Swirl is a mobile advertising technology company. The Company offers retailers, brand advertisers, and publishers the advanced platform for proximity-based indoor mobile marketing. By leveraging the power of Bluetooth Smart (Bluetooth Low Energy) beacons, retailers and brands are able to digitally engage with and influence in-store shoppers at the precise time and place they are making purchase decisions. Swirl Ad Exchange is the programmatic private ad exchange for beacon-powered mobile advertising, allowing brands to deliver targeted messages and offers directly to shoppers wherever their products are sold. 

Company Growth (employees)
Boston, US
Size (employees)
31 (est)
Swirl was founded in 2011 and is headquartered in Boston, US

Key People at Swirl

Hilmi Ozguc

Hilmi Ozguc

Founder & CEO
Tom Middleton

Tom Middleton

Gretchen Fleming

Gretchen Fleming

Orin Morris

Orin Morris

VP Engineering
Rob Murphy

Rob Murphy

VP Marketing
Todd Boes

Todd Boes

VP Product

Swirl Office Locations

Swirl has an office in Boston
Boston, US (HQ)
40 Broad St

Swirl Data and Metrics

Summary Metrics

Founding Date


Total Funding

$32 m

Latest funding size

$18 m

Time since last funding

over 2 years


Swirl's latest funding round in April 2015 was reported to be $18 m. In total, Swirl has raised $32 m

Traffic Overview of Swirl

Swirl Online and Social Media Presence

Swirl News and Updates

Swirling Bacteria Illuminate the Strange Physics of Swarms

The new experiments suggest that simple models can explain the behavior of thousands of interacting organisms. The post Swirling Bacteria Illuminate the Strange Physics of Swarms appeared first on WIRED.

Trump teases NSC pick in 'Apprentice'-like fashion as reports of chaos swirl

President Donald Trump on Friday was still searching for a new leader for the National Security Council — and in true reality-show fashion, he's letting his Twitter followers in on the action. "General Keith Kellogg, who I have known for a long time, is very much in play for…

‘It Is Unacceptable’: Ethics Doubts Swirl as Trump Club Doubles Fee

An official at Mar-a-Lago said a fee change had been planned before the election, but he acknowledged that the club had seen a wave of interest since Mr. Trump won.

News Analysis: In a Swirl of ‘Untruths’ and ‘Falsehoods,’ Calling a Lie a Lie

President Trump’s repeated baseless assertion about widespread voter fraud has challenged the news media to find the precise words to describe it.

Watch Air Swirl Around a Quadcopter Drone’s Rotors

Science proves drones don't have to be so damn loud. The post Watch Air Swirl Around a Quadcopter Drone's Rotors appeared first on WIRED.
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Swirl Company Life and Culture

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