United Group

Today, United Group is the largest alternative Pay TV platform in the region of Former Yugoslavia, providing television, Internet, fixed and mobile telephony to a large number of households and offices in the region through its cable, DTH and OTT platforms. In our key markets, the group companies also offer data and voice services, as well as certified managed services to small, medium and large companies.
In 2013, the group started its worldwide OTT platform, NetTV Plus, through which it provides PayTV and fixed telephony services to the former Yugoslav diaspora.
As the group’s distribution platforms developed extensively throughout the region, the next logical step was entering the content and advertising sales business, today represented by United Media. United Media is a combination of top Pay TV channels in the region (sports, movies, kids) and CAS Media providing clients with targeted media buying on most of the regional cable channels.
Since March 2014 United Group is majority-owned by KKR, a leading global investment firm with headquarters in New York, and US 94.3 billion in assets under management. The European Bank for Reconstruction and Development (EBRD) is a co-investor in the company.

Company Growth (employees)
Amsterdam, NL
Size (employees)
22 (est)+23%
United Group was founded in 2007 and is headquartered in Amsterdam, NL

United Group Office Locations

United Group has an office in Amsterdam
Amsterdam, NL (HQ)
61 Overschiestraat

United Group Financials and Metrics

Summary Metrics

Founding Date


United Group's Web-traffic and Trends

United Group News and Updates

United Group to buy CME media assets

United Group, which is backed by KKR and the European Bank for Reconstruction and Development, has agreed to buy the Croatian and Slovenian media portfolio owned by CME. Financial terms weren’t announced. The portfolio of assets includes TV channels in Slovenia and Croatia.

United Group Company Life and Culture

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