OverviewSuggest Edit

SWELL emerged as the first pure-play online action sports retailer in the world in 1999 and today we continue our #FIRSTINSURF tradition as part of the global SurfStitch Group (world leaders in action sports content and online retail). As the top online beach lifestyle destination, we look to influence and set the trends by partnering with brands and athletes that bring our customer innovative products, exclusive assortment, relevant content, and exceptional service. From bringing the very best from established brands to hand selecting styles from emerging lifestyle brands, we are carefully curating a selection of apparel, hard goods, footwear, wetsuits, boards and more - all updated daily and delivered through salty and relevant content, stories, images and videos that entertain, educate and engage our customers. We may be based out of Irvine, CA but as an online retailer there are no limitations to where we can go and grow! And we are so much more than just our site. We are part of an industry leading action sports and youth culture content network under the SurfStitch Group. SurfStitch Group’s websites include the e-commerce destinations SWELL.com, SurfStitch.com and Surfdome.com as well as the surf forecasting website Magicseaweed.com, and media businesses Stab and Garage Entertainment and Production. And you’ve probably more than just heard of SurfStitch Group’s vertical brand of hard goods FCS, Gorilla, Hydro and Softech! The SurfStitch Group has operations in the UK, Australia, France, Japan and the US and employs over 500 people globally. In 2014, the SurfStitch Group listed on the Australian Stock Exchange trading under SRF. Here at SWELL, we're about shred sticks and styles that rip. Mashable lefts, and kits that are right. Dominating the line-up, but most importantly, killing it when it comes to surf and beach lifestyle.
HQNew York, NY, US
Employee Ratings3.1

Latest Updates

Employees (est.) (Feb 2021)56
Cybersecurity ratingCMore

Key People/Management at SWELL

Sarah Kauss

Sarah Kauss

Founder and Executive Chairwoman

SWELL Office Locations

SWELL has offices in New York and Madison
New York, NY, US (HQ)
228 Park Ave S
Madison, IL, US
1750 Wayne Lanter Ave
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SWELL Financials and Metrics

Summary Metrics

Founding Date


SWELL total Funding

$15 m

SWELL latest funding size

$15 m

Time since last funding

21 years ago

SWELL investors

SWELL's latest funding round in May 2000 was reported to be $15 m. In total, SWELL has raised $15 m
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SWELL Cybersecurity Score

Cybersecurity ratingPremium dataset



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SWELL Online and Social Media Presence

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SWELL News and Updates

20 Quotes That Explain Why JFK Was a Great Leader

John F. Kennedy would have been 100 this week. Those who knew him best share what made him great.


Mindful Moments + Cocktails with S’well

  We love the holidays here at S’well! It’s a season of giving and spending time with the ones you love. It’s a good time to recharge, reevaluate, and count your blessings. There’s no doubt that things look a little different this year. As we work through changed plans and holiday shopping needs, we…

Cool Stocking Stuffer Ideas

Sometimes the best part of holiday shopping is finding those little, unexpected treasures that will add extra delight to your gift giving. These can be the best, but also the hardest gifts to discover.  That’s why we’ve pulled together a list of our best stocking stuffers to make gifting alone or to…

Holiday Road Trip Essentials: What to Pack & How to Plan

Travel is sure to look different this holiday season as those of us who live far from family and friends look for the safest way possible to get home for the holidays during Covid. For many of us, this means forgoing potentially crowded airports and airplanes for the comfort of our car and the open …

Sustainable Gift Ideas

From Mom and Dad to friends and colleagues, you probably have a lot of ground to cover and personalities to consider for your holiday gift giving this season. Enter S’well to the rescue.  We like to say we have something special for everyone. From the style seekers to performance junkies to earth lo…

Best Post-Workout Drink Ideas

Exercise is a key part of a daily health regimen. The minimum recommended activity is at least 30 minutes a day, although most classes and circuit workouts last at least an hour. Regardless of how long your workout is, it’s important to stay hydrated before, during, and after you exercise to ensure …

Healthy Snacks for Work

What’s a work day without the requisite snacks? When hunger strikes, it becomes all too easy to mindlessly start noshing on whatever’s available, which is why it’s important to make sure there are plenty of healthy options ready to go.  We’re providing a few of our must-have healthy snacks for work …
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SWELL Frequently Asked Questions

  • When was SWELL founded?

    SWELL was founded in 1999.

  • Who are SWELL key executives?

    SWELL's key executives are Sarah Kauss.

  • How many employees does SWELL have?

    SWELL has 56 employees.

  • Who are SWELL competitors?

    Competitors of SWELL include Hydro Flask, Sheikh Shoes and DICK’S Sporting Goods.

  • Where is SWELL headquarters?

    SWELL headquarters is located at 228 Park Ave S, New York.

  • Where are SWELL offices?

    SWELL has offices in New York and Madison.

  • How many offices does SWELL have?

    SWELL has 2 offices.