Tellmeplus was created in 2011 by Jean-Michel Cambot, inventor of the Business Objects technology. The company was initially focused on the development of algorithms for predictive profiling. These were industrialized in B2C mobile applications. They helped send relevant and personalized promotions at the right time and place to generate more traffic in physical stores. As business intelligence is at the core of our DNA, we decided to pivot and refocus on a B2B business model by mid 2013. Today tellmeplus Machine Learning is a software that performs prescriptive analysis for the Fintech and IoT industries. Predictive Objects is the Meta Active Machine Learning solution. Ubiqway+ is the extension that miniaturizes Predictive Objects® and embeds them in the IoT to give them autonomy. The Predictive Objects are the ultimate solution for prescriptive analysis applied to Fintech (banking, telco, insurance) and industry (M2M / IoT).