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SWELL emerged as the first pure-play online action sports retailer in the world in 1999 and today we continue our #FIRSTINSURF tradition as part of the global SurfStitch Group (world leaders in action sports content and online retail). As the top online beach lifestyle destination, we look to influence and set the trends by partnering with brands and athletes that bring our customer innovative products, exclusive assortment, relevant content, and exceptional service. From bringing the very best from established brands to hand selecting styles from emerging lifestyle brands, we are carefully curating a selection of apparel, hard goods, footwear, wetsuits, boards and more - all updated daily and delivered through salty and relevant content, stories, images and videos that entertain, educate and engage our customers. We may be based out of Irvine, CA but as an online retailer there are no limitations to where we can go and grow! And we are so much more than just our site. We are part of an industry leading action sports and youth culture content network under the SurfStitch Group. SurfStitch Group’s websites include the e-commerce destinations SWELL.com, SurfStitch.com and Surfdome.com as well as the surf forecasting website Magicseaweed.com, and media businesses Stab and Garage Entertainment and Production. And you’ve probably more than just heard of SurfStitch Group’s vertical brand of hard goods FCS, Gorilla, Hydro and Softech! The SurfStitch Group has operations in the UK, Australia, France, Japan and the US and employs over 500 people globally. In 2014, the SurfStitch Group listed on the Australian Stock Exchange trading under SRF. Here at SWELL, we're about shred sticks and styles that rip. Mashable lefts, and kits that are right. Dominating the line-up, but most importantly, killing it when it comes to surf and beach lifestyle.
HQNew York, US
Employee Ratings2.8

Latest Updates

Employees (est.) (Oct 2020)56
Cybersecurity ratingBMore

Key People/Management at SWELL

Sarah Kauss

Sarah Kauss

Founder & CEO

SWELL Office Locations

SWELL has an office in New York
New York, US (HQ)
90 5th Ave 8th Floor
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SWELL Financials and Metrics

Summary Metrics

Founding Date


SWELL total Funding

$15 m

SWELL latest funding size

$15 m

Time since last funding

20 years ago

SWELL investors

SWELL's latest funding round in May 2000 was reported to be $15 m. In total, SWELL has raised $15 m
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SWELL Cybersecurity Score

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SWELL Online and Social Media Presence

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SWELL News and Updates

20 Quotes That Explain Why JFK Was a Great Leader

John F. Kennedy would have been 100 this week. Those who knew him best share what made him great.


People with Purpose: S’well Shares Stories from #ForTheFrontlines

Since S’well launched For The Frontlines in early April, we’ve received an overwhelming outpouring of support for the healthcare heroes that have been vital to keeping us safe during these uncertain times. What we’ve learned from nearly 500 emails and conversations is that healthcare providers have …

Founder Sarah Kauss Shares the S’well Story on NPR’s How I Built This

Recently, our Founder Sarah Kauss was interviewed by Guy Raz on NPR’s How I Built This – a podcast dedicated to sharing the stories of inspirational entrepreneurs and the movements they create. In this candid interview, Sarah takes us on a compelling journey from her humble beginnings in Florida wit…

Earth Day 2020: The State of Sustainable Living

We’re living in extraordinary times at the moment. The COVID-19 pandemic that is sweeping the world has caused devastation and disrupted our daily lives immeasurably, we’re all adjusting to this new world order including Mother Nature. In a matter of months, the world has been transformed. Travel re…

Bring the Outdoors In: Virtual Meeting Backgrounds

This Earth Day, we’re bringing the outdoors in with virtual meeting backgrounds. Explore the wonders of our planet with backdrops from award winning BBC Earth photography or take a virtual vacation with landscapes from some of our favorite bottle prints. Simply drag and drop or save the below images…

S’well Becomes a Certified B Corp, Reaffirming its Commitment to Responsible Business

With the pandemic at the center of our every thought and action, we are reminded of the global world in which we live and the role we all play in supporting its well-being. S’well has been doing its part since we launched in 2010, helping displace more than 4 billion single-use plastic bottles to da…

Coronavirus Questions: Reusables Can be the Solution

At S’well, we are proud that our products can help reduce the use of single-use plastic around the globe. While the pandemic is at the center of our every thought and action right now, many scientists and experts still claim that climate change is a far greater threat.  With that in mind, we want to…
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SWELL Frequently Asked Questions

  • When was SWELL founded?

    SWELL was founded in 1999.

  • Who are SWELL key executives?

    SWELL's key executives are Sarah Kauss.

  • How many employees does SWELL have?

    SWELL has 56 employees.

  • Who are SWELL competitors?

    Competitors of SWELL include Hydro Flask, Sheikh Shoes and Pakems.

  • Where is SWELL headquarters?

    SWELL headquarters is located at 90 5th Ave 8th Floor, New York.

  • Where are SWELL offices?

    SWELL has an office in New York.

  • How many offices does SWELL have?

    SWELL has 1 office.