Tactician is a company that develops business territory mapping and geo-marketing software. It offers TacticianCloud, a business mapping platform that provides territory planning, retail and franchise management, and media targeting; Tactician Cloud Optimizer, a salesforce territory management system that combines optimization algorithms with mapping alignment and balancing tools to design sales territories and service networks; Tactician One, an on-premise market mapping engine for market analytics, and other products. The company caters to the sales management, retail, and media sectors.