Supponor is an innovative sports media and technology company whose DBRLive technology is revolutionising perimeter advertising in sports. We replace traditional perimeter advertising in sports broadcasts with virtual, digital content. Fans across the world watching a live sporting event see live TV feeds identical in every way – but with pitch-side advertisements relevant to them. Major sports such as football, basketball and F1 generate hundreds of millions of dollars through the sale of advertising boards at their events. But their opportunities to grow revenue are restricted to the physical space they have available on the boards. DBRLive solves this problem by replacing the in-stadium perimeter boards with virtual advertising, modified for different broadcast feeds and, therefore, targeted at specific audience groups. More about DBRLive can be found here: Supponor is changing the face of sports marketing forever. With our new approach, sports rights holders like Leagues and Clubs can now offer more tailored, sophisticated sponsorship packages to their commercial partners. Sponsors and advertisers can now target specific audiences across the globe with tailored messaging, for example in local languages or with specific regional product messages. We work week in, week out at the most watched live sporting events across the globe, with the likes of Barcelona and Real Madrid football teams. As our business grows we are moving into new sports and new territories all the time. We are a young, dynamic company headquartered in London, with a cutting edge Research and Development team based in Helsinki, and operations teams continually on the road, working at live sporting events across the globe.
London, GB
34 (est)

Supponor Locations

London, GB
Espoo, FI
Espoo, FI

Supponor Metrics

Supponor Summary

Total Funding

$35 M

Latest funding size

$26.2 M

Time since last funding

over 4 years


Supponor Company Life