Understory—named for the area in a rainforest beneath the forest canopy—detects rain, hail, wind and other weather events directly at the earth’s surface, where the risk to life and property is greatest. While traditional, radar-enabled weather centers collect data by analyzing conditions observed in the atmosphere, Understory’s “ground-truth”-based detection is a marked enhancement in both resolution and fidelity, providing real time datasets and graphical views of the movement and intensity of weather events, which leads to better insight and early detection of risks. The data applications for Understory’s sensors are enormous, as $485 billion of the U.S. economy fluctuates with weather. This new, sensor-enabled big data will impact insurance, agriculture, broadcast, and many other industries.

Employee Rating

HQSomerville, US
Size (employees)15 (est)-6%
Understory was founded in 2012 and is headquartered in Somerville, US
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Understory Office Locations

Understory has an office in Somerville
Somerville, (HQ)
28 Dane St
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Understory Financials and Metrics

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Founding Date


Understory total Funding

$18.9 m

Understory latest funding size

$7.50 m

Time since last funding

a month ago

Understory investors

Understory's latest funding round in November 2018 was reported to be $7.5 m. In total, Understory has raised $18.9 m
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Understory Online and Social Media Presence

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Understory News and Updates

Wisconsin’s Understory raises $7.5 million for on-the-ground weather stations

Understory's new funding, which it hopes to use to double headcount, comes from Madison's 4490 Ventures, and the Rise of the Rest Seed Fund.

Silicon Valley VCs will not be riding to the rescue of the midwest’s startups anytime soon

Alex Kubicek needed $1 million. His company, Understory, designed sensors to prevent unnecessary repairs after severe hailstorms, something common in the US midwest. The technology…

SaltStack’s $15.5M Series A funding round is largest ever for an IT automation firm

Information technology infrastructure automation vendor SaltStack Inc. this week closed what it claims is the largest-ever Series A financing round in its market’s history. At $15.5 million, the infusion dwarfs the $2 million and $2.5 million raised by competitors Puppet Inc. and Chef Software Inc. …

This company has saved insurers millions with its IoT weather analytics network

In many parts of the U.S., hailstorms are a constant threat. Hailstones can damage roofs and siding of afflicted buildings beyond repair in just a few minutes, requiring insurance companies to pay large claims. But sometimes hailstones aren’t the culprit. In Dallas recently, one policyholder with co…
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Understory Company Life and Culture

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Understory Frequently Asked Questions

  • When was Understory founded?

    Understory was founded in 2012.

  • How many employees does Understory have?

    Understory has 15 employees.

  • Who are Understory competitors?

    Competitors of Understory include NumberEight, Chronocam and Aquifi.

  • Where is Understory headquarters?

    Understory headquarters is located at 28 Dane St, Somerville.

  • Where are Understory offices?

    Understory has an office in Somerville.

  • How many offices does Understory have?

    Understory has 1 office.