OverviewSuggest Edit

With a pioneering spirit and proven innovation, Supponor is the leader in the emerging field of augmented reality digital replacement for real-time broadcast and streaming of in-venue advertising.
The Company's advanced technology delivers the most powerful and impactful brand activation in broadcast sport. Supponor solutions are being deployed for a broad range of Tier 1 sports – most notably football, but also hockey, basketball, motor racing and American football.
It uses the virtualized and targeted augmented reality messaging platform to maximize the value of TV-visible in-venue branding. This unlocks new creative opportunities that enable advertisers and sponsors to connect with local audiences through the power of global sport – and achieve stand-out brand differentiation.
As a pure-play technology provider, Supponor combines powerful augmented reality overlays with traditional broadcast solutions to dramatically enhance the value of media and marketing rights for mass-audience sporting events for sports rights holders and their sponsor and broadcast partners.

TypePrivate
Founded2001
HQLondon, GB
Websitesupponor.com

Latest Updates

Employees (est.) (Nov 2019)37
Revenue (FY, 2013)£1.1 M(+581%)

Key People/Management at Supponor

Martin Broughton

Martin Broughton

Chairman
Andrew Crean

Andrew Crean

CFO
Jay Gambrell

Jay Gambrell

CEO
Ross Hair

Ross Hair

Managing Director
Guy Hollis

Guy Hollis

Operations Director
Niko Nevatie

Niko Nevatie

Vp Research
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Supponor Office Locations

Supponor has an office in London
London, GB (HQ)
3125, 12 Hammersmith Grove, Hammersmith
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Supponor Financials and Metrics

Summary Metrics

Founding Date

2001

Supponor total Funding

$36.4 m

Supponor latest funding size

$10.19 m

Time since last funding

4 years ago

Supponor investors

Supponor's latest funding round in April 2016 was reported to be $10.2 m. In total, Supponor has raised $36.4 m
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Supponor Revenue

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Supponor's revenue was reported to be £1.13 m in FY, 2013
GBP

Revenue (FY, 2013)

1.1m

Gross profit (FY, 2013)

(1.3m)

Gross profit margin (FY, 2013), %

(115%)

Net income (FY, 2013)

3.6m

EBITDA (FY, 2013)

(4.6m)

EBIT (FY, 2013)

(5.1m)

Cash (30-Jun-2018)

11.4k
GBPFY, 2011FY, 2012FY, 2013

Revenue

45.3k166.4k1.1m

Cost of goods sold

292.5k336.8k2.4m

Gross profit

(247.1k)(170.5k)(1.3m)

Gross profit Margin, %

(545%)(102%)(115%)
GBPFY, 2011FY, 2012FY, 2013FY, 2015FY, 2016FY, 2017FY, 2018

Cash

38.2k3.6m220.4k233.3k43.5k59.2k11.4k

Accounts Receivable

32.8k96.0k461.2k963.6k160.4k26.0k34.0k

Inventories

37.4k109.0k151.4k54.1k33.8k33.8k33.8k

Current Assets

230.1k4.0m1.1m1.3m463.1k258.3k111.5k
GBPFY, 2011FY, 2012FY, 2013

Net Income

(1.0m)(2.8m)3.6m
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Supponor Online and Social Media Presence

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Supponor Blogs

Supponor and FC Barcelona strike deal to provide Virtual Advertising during LaLiga home games

Leading virtual advertising specialist to deploy its award-winning technical solution at Camp Nou, creating new global advertising opportunities in live sport London, 21 October 2019 – Supponor, the global leader in virtual advertising technology within live tier 1 sports, is delighted to announce t…

Supponor Wins Vodafone’s 5G DIG Start-up Battle at Unbound London

Supponor is delighted to have been part of Vodafone’s 5G DIG at Unbound London, the UK’s largest and most exciting innovation festival, and honoured to have been awarded the overall winner of Vodafone’s 5G Start-up Battle. Supponor’s Managing Director, Ross Hair, took to the stage to deliver a three…

Sports tech in focus: Supponor

June 2019 Source: BDO plugd:in Ross Hair is the Managing Director of Supponor, a company that transforms real-world advertising space visible at live sports events into highly targeted, virtual brand messages. Using virtual reality technology, Supponor is able to hyper-localise sports advertising fo…

Supponor welcomes Sir Martin Broughton as Chairman

Appointment comes as €4.5m in new investment supports Supponor’s growing position as the leader in virtual advertising Supponor, the global leader in sports virtual advertising technology, is delighted to welcome Sir Martin Broughton as its new chairman, replacing Matthew Wheeler who is stepping dow…

How ‘Virtual’ Advertising Is Helping Brands Reach International Soccer Fans

August 24, 2018  From Forbes  – by Robert Kidd   Virtual advertising technology delivers targeting pitchside advertising to international fans. Photo: ADI.ADI US soccer fans watching televised action from Germany’s Bundesliga this season will see something different on screen from their German count…

VIRTUAL ADVERTISING FIRST FOR GERMAN SUPERCUP

Virtual replacement perimeter LED advertising used in German Supercup for the first time ADI’s Virtual Hybrid digiBOARD LED system integrates Supponor’s Augmented Reality (AR) technology, making it possible to digitally replace perimeter content seen by fans watching in different countries 4 modifie…
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Supponor Frequently Asked Questions

  • When was Supponor founded?

    Supponor was founded in 2001.

  • Who are Supponor key executives?

    Supponor's key executives are Martin Broughton, Andrew Crean and Jay Gambrell.

  • How many employees does Supponor have?

    Supponor has 37 employees.

  • What is Supponor revenue?

    Latest Supponor annual revenue is £1.1 m.

  • What is Supponor revenue per employee?

    Latest Supponor revenue per employee is £30.6 k.

  • Who are Supponor competitors?

    Competitors of Supponor include Reelgood, ODK Media and EVS Broadcast Equipment.

  • Where is Supponor headquarters?

    Supponor headquarters is located at 3125, 12 Hammersmith Grove, Hammersmith, London.

  • Where are Supponor offices?

    Supponor has an office in London.

  • How many offices does Supponor have?

    Supponor has 1 office.