Swirl is a marketing technology company that is powering the next generation of mobile advertising. We’re reinventing shopper marketing by bringing mobile advertising to the place where more than 90% of all retail sales take place – in the store. Digital content delivered automatically to consumers’ smartphones when and where they shop. Now that’s smart. Swirl offers leading retailers, brand advertisers, and publishers the industry’s most advanced platform for proximity-based indoor mobile marketing. By leveraging the power of Bluetooth Smart® (Bluetooth Low Energy) beacons, retailers and brands are able to digitally engage with and influence in-store shoppers at the precise time and place they are making purchase decisions. Swirl Ad Exchange is the world’s first programmatic private ad exchange for beacon-powered mobile advertising, allowing brands to deliver highly targeted messages and offers directly to shoppers wherever their products are sold. Swirl’s patented technology is used by leading retailers including Lord & Taylor, Hudson’s Bay, Urban Outfitters, Alex and Ani, Timberland, Kenneth Cole and many more. The company is led by an accomplished team of media and technology executives and backed by top-tier investors including Twitter Ventures, Hearst Ventures, SoftBank Capital, Longworth Venture Partners and General Catalyst Partners.
Type
Private
HQ
Boston, US
Founded
2011
Employees
32 (est)+4%

Key People at Swirl

Orin Morris

Orin Morris

VP Engineering
Tom Middleton

Tom Middleton

CTO
John Matra

John Matra

VP Strategic Accounts
Gretchen Fleming

Gretchen Fleming

COO & CFO
Todd Boes

Todd Boes

VP Product
Rob Murphy

Rob Murphy

VP Marketing

Swirl Locations

Boston, US

Swirl Metrics

Swirl Summary

Founding Date

2011

Total Funding

$32 M

Latest funding size

$18 M

Time since last funding

over 1 year

Investors

Swirl Online Presence

Swirl News

Swirl Company Life

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