TrafficGuard

TrafficGuard is a company that develops fraud protection solutions for brands, agencies and ad networks. It detects, mitigates and reports on ad fraud and offers three layers of protection that block both general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) to ensure that digital advertising results in legitimate advertising engagement. TrafficGuard's machine learning can identify emerging patterns, trends and indicators of fraud.
TypeSubsidiary
HQBentley, AU
Founded2018
Websitetrafficguard.ai
Cybersecurity ratingBMore
TrafficGuard was founded in 2018 and is headquartered in Bentley, AU

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TrafficGuard Office Locations

TrafficGuard has an office in Bentley
Bentley, AU (HQ)
10/16 Brodie-Hall Dr
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TrafficGuard Financials and Metrics

Summary Metrics

Founding Date

2018

TrafficGuard Cybersecurity Score

Cybersecurity ratingPremium dataset

B

88/100

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TrafficGuard Online and Social Media Presence

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TrafficGuard Blogs

Online betting company cashes in through fight against invalid traffic

Background The globally renowned online betting company was running a Google Ads campaign with a no- deposit bonus promotion to drive the acquisition of new customers. They wanted to understand the impact that invalid traffic was having on this promotion and to ensure that new customers were genuine…

3 ways to use TrafficGuard for PPC optimisation

Successful PPC optimisation relies on accurate data. The presence of invalid traffic renders campaign data unreliable, misdirects optimisation efforts and ultimately prevents your PPC advertising from reaching its full potential. This means that verification is one of the most important steps in you…

TrafficGuard wins Best Search Software at The Drum Search Awards 2021

We are delighted to announce that TrafficGuard’s PPC protection has been recognised as the Best Search Software at The Drum Search Awards. See all winners from this years’ The Drum Search Awards. Powered by the immense scale of data and the expertise behind our universal advertising verification sui…

Google’s violating its own invalid traffic policy at the cost of advertisers

This article was first published by Ad Exchanger. The purpose of advertising is to influence behaviour. But in Google’s search environment, it’s worth considering: Are your ads influencing behaviour or mainly serving as the default front door to your business? The debate of paid search cannibalizing…

The 3 biggest trends that should be on every marketer’s radar for 2021

This article was first published by Adweek. Advertisers and marketers are familiar with disruption. But in 2020, disruption wasn’t dictated by a new medium. Instead, marketers and advertisers had to make massive adjustments to existing efforts to reflect a new reality. In 2021, privacy and regulatio…

Mapping marketers’ next moves in tech’s privacy-focused future

This article was first published by Ad Exchanger.   Tech’s push for a privacy-focused future is impacting everyone from publishers to eCommerce marketplaces, but few have felt the effects more than marketers. Amid vanishing third-party cookies, Apple’s recent ITP changes, shortened remarketing windo…
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TrafficGuard Frequently Asked Questions

  • When was TrafficGuard founded?

    TrafficGuard was founded in 2018.

  • How many employees does TrafficGuard have?

    TrafficGuard has 45 employees.

  • Who are TrafficGuard competitors?

    Competitors of TrafficGuard include Scalarr, Konduto and Phybbit.

  • Where is TrafficGuard headquarters?

    TrafficGuard headquarters is located at 10/16 Brodie-Hall Dr, Bentley.

  • Where are TrafficGuard offices?

    TrafficGuard has an office in Bentley.

  • How many offices does TrafficGuard have?

    TrafficGuard has 1 office.