Supponor

With a pioneering spirit and proven innovation, Supponor is the leader in the emerging field of augmented reality digital replacement for real-time broadcast and streaming of in-venue advertising.
The Company's advanced technology delivers the most powerful and impactful brand activation in broadcast sport. Supponor solutions are being deployed for a broad range of Tier 1 sports – most notably football, but also hockey, basketball, motor racing and American football.
It uses the virtualized and targeted augmented reality messaging platform to maximize the value of TV-visible in-venue branding. This unlocks new creative opportunities that enable advertisers and sponsors to connect with local audiences through the power of global sport – and achieve stand-out brand differentiation.
As a pure-play technology provider, Supponor combines powerful augmented reality overlays with traditional broadcast solutions to dramatically enhance the value of media and marketing rights for mass-audience sporting events for sports rights holders and their sponsor and broadcast partners.

Company Growth (employees)
Type
Private
HQ
London, GB
Founded
2001
Size (employees)
37 (est)
Supponor was founded in 2001 and is headquartered in London, GB

Supponor Office Locations

Supponor has an office in London
London, GB (HQ)
8 Victoria Industrial Estate Victoria Rd

Supponor Financials and Metrics

Summary Metrics

Founding Date

2001

Total Funding

$36.4 m

Latest funding size

$10.2 m

Time since last funding

over 1 year

Investors

Supponor's latest funding round in April 2016 was reported to be $10.2 m. In total, Supponor has raised $36.4 m

Supponor Financials

Supponor's revenue was reported to be £1.1 m in FY, 2013 which is a 581% increase from the previous period.
GBP

Revenue (FY, 2013)

1.1 m

Gross profit (FY, 2013)

(1.3 m)

Gross profit margin (FY, 2013), %

(115%)

Net income (FY, 2013)

3.6 m

EBITDA (FY, 2013)

(4.6 m)

EBIT (FY, 2013)

(5.1 m)

Cash (30-Jun-2016)

43.5 k
GBPFY, 2011FY, 2012FY, 2013

Revenue

45.3 k166.4 k1.1 m

Cost of goods sold

292.5 k336.8 k2.4 m

Gross profit

(247.1 k)(170.5 k)(1.3 m)

Gross profit Margin, %

(545%)(102%)(115%)
GBPFY, 2011FY, 2012FY, 2013FY, 2015FY, 2016

Cash

38.2 k3.6 m220.4 k233.3 k43.5 k

Accounts Receivable

32.8 k96 k461.2 k1 m160.4 k

Inventories

37.4 k109 k151.4 k54.1 k33.8 k

Current Assets

230.1 k4 m1.1 m1.3 m463.1 k
    GBPFY, 2011FY, 2012FY, 2013

    Net Income

    (1 m)(2.8 m)3.6 m
      Y, 2016

      Financial Leverage

      -0.1 x
      Show all financial metrics

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