has closed a deal of its own. The company has raised $10 million in fresh Series A funding, adding to the $5 million “extension” to its seed round a little under a year ago and bringing t…

Universal Avenue raises $10 million to support businesses post-Brexit, plans US expansion

Universal Avenue, a platform for on-demand sales professionals, has raised $10 million in a Series A round to provide its services to UK businesses post-Brexit vote as well as expand into the US. The round was led by Eight Roads, an investment branch of Fidelity International, along with Northzone a…

Universal Avenue Company Life and Culture

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