OverviewSuggest Edit

SWELL emerged as the first pure-play online action sports retailer in the world in 1999 and today we continue our #FIRSTINSURF tradition as part of the global SurfStitch Group (world leaders in action sports content and online retail). As the top online beach lifestyle destination, we look to influence and set the trends by partnering with brands and athletes that bring our customer innovative products, exclusive assortment, relevant content, and exceptional service. From bringing the very best from established brands to hand selecting styles from emerging lifestyle brands, we are carefully curating a selection of apparel, hard goods, footwear, wetsuits, boards and more - all updated daily and delivered through salty and relevant content, stories, images and videos that entertain, educate and engage our customers. We may be based out of Irvine, CA but as an online retailer there are no limitations to where we can go and grow! And we are so much more than just our site. We are part of an industry leading action sports and youth culture content network under the SurfStitch Group. SurfStitch Group’s websites include the e-commerce destinations SWELL.com, SurfStitch.com and Surfdome.com as well as the surf forecasting website Magicseaweed.com, and media businesses Stab and Garage Entertainment and Production. And you’ve probably more than just heard of SurfStitch Group’s vertical brand of hard goods FCS, Gorilla, Hydro and Softech! The SurfStitch Group has operations in the UK, Australia, France, Japan and the US and employs over 500 people globally. In 2014, the SurfStitch Group listed on the Australian Stock Exchange trading under SRF. Here at SWELL, we're about shred sticks and styles that rip. Mashable lefts, and kits that are right. Dominating the line-up, but most importantly, killing it when it comes to surf and beach lifestyle.
HQNew York, NY, US
Employee Ratings3.3

Latest Updates

Employees (est.) (Jun 2021)55
Cybersecurity ratingCMore

Key People/Management at SWELL

Sarah Kauss

Sarah Kauss

Founder and Executive Chairwoman

SWELL Office Locations

SWELL has offices in New York and Madison
New York, NY, US (HQ)
228 Park Ave S
Madison, IL, US
1750 Wayne Lanter Ave
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SWELL Financials and Metrics

Summary Metrics

Founding Date


SWELL total Funding

$15 m

SWELL latest funding size

$15 m

Time since last funding

21 years ago

SWELL investors

SWELL's latest funding round in May 2000 was reported to be $15 m. In total, SWELL has raised $15 m
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SWELL Cybersecurity Score

Cybersecurity ratingPremium dataset



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SWELL Online and Social Media Presence

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SWELL News and Updates

20 Quotes That Explain Why JFK Was a Great Leader

John F. Kennedy would have been 100 this week. Those who knew him best share what made him great.


World Oceans Day: Swell x Lonely Whale

This World Oceans Day, we’re pleased to be partnering once again with our friends at Lonely Whale to encourage everyone to #ReduceTheUse of single-use plastic to support clean waters and healthy marine life. On June 8th, 20% of every purchase online will be donated to support Lonely Whale’s efforts.…

Curious by Nature: More Students in Action

Creator of Curious by Nature, Alicia Carter is a visual journalist whose work — featured in outlets like National Geographic and The Atlantic — focuses on the intersection of environmental issues and cultural resilience. While earning her MA in Media and Journalism from the University of North Carol…

S’well Presents: Curious by Nature

This Earth Week, there are still so many groups impacted by the pandemic, including our students and teachers. Schools across the country (and around the world) have adjusted to hybrid schedules and taken actions like shutting down water fountains to help prevent the spread of COVID-19. Students fro…

The Happiest Hour with Sarah Kauss

We couldn't think of a better day than International Women's Day to launch a new content series -- The Happiest Hour -- that celebrates the bold moves, big thinking and resilience of amazing women. Inspired by our very own phenomenal woman, S'well Founder Sarah Kauss, we'll share intimate conversati…

Mindful Moments + Cocktails with S’well

  We love the holidays here at S’well! It’s a season of giving and spending time with the ones you love. It’s a good time to recharge, reevaluate, and count your blessings. There’s no doubt that things look a little different this year. As we work through changed plans and holiday shopping needs, we…

Cool Stocking Stuffer Ideas

Sometimes the best part of holiday shopping is finding those little, unexpected treasures that will add extra delight to your gift giving. These can be the best, but also the hardest gifts to discover.  That’s why we’ve pulled together a list of our best stocking stuffers to make gifting alone or to…
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SWELL Frequently Asked Questions

  • When was SWELL founded?

    SWELL was founded in 1999.

  • Who are SWELL key executives?

    SWELL's key executives are Sarah Kauss.

  • How many employees does SWELL have?

    SWELL has 55 employees.

  • Who are SWELL competitors?

    Competitors of SWELL include Hydro Flask, Kuiu and DICK’S Sporting Goods.

  • Where is SWELL headquarters?

    SWELL headquarters is located at 228 Park Ave S, New York.

  • Where are SWELL offices?

    SWELL has offices in New York and Madison.

  • How many offices does SWELL have?

    SWELL has 2 offices.