Trulia is an online real estate platform providing information on properties and real estate professionals for home buyers, sellers, owners, and renters. Trulia has enabled its users to get information about the areas that people want to live and they can also learn about agents, neighbors, schools, crime, commute times, and ask the local community questions. Through Trulia’s hyper local advertising services, social recommendations, and mobile real estate applications, real estate professionals can connect with millions of transaction-ready buyers and sellers each month. As of December, 2013, it had approximately 437,000 active real estate professionals in its Trulia marketplace and 157,000 active real estate professionals using its Market Leader software and services. Trulia was established in 2004 by Pete Flint and Sami Inkinen. It is headquartered in San Francisco, C.A. with offices in Bellevue, Denver, and New York.

Trulia was acquired by Zillow in June 2014 for $3.5B in a stock-for-stock transaction.

Parent Company
San Francisco, US
Trulia was founded in 2005 and is headquartered in San Francisco, US

Key People at Trulia

Jeff McConathy

Jeff McConathy

Vice President of Engineering
Lynnette Bruno

Lynnette Bruno

Vice President of Communications
Deep Varma

Deep Varma

Vice President of Data Engineering

Trulia Office Locations

Trulia has offices in San Francisco and Denver
San Francisco, US (HQ)
700 535 Mission St

Trulia Data and Metrics

Trulia Summary

In total, Trulia had raised $285.8 m. Trulia is a subsidiary of Zillow

Trulia Financial Metrics

Trulia's revenue was reported to be $251.9 m in 2014 which is a 76% increase from the previous period.
USDY, 2009Y, 2010Y, 2011Y, 2012Y, 2013Y, 2014


10.3 m19.8 m38.5 m68.1 m143.3 m251.9 m

Revenue growth, %


Cost of goods sold

2.9 m3.7 m5.8 m10 m23.1 m43.8 m

Gross profit

7.4 m16.1 m32.7 m58.1 m120.2 m208.1 m

Gross profit Margin, %


Sales and marketing expense

5.5 m8.6 m17.7 m33.7 m71.4 m144.2 m

R&D expense

7.1 m8.8 m14.7 m20.2 m34.6 m57.6 m

General and administrative expense

1.9 m2.5 m6.1 m13.7 m32.7 m50 m

Operating expense total

14.5 m19.9 m38.5 m67.6 m138.7 m251.8 m

Net Income

(7 m)(3.8 m)(6.2 m)(10.9 m)(17.8 m)(75.8 m)
  • Source: Company Filings
USDFY, 2013FY, 2014


225.6 m198.8 m


12.3 m7 m

Current Assets

249.6 m218.4 m


22.3 m49.8 m


255.9 m255.9 m

Total Assets

655.4 m640.5 m

Accounts Payable

3 m2 m

Current Liabilities

36.2 m36.8 m

Additional Paid-in Capital

446 m500.9 m

Retained Earnings

(64.9 m)(140.6 m)

Total Equity

381.1 m360.2 m

Financial Leverage

1.7 x1.8 x
USDFY, 2013FY, 2014

Net Income

(17.8 m)(75.8 m)

Depreciation and Amortization

12.2 m28.8 m

Accounts Receivable

(5 m)(798 k)


(6.5 m)3.5 m

Accounts Payable

(6.7 m)(267 k)

Cash From Operating Activities

(1.4 m)12.1 m

Purchases of PP&E

(16.6 m)(41.2 m)

Cash From Investing Activities

(175.1 m)(46.4 m)

Cash From Financing Activities

302.1 m7.5 m

Interest Paid

696 k6.3 m

Income Taxes Paid

418 k533 k

Trulia Operating Metrics

Y, 2009Y, 2010Y, 2011Y, 2012Y, 2013Y, 2014

Display Revenue per Unique


Monthly ARPU per Subscriber


Average Annual Revenue per Subscriber

$564$960$1.32 k$1.87 k$2.29 k$2.51 k


4.67 k10.07 k16.85 k24.44 k59.68 k79.25 k

Monthly Active Users

5.21 m7.94 m14.78 m23.15 m38.81 m48.03 m

Mobile Monthly Active Users

30 k484 k2.09 m5.09 m14.26 m23.7 m


110 m113 m114 m
  • Source: News articles

Trulia Revenue Breakdown

Trulia Median Salaries

Source: 49 public H-1B filings from Trulia

Trulia Online and Social Media Presence

Trulia News and Updates

Trulia Company Life and Culture

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