Trouva is a marketplace that aggregates products from small, independent boutiques in the UK and connects them to a global audience via its e-commerce website. The Company provides an online shopfront for medium-high end boutiques, pulling their best products on the main site and attracting buyers to the range of homewares and accessories. Trouva also offers a software package which is currently provided free to the physical boutiques on the site which helps them manage their inventory, take stock, integrate with shipping providers and provides e-commerce insights and trend analytics.

Company Growth (employees)
London, GB
Size (employees)
59 (est)+4%
Trouva was founded in 2013 and is headquartered in London, GB

Key People/Management at Trouva

Alex Loizou

Alex Loizou


Trouva Office Locations

Trouva has offices in London and Lisbon
London, GB (HQ)
300 St John St
Show all (2)

Trouva Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$13.8 m

Latest funding size

$10 m

Time since last funding

3 months


Trouva's latest funding round in November 2017 was reported to be $10 m. In total, Trouva has raised $13.8 m

Trouva Financials


Cash (31-Jul-2016)

259.5 k
GBPFY, 2014FY, 2015FY, 2016


593.9 k609.1 k259.5 k

Accounts Receivable

13.9 k24.5 k52 k

Current Assets

607.8 k633.6 k311.5 k


1.8 k3 k11.7 k
    Y, 2016

    Financial Leverage

    -1.5 x
    Show all financial metrics

    Trouva's Web-traffic and Trends

    Trouva Online and Social Media Presence

    Trouva News and Updates

    H&M’s coathanger supplier Braiform shops for $20m of new funding

    The world's second-largest clothes hanger company, London-based Braiform, has revealed it is aiming to raise $20m (£15m) from private equity and growth investors. The business, which is owned by its co-chief executives Graeme Rutherford and Ben Hunt, wants to deepen its environmentally friendly f…

    BGF Ventures leads Series A round for Trouva

    UK-based Trouva, a marketplace for the homeware and lifestyle brick and mortar stores, has secured $10 million in Series A funding. BGF Ventures led the round with participation from Index Ventures and Octopus Investments.

    Retail platform Trouva raises $10 million in Series A round

    Trouva, an online marketplace for small retailers, has raised $10 million led by BGF Ventures with participation from Octopus Investments, LocalGlobe’s Robin Klein, Playfair Capital, and Downing Ventures. London-based Trouva is a shopping platform for traditional independent brick and mortar stores …

    Trouva Company Life and Culture

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