Trulia is an online real estate platform providing information on properties and real estate professionals for home buyers, sellers, owners, and renters. Trulia has enabled its users to get information about the areas that people want to live and they can also learn about agents, neighbors, schools, crime, commute times, and ask the local community questions. Through Trulia’s hyper local advertising services, social recommendations, and mobile real estate applications, real estate professionals can connect with millions of transaction-ready buyers and sellers each month. As of December, 2013, it had approximately 437,000 active real estate professionals in its Trulia marketplace and 157,000 active real estate professionals using its Market Leader software and services. Trulia was established in 2004 by Pete Flint and Sami Inkinen. It is headquartered in San Francisco, C.A. with offices in Bellevue, Denver, and New York.

Trulia was acquired by Zillow in June 2014 for $3.5B in a stock-for-stock transaction.

Type
Subsidiary
Parent Company
Zillow
HQ
San Francisco, US
Founded
2005
Website
trulia.com
Trulia was founded in 2005 and is headquartered in San Francisco, US

Key People/Management at Trulia

Jeff McConathy

Jeff McConathy

Vice President of Engineering
Lynnette Bruno

Lynnette Bruno

Vice President of Communications
Deep Varma

Deep Varma

Vice President of Data Engineering

Trulia Office Locations

Trulia has offices in San Francisco and Denver
San Francisco, US (HQ)
700 535 Mission St

Trulia Financials and Metrics

Trulia Summary

In total, Trulia had raised $32.8 m. Trulia is a subsidiary of Zillow

Trulia Financials

Trulia's revenue was reported to be $251.9 m in 2014 which is a 76% increase from the previous period.
USDY, 2009Y, 2010Y, 2011Y, 2012Y, 2013Y, 2014

Revenue

10.3 m19.8 m38.5 m68.1 m143.3 m251.9 m

Revenue growth, %

92%95%77%110%76%

Cost of goods sold

2.9 m3.7 m5.8 m10 m23.1 m43.8 m

Gross profit

7.4 m16.1 m32.7 m58.1 m120.2 m208.1 m
  • Source: Company Filings
USDFY, 2013FY, 2014

Cash

225.6 m198.8 m

Inventories

12.3 m7 m

Current Assets

249.6 m218.4 m

PP&E

22.3 m49.8 m
USDFY, 2013FY, 2014

Net Income

(17.8 m)(75.8 m)

Depreciation and Amortization

12.2 m28.8 m

Accounts Receivable

(5 m)(798 k)

Inventories

(6.5 m)3.5 m
Show all financial metrics

Trulia Operating Metrics

Y, 2009Y, 2010Y, 2011Y, 2012Y, 2013Y, 2014

Display Revenue per Unique

$1.35$1.31$1.1$0.98$0.78$0.87

Monthly ARPU per Subscriber

$47$80$110$156$191$209

Average Annual Revenue per Subscriber

$564$960$1.32 k$1.87 k$2.29 k$2.51 k

Subscribers

4.67 k10.07 k16.85 k24.44 k59.68 k79.25 k
Show all operating metrics

Trulia Revenue Breakdown

Trulia Median Salaries

Source: 49 public H-1B filings from Trulia

Trulia's Web-traffic and Trends

Trulia Online and Social Media Presence

Trulia News and Updates

Trulia, Walmart & Amtrak separate AI fact from fiction (VB Live)

VB LIVE: For too many companies, AI myths are persistent and use cases and strategies are still on the “shiny new thing” level. Learn how to sort fact from fiction and how to see real-world ROI when you apply proven AI strategies to your business plans when you join this VB Live event. Register now …

When is the best time of year to buy a starter home?

One time of year stands above the rest as being the best time for first-time homebuyers to buy a home. During this time, starter home inventory increases about 7%, which leads to listing prices falling between 3.1% and 4.8% lower than in other parts of the year, a new report from Trulia shows.

Trulia: Housing market fails to produce what buyers really want

The gap between the homes available for sale and the kind of homes buyers want continues to widen. The mix-match varies widely across the country as cities like Grand Rapids, Michigan have extremely mix-matched markets for all home types, other cities, such as Camden, New Jersey, are much more level…

Here’s how Texas is solving its inventory crisis

Texas’ inventory shortages won’t be around much longer if the state keeps up its crazy-fast home building pace. The state is currently blowing past the rest of the country in homebuilding, with only three Texas markets – Dallas, Houston, and Austin - on pace to make up more than 10% of all permits i…

Lose yourself and $2 million in Eminem’s outdated Michigan mansion

Tell a friend, Eminem is selling his house. SEE ALSO: Eminem raps birthday message to his pal 50 Cent The rapper's suburban Michigan mansion — with a private pond and guard house — is on the market for just under $2 million. That's quite the steal for the five-bedroom, 6-acre estate considering th…

Millennials far more likely to regret their real estate choices

Many Americans reported having regrets about their last home purchase, or the process they used. Of all generations, Millennials were the most likely to regret their real estate choice. Many Americans said their previous home decision is now holding them back.
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Trulia Company Life and Culture

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