Swirl is a marketing technology company that is powering the next generation of mobile advertising. We’re reinventing shopper marketing by bringing mobile advertising to the place where more than 90% of all retail sales take place – in the store. Digital content delivered automatically to consumers’ smartphones when and where they shop. Now that’s smart. Swirl offers leading retailers, brand advertisers, and publishers the industry’s most advanced platform for proximity-based indoor mobile marketing. By leveraging the power of Bluetooth Smart® (Bluetooth Low Energy) beacons, retailers and brands are able to digitally engage with and influence in-store shoppers at the precise time and place they are making purchase decisions. Swirl Ad Exchange is the world’s first programmatic private ad exchange for beacon-powered mobile advertising, allowing brands to deliver highly targeted messages and offers directly to shoppers wherever their products are sold. Swirl’s patented technology is used by leading retailers including Lord & Taylor, Hudson’s Bay, Urban Outfitters, Alex and Ani, Timberland, Kenneth Cole and many more. The company is led by an accomplished team of media and technology executives and backed by top-tier investors including Twitter Ventures, Hearst Ventures, SoftBank Capital, Longworth Venture Partners and General Catalyst Partners.
Company Growth (employees)
Boston, US
Size (employees)
32 (est)-3%
Swirl was founded in 2011 and is headquartered in Boston, US

Key People at Swirl

Tom Middleton

Tom Middleton

Gretchen Fleming

Gretchen Fleming

Orin Morris

Orin Morris

VP Engineering
Rob Murphy

Rob Murphy

VP Marketing
Todd Boes

Todd Boes

VP Product

Swirl Office Locations

Swirl has an office in Boston
Boston, US (HQ)
40 Broad St

Swirl Metrics

Summary Metrics

Founding Date


Total Funding

$32 m

Latest funding size

$18 m

Time since last funding

about 2 years


Swirl's latest funding round in April 2015 was reported to be $18 m. In total, Swirl has raised $32 m

Swirl Online Presence

Swirl News

Swirl Company Life

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