Swoop is a search advertising provider that brings search spend to publishers, a new selection of biddable search terms to advertisers, and a new, more pleasant reading experience to the millions of Internet users who have become ad-blind due to the constant exposure to more and more annoying and invasive advertisements. By finding search queries within publications, Swoop can provide advertisements that are targeted as accurately as those on search engine results pages (SERPs). Combined with the ability to create ad slots at will within content, this allows providing ads that convert at an extremely high rate for a very reasonable cost-per-action (CPA). Because the dynamic ad placement inserts ads where users are most likely to be receptive, much like a SERP, the experience is familiar and smooth for consumers and effective and valuable for advertisers and publishers.
|Employees (est.) (Dec 2019)||38||(-2%)|
Swoop has 311 Twitter Followers. The number of followers has decreased 0.2% month over month and decreased 0.6% quarter over quarter
When was Swoop founded?
Swoop was founded in 2011.
Who are Swoop key executives?
Swoop's key executives are Ron Elwell and Sim Simeonov.
How many employees does Swoop have?
Swoop has 38 employees.
Who are Swoop competitors?
Competitors of Swoop include SEMrush, Sensor Tower and Touch Local.
Where is Swoop headquarters?
Swoop headquarters is located at 125 Cambridgepark Dr, Cambridge.
Where are Swoop offices?
Swoop has an office in Cambridge.
How many offices does Swoop have?
Swoop has 1 office.
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