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true[x]

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Business Products & ServicesMarketingadtechadvertisingdigital marketing agency

true[x] is a digital ad-tech company. It powers engagement advertising for different brands through various channels. The company is engaged in engagement marketing. 

TypeSubsidiary
Parent Company21st Century Fox
HQLos Angeles, CA, US
Founded2007
Websitetruex.com
Cybersecurity ratingBMore
true[x] was founded in 2007 and is headquartered in Los Angeles, CA, US
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true[x] Office Locations

true[x] has offices in Los Angeles, Atlanta, Chicago, Detroit and in 2 other locations
Los Angeles, CA, US (HQ)
Wilshire Ct
Atlanta, GA, US
Atlanta, GA, USA
Chicago, IL, US
440 N Wells St #460
Detroit, MI, US
Detroit, MI, USA
New York, NY, US
853 Broadway #1406
Seattle, WA, US
500 Yale Ave N #301
Show all (6)

true[x] Financials and Metrics

Summary Metrics

Founding Date

2007

Total Funding

$49.9 m

Investors

Redpoint Ventures, Pinnacle Ventures, Norwest Venture Partners - NVP, Icon Ventures, Norwest Venture Partners
In total, true[x] had raised $49.9 m. true[x] is a subsidiary of 21st Century Fox

true[x] Cybersecurity Score

Cybersecurity ratingPremium dataset

B

89/100

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true[x] Online and Social Media Presence

true[x]'s Trends

Embed Graph

true[x] Company Culture

  • Overall Culture

    B

    82/100

  • CEO Rating

    A-

    80/100

  • Compensation

    A

    88/100

Learn more on Comparably

true[x] News and Updates

November 20, 2018

Piano teams up with True[x] to combine advertising and paywalls

Nearly every online publisher has launched or announced a paywall — but of course, even the ones that are successful won’t convince every reader, or even the majority of readers, to sign up. Now Piano and True[x] say they’ve found a more effective way to monetize the rest of the audience, without th…

 true[x] Frequently Asked Questions

  • When was true[x] founded?

    true[x] was founded in 2007.

  • How many employees does true[x] have?

    true[x] has 61 employees.

  • Who are true[x] competitors?

    Competitors of true[x] include AdParlor, Fork Media and INTERMATE.

  • Where is true[x] headquarters?

    true[x] headquarters is located at Wilshire Ct, Los Angeles.

  • Where are true[x] offices?

    true[x] has offices in Los Angeles, Atlanta, Chicago, Detroit and in 2 other locations.

  • How many offices does true[x] have?

    true[x] has 6 offices.