Founded in 2001, The Reader Magazine is the only free news publication in America-- and within the $140 billion U.S. local advertising marketplace-- that helps advertisers influence local audiences through positive environmental, social and economic impact in communities.The Reader Magazine is based in Redlands, California and operates a territory (or zone) that encompasses 17 cities for a total readership of 390,000 people, representing 120,000 households and businesses. The Reader publishes and mails 480,000 magazines each year.