Swoop is a search advertising provider that brings search spend to publishers, a new selection of biddable search terms to advertisers, and a new, more pleasant reading experience to the millions of Internet users who have become ad-blind due to the constant exposure to more and more annoying and invasive advertisements. By finding search queries within publications, Swoop can provide advertisements that are targeted as accurately as those on search engine results pages (SERPs). Combined with the ability to create ad slots at will within content, this allows providing ads that convert at an extremely high rate for a very reasonable cost-per-action (CPA). Because the dynamic ad placement inserts ads where users are most likely to be receptive, much like a SERP, the experience is familiar and smooth for consumers and effective and valuable for advertisers and publishers.

Company Growth (employees)
Type
Private
HQ
Cambridge, US
Founded
2011
Size (employees)
37 (est)+3%
Website
swoop.com
Swoop was founded in 2011 and is headquartered in Cambridge, US

Key People/Management at Swoop

Ron  Elwell

Ron Elwell

Founder & CEO
Sim  Simeonov

Sim Simeonov

Founder & CTO

Swoop Office Locations

Swoop has an office in Cambridge
Cambridge, US (HQ)
125 Cambridge Park Dr

Swoop Financials and Metrics

Summary Metrics

Founding Date

2011

Total Funding

$13.4 m

Latest funding size

$2.1 m

Time since last funding

almost 3 years

Investors

Swoop's latest funding round in December 2014 was reported to be $2.1 m. In total, Swoop has raised $13.4 m

Traffic Overview of Swoop

Swoop Online and Social Media Presence

Swoop Company Life and Culture

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