With a pioneering spirit and proven innovation, Supponor is the leader in the emerging field of augmented reality digital replacement for real-time broadcast and streaming of in-venue advertising.
The Company's advanced technology delivers the most powerful and impactful brand activation in broadcast sport. Supponor solutions are being deployed for a broad range of Tier 1 sports – most notably football, but also hockey, basketball, motor racing and American football.
It uses the virtualized and targeted augmented reality messaging platform to maximize the value of TV-visible in-venue branding. This unlocks new creative opportunities that enable advertisers and sponsors to connect with local audiences through the power of global sport – and achieve stand-out brand differentiation.
As a pure-play technology provider, Supponor combines powerful augmented reality overlays with traditional broadcast solutions to dramatically enhance the value of media and marketing rights for mass-audience sporting events for sports rights holders and their sponsor and broadcast partners.

Company Growth (employees)
London, GB
Size (employees)
38 (est)
Supponor was founded in 2001 and is headquartered in London, GB

Supponor Office Locations

Supponor has an office in London
London, GB (HQ)
8 Victoria Industrial Estate Victoria Rd

Supponor Data and Metrics

Summary Metrics

Founding Date


Total Funding

$36.4 m

Latest funding size

$10.2 m

Time since last funding

over 1 year


Supponor's latest funding round in April 2016 was reported to be $10.2 m. In total, Supponor has raised $36.4 m

Supponor Financial Metrics

Supponor's revenue was reported to be £1.1 m in FY, 2013

Revenue (FY, 2013)

1.1 m

Gross profit (FY, 2013)

(1.3 m)

Gross profit margin (FY, 2013), %


Net income (FY, 2013)

3.6 m

Cash (31-Dec-2013)

220.4 k
GBPFY, 2013


1.1 m

Cost of goods sold

2.4 m

Gross profit

(1.3 m)

Gross profit Margin, %


Pre tax profit

3.6 m

Net Income

3.6 m
GBPFY, 2013


220.4 k

Accounts Receivable

461.2 k

Current Assets

1.1 m


1.8 m

Total Assets

2.9 m

Accounts Payable

728.9 k

Current Liabilities

3 m

Total Liabilities

3 m

Retained Earnings

3.6 m

Total Equity

(168.1 k)

Financial Leverage

-17 x
Y, 2013

Financial Leverage

-17 x

Traffic Overview of Supponor

Supponor Online and Social Media Presence

Supponor Company Life and Culture

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