SWELL emerged as the first pure-play online action sports retailer in the world in 1999 and today we continue our #FIRSTINSURF tradition as part of the global SurfStitch Group (world leaders in action sports content and online retail). As the top online beach lifestyle destination, we look to influence and set the trends by partnering with brands and athletes that bring our customer innovative products, exclusive assortment, relevant content, and exceptional service. From bringing the very best from established brands to hand selecting styles from emerging lifestyle brands, we are carefully curating a selection of apparel, hard goods, footwear, wetsuits, boards and more - all updated daily and delivered through salty and relevant content, stories, images and videos that entertain, educate and engage our customers. We may be based out of Irvine, CA but as an online retailer there are no limitations to where we can go and grow! And we are so much more than just our site. We are part of an industry leading action sports and youth culture content network under the SurfStitch Group. SurfStitch Group’s websites include the e-commerce destinations SWELL.com, SurfStitch.com and Surfdome.com as well as the surf forecasting website Magicseaweed.com, and media businesses Stab and Garage Entertainment and Production. And you’ve probably more than just heard of SurfStitch Group’s vertical brand of hard goods FCS, Gorilla, Hydro and Softech! The SurfStitch Group has operations in the UK, Australia, France, Japan and the US and employs over 500 people globally. In 2014, the SurfStitch Group listed on the Australian Stock Exchange trading under SRF. Here at SWELL, we're about shred sticks and styles that rip. Mashable lefts, and kits that are right. Dominating the line-up, but most importantly, killing it when it comes to surf and beach lifestyle.
Company Growth (employees)
Irvine, US
Size (employees)
82 (est)-2%
SWELL was founded in 1999 and is headquartered in Irvine, US

SWELL Office Locations

SWELL has an office in Irvine
Irvine, US (HQ)
101 121 Waterworks Way

SWELL Data and Metrics

Summary Metrics

Founding Date


Total Funding

$15 m

Latest funding size

$15 m

Time since last funding

over 17 years


SWELL's latest funding round in May 2000 was reported to be $15 m. In total, SWELL has raised $15 m

Traffic Overview of SWELL

SWELL Online and Social Media Presence

SWELL News and Updates

Bitcoin's bubble swells with a new record high

Business Insider CEO Henry Blodget breaks down bitcoin's surge to another record high this week, which has spurred more questions around how high it can go. The cryptocurrency has doubled in August alone, further fueling the argument that it's a speculative bubble. If you ch…

Invesco Sources new way to swell ETF funds under management

Asset manager Invesco has snapped up one of Europe's largest exchanged-traded fund providers a deal that to bolster its increasingly popular ETF offering. London-based Source manages $18bn (£14.0bn) of assets directly and a further $7bn on behalf of other managers across a wide range of investmen…

5 bots to try this week: Ebay Shopbot, Oppov, Fredboat, Catbot, and Swelly

Here are the five most popular bots this past week, as they appear on Botlist. Give them a try and let us know what you think. Ebay Shopbot Ebay’s Shopbot is able to learn the style and flavor of its user. Shopbot can locate items by visual search, text search, or Shopbot can bring users on […]

Crude oil is plunging as US inventories swell to a record

West Texas Intermediate crude oil trades down 5.2% at $50.36 per barrel as of 2:21 p.m. ET after the latest inventory data from the Department of Energy showed supplies rose by 8.21 million barrels to 528.4 million barrels. That's the highest since record keeping began in 19…

5 bots to try this week: Anony, Forksy, Guggy, Chuck Norris, Swelly

Fun facts, ahem jokes, about Chuck Norris: Chuck Norris’ favorite seafood restaurant always serves him armadillo on the half shell. Chuck Norris can leave a message before the beep. Chuck Norris once found a hummingbird egg in his backyard. He quickly lodged it between his ass cheeks for incubation …

5 bots to try this week: Swelly, Chatform.ai, CNN, Flappy Bird, and Nightbot

The Flappy Bird game was massively popular and maybe even, in the words of its creator, “addictive.” It was also so 2014. Now in 2017, the cute little bird is back. The game is available as a bot on Facebook Messenger and it makes its debut on 5 bots to try this week. How far can you […]
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SWELL Company Life and Culture

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