true[x] is a digital ad-tech company. It powers engagement advertising for different brands through various channels. The company is engaged in engagement marketing. 

Parent Company21st Century Fox
HQLos Angeles, CA, US
Cybersecurity ratingBMore
true[x] was founded in 2007 and is headquartered in Los Angeles, CA, US
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true[x] Office Locations

true[x] has offices in Los Angeles, Atlanta, Chicago, Detroit and in 2 other locations
Los Angeles, CA, US (HQ)
Wilshire Ct
Atlanta, GA, US
Atlanta, GA, USA
Chicago, IL, US
440 N Wells St #460
Detroit, MI, US
Detroit, MI, USA
New York, NY, US
853 Broadway #1406
Seattle, WA, US
500 Yale Ave N #301
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true[x] Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$49.9 m


In total, true[x] had raised $49.9 m. true[x] is a subsidiary of 21st Century Fox

true[x] Cybersecurity Score

Cybersecurity ratingPremium dataset



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true[x] Online and Social Media Presence

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true[x] Company Culture

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  • Compensation



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true[x] News and Updates

Piano teams up with True[x] to combine advertising and paywalls

Nearly every online publisher has launched or announced a paywall — but of course, even the ones that are successful won’t convince every reader, or even the majority of readers, to sign up. Now Piano and True[x] say they’ve found a more effective way to monetize the rest of the audience, without th…

true[x] Frequently Asked Questions

  • When was true[x] founded?

    true[x] was founded in 2007.

  • How many employees does true[x] have?

    true[x] has 61 employees.

  • Who are true[x] competitors?

    Competitors of true[x] include AdParlor, Fork Media and INTERMATE.

  • Where is true[x] headquarters?

    true[x] headquarters is located at Wilshire Ct, Los Angeles.

  • Where are true[x] offices?

    true[x] has offices in Los Angeles, Atlanta, Chicago, Detroit and in 2 other locations.

  • How many offices does true[x] have?

    true[x] has 6 offices.