Universal Avenue

OverviewSuggest Edit

Universal Avenue is a global Brand Ambassador and Customer Acquisition solution that accelerates the growth of innovative solutions, through an on-demand direct salesforce that can be activated instantly in any location around the world. We look at sales from the perspective of representation - selecting and training talent to become Brand Ambassadors for leading online brands. We create a new way of working - our Brand Ambassadors are located all over the world, set their own schedule and are free to work wherever they choose to travel.Together they form a distributed network that gives brands the freedom to grow in any market, at any time. The company is headquartered in Stockholm, with offices in Barcelona, Athens and London.
HQStockholm, SE
Employee Ratings4.1
Overall CultureC+


Universal Avenue is headquartered in
Stockholm, Sweden

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Employees (est.) (Apr 2022)68(+4%)
Cybersecurity ratingCMore
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Key People/Management at Universal Avenue

David Pallinder

David Pallinder

Johan Lilja

Johan Lilja

Founder & CEO
Jonatan Hedin

Jonatan Hedin

VP Operations & Analytics
Carl-Johan Kihlbom

Carl-Johan Kihlbom

VP People & Culture
Ludvig Andén

Ludvig Andén

VP Brands & Partners
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Universal Avenue Office Locations

Universal Avenue has an office in Stockholm
Stockholm, SE (HQ)
Grev Turegatan
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Universal Avenue Financials and Metrics

Summary Metrics

Founding Date


Universal Avenue total Funding

$23 m

Universal Avenue latest funding size

$6 m

Time since last funding

3 years ago

Universal Avenue investors

Universal Avenue's latest funding round in November 2018 was reported to be $6 m. In total, Universal Avenue has raised $23 m
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Universal Avenue Acquisitions / Subsidiaries

Company NameDateDeal Size
VarvetNovember 23, 2018

Universal Avenue Cybersecurity Score

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Universal Avenue Online and Social Media Presence

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Universal Avenue Company Culture

  • Overall Culture



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Universal Avenue Frequently Asked Questions

  • When was Universal Avenue founded?

    Universal Avenue was founded in 2014.

  • Who are Universal Avenue key executives?

    Universal Avenue's key executives are David Pallinder, Johan Lilja and Jonatan Hedin.

  • How many employees does Universal Avenue have?

    Universal Avenue has 68 employees.

  • Who are Universal Avenue competitors?

    Competitors of Universal Avenue include Active International, Vibrant Media and iSpot.tv.

  • Where is Universal Avenue headquarters?

    Universal Avenue headquarters is located at Grev Turegatan, Stockholm.

  • Where are Universal Avenue offices?

    Universal Avenue has an office in Stockholm.

  • How many offices does Universal Avenue have?

    Universal Avenue has 1 office.