The Farmer's Dog delivers balanced and freshly made pet food with recipes and guided by science. The food is tested on humans and human-grade USDA ingredients are used to process the food. It is customized according to its users’ dogs’ profile and the meals are pre-made and pre-portioned. The food is delivered to its users within days of cooking. The vet-developed plan guides its users to diets and the timely deliveries make sure that their users never run out of food.
If you're a proud pup parent, you're not buying any old pet food. You're buying the special stuff from a place you trust.
That's the dynamic that undergirds the $70 billion pet industry — and has helped ecommerce companies flourish despite big box competitors and the ever-present Amazon.