TreSensa is a mobile marketing company that leverages branded “tap and play” HTML5 games (no app store download required) to connect brands and game studios with their target audiences at scale on mobile. For consumer brands, TreSensa creates custom branded game experiences that inspire consumer gratitude and lead to increased brand loyalty. For game studios, TreSensa creates playable ad versions of the studio's game, enabling users to experience core elements of the studio's game before being prompted to download the full version of the game from the app store. In both cases, the HTML5 games are distributed as content and/or as non-incentivized, skippable interstitial advertising across TreSensa’s distribution network, enabling brands and studios to engage and entertain as they market their respective products and services.