Swoop

Swoop is a search advertising provider that brings search spend to publishers, a new selection of biddable search terms to advertisers, and a new, more pleasant reading experience to the millions of Internet users who have become ad-blind due to the constant exposure to more and more annoying and invasive advertisements. By finding search queries within publications, Swoop can provide advertisements that are targeted as accurately as those on search engine results pages (SERPs). Combined with the ability to create ad slots at will within content, this allows providing ads that convert at an extremely high rate for a very reasonable cost-per-action (CPA). Because the dynamic ad placement inserts ads where users are most likely to be receptive, much like a SERP, the experience is familiar and smooth for consumers and effective and valuable for advertisers and publishers.