OverviewSuggest Edit

Swoop is a search advertising provider that brings search spend to publishers, a new selection of biddable search terms to advertisers, and a new, more pleasant reading experience to the millions of Internet users who have become ad-blind due to the constant exposure to more and more annoying and invasive advertisements. By finding search queries within publications, Swoop can provide advertisements that are targeted as accurately as those on search engine results pages (SERPs). Combined with the ability to create ad slots at will within content, this allows providing ads that convert at an extremely high rate for a very reasonable cost-per-action (CPA). Because the dynamic ad placement inserts ads where users are most likely to be receptive, much like a SERP, the experience is familiar and smooth for consumers and effective and valuable for advertisers and publishers.

HQCambridge, US

Latest Updates

Employees (est.) (Dec 2019)38(-2%)

Key People/Management at Swoop

Ron Elwell

Ron Elwell

Founder & CEO
Sim Simeonov

Sim Simeonov

Founder & CTO
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Swoop Office Locations

Swoop has an office in Cambridge
Cambridge, US (HQ)
125 Cambridgepark Dr
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Swoop Financials and Metrics

Summary Metrics

Founding Date


Swoop total Funding

$13.4 m

Swoop latest funding size

$2.10 m

Time since last funding

5 years ago

Swoop investors

Swoop's latest funding round in December 2014 was reported to be $2.1 m. In total, Swoop has raised $13.4 m
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Swoop Online and Social Media Presence

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Swoop News and Updates

Swoop releases its 2019 Winter schedule, adds Los Cabos to its network

Airline brings more sun flying to Canadians this winter, adds three aircraft to its fleet CALGARY, June 25, 2019 /PRNewswire/ - Today Swoop released its 2019 winter schedule with non-stop flights available for booking from June 25, 2019 through April 25, 2020. The schedule boasts 28...

Happy Birthday! Swoop marks a year in the skies

Travellers' stories tell the difference ultra-low-cost travel has made in their lives CALGARY, June 20, 2019 /PRNewswire/ - Today marks a year of ultra-low-cost flying for Swoop and its travellers. Since June 20, 2018, the ultra-low-cost airline grew from five to sixteen destinations,...

Swoop carries its one-millionth traveller

Less than a year since its first flight, the airline marks a milestone record CALGARY, May 31, 2019 /PRNewswire/ - Swoop celebrated its one-millionth traveller on a flight from Edmonton to Hamilton earlier this week. William and Emily Burchat were surprised to be selected as the lucky...

Swoop lifts-off with three more inaugural summer routes

Coast-to-coast celebrations include welcoming Kelowna to the Swoop network CALGARY, May 24, 2019 /PRNewswire/ - Today Swoop celebrates three inaugural routes as part of its 2019 summer schedule. The routes include service from London, ON to both Abbotsford and Halifax, as well as service...

Swoop Creates Patient Advocacy and Privacy Advisory Board to Guide Patient Outcome Focused Efforts

CAMBRIDGE, Mass., May 16, 2019 /PRNewswire/ -- The combination of more readily available health data of all kinds combined with the rapid proliferation of machine learning/artificial intelligence (AI) techniques has created an ecosystem with immense opportunities to shape patient outcomes....

Swoop announces Innovation and Experience Centre

Aspirations to be a leading digital retailer spurs partnership with Navitaire CALGARY, April 16, 2019 /PRNewswire/ - Today Swoop announced an Innovation and Experience Centre partnership with Navitaire, an Amadeus company. The airline aspires to become a leading digital retailer in the...
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Swoop Blogs

IPM.ai’s Nitin Choudhary to present at CBI Trade and Channel Strategies

CBI's Trade and Channel Strategies tradeshow, the "go-to event for trade, channel, market access, account strategy and brand professionals," kicks off on December 3rd, and we're proud to announce that IPM.ai's VP Nitin Choudhary will be presenting "Getting Launch-Ready in Rare Disease: Leveraging Ma…

Swoop Frequently Asked Questions

  • When was Swoop founded?

    Swoop was founded in 2011.

  • Who are Swoop key executives?

    Swoop's key executives are Ron Elwell and Sim Simeonov.

  • How many employees does Swoop have?

    Swoop has 38 employees.

  • Who are Swoop competitors?

    Competitors of Swoop include SEMrush, Sensor Tower and Touch Local.

  • Where is Swoop headquarters?

    Swoop headquarters is located at 125 Cambridgepark Dr, Cambridge.

  • Where are Swoop offices?

    Swoop has an office in Cambridge.

  • How many offices does Swoop have?

    Swoop has 1 office.