The MarkeTech Group

The MarkeTech Group (TMTG) is a medical-technology marketing consulting firm that provides voice-of-customer marketing research services. It offers products such as simPRO™, a web-based preference simulation model for pricing studies, product mapping, and branding analysis; REACTOR™, a market model simulation tool that uses market demand modeling techniques to forecast the impact of different pricing policies; PROfiler™, an assessment tool created to help sales organizations identify the customer segment; vwPRO™, a web-based pricing model that translates the results of van Westendorp analysis into directionally informative pricing data; etc. The company also provides market opportunity assessment, sales and marketing communication, product roadmap, pricing optimization, and go-to-market execution solutions. The company caters to medical imaging, medical devices and diagnostics, healthcare IT, tech transfer, and pharmaceutical industries.