Swoop is a search advertising provider that brings search spend to publishers, a new selection of biddable search terms to advertisers, and a new, more pleasant reading experience to the millions of Internet users who have become ad-blind due to the constant exposure to more and more annoying and invasive advertisements. By finding search queries within publications, Swoop can provide advertisements that are targeted as accurately as those on search engine results pages (SERPs). Combined with the ability to create ad slots at will within content, this allows providing ads that convert at an extremely high rate for a very reasonable cost-per-action (CPA). Because the dynamic ad placement inserts ads where users are most likely to be receptive, much like a SERP, the experience is familiar and smooth for consumers and effective and valuable for advertisers and publishers.

Cambridge, US
Size (employees)
35 (est)-2%
Swoop was founded in 2011 and is headquartered in Cambridge, US
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Key People/Management at Swoop

Ron  Elwell

Ron Elwell

Founder & CEO
Sim  Simeonov

Sim Simeonov

Founder & CTO

Swoop Office Locations

Swoop has an office in Cambridge
Cambridge, US (HQ)
125 Cambridge Park Dr
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Swoop Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$13.4 m

Latest funding size

$2.10 m

Time since last funding

3 years ago


Swoop's latest funding round in December 2014 was reported to be $2.1 m. In total, Swoop has raised $13.4 m
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Swoop News and Updates

Westjet Wants to Take New Low-Cost Carrier Swoop Into U.S. and Mexico

Westjet is already stepping up its plans for low-cost offshoot Swoop. It hopes to use the airline to fend off competition from bargain-basement rivals such as Flair Airlines. -Patrick Whyte

Agero buys VC-backed SwoopMe

Agero Inc has acquired San Francisco-based SwoopMe Inc, a provider of web-based dispatch solutions for roadside assistance providers. No financial terms were disclosed. Swoop was backed by Founder Collective, Slow Ventures, SV Angel and Entree Capital.

WestJet Thinks It Can Please All Flyers With Dual Strategy

Just because low-cost offshoots failed in the past, it doesn’t mean they’ll do the same now. WestJet’s dual strategy has a good chance of succeeding as long as there׳s a big enough difference between the two offerings. -Patrick Whyte
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