With a pioneering spirit and proven innovation, Supponor is the leader in the emerging field of augmented reality digital replacement for real-time broadcast and streaming of in-venue advertising.
The Company's advanced technology delivers the most powerful and impactful brand activation in broadcast sport. Supponor solutions are being deployed for a broad range of Tier 1 sports – most notably football, but also hockey, basketball, motor racing and American football.
It uses the virtualized and targeted augmented reality messaging platform to maximize the value of TV-visible in-venue branding. This unlocks new creative opportunities that enable advertisers and sponsors to connect with local audiences through the power of global sport – and achieve stand-out brand differentiation.
As a pure-play technology provider, Supponor combines powerful augmented reality overlays with traditional broadcast solutions to dramatically enhance the value of media and marketing rights for mass-audience sporting events for sports rights holders and their sponsor and broadcast partners.

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London, GB
Size (employees)
34 (est)
Supponor was founded in 2001 and is headquartered in London, GB
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Key People/Management at Supponor

Jay Gambrell

Jay Gambrell

Andrew Crean

Andrew Crean

Vesa Suontama

Vesa Suontama

Charlie Marshall

Charlie Marshall

Matthew Wheeler

Matthew Wheeler

David Patton

David Patton

Vp Product
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Supponor Office Locations

Supponor has an office in London
London, GB (HQ)
8 Victoria Industrial Estate Victoria Rd
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Supponor Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$36.4 m

Latest funding size

$10.19 m

Time since last funding

2 years ago


Supponor's latest funding round in April 2016 was reported to be $10.2 m. In total, Supponor has raised $36.4 m

Supponor Financials

Supponor's revenue was reported to be £1.13 m in FY, 2013

Revenue (FY, 2013)

1.1 m

Gross profit (FY, 2013)

(1.3 m)

Gross profit margin (FY, 2013), %


Net income (FY, 2013)

3.6 m

EBITDA (FY, 2013)

(4.6 m)

EBIT (FY, 2013)

(5.1 m)

Cash (30-Jun-2016)

43.5 k
GBPFY, 2011FY, 2012FY, 2013


45.3 k166.4 k1.1 m

Cost of goods sold

292.5 k336.8 k2.4 m

Gross profit

(247.1 k)(170.5 k)(1.3 m)

Gross profit Margin, %

GBPFY, 2011FY, 2012FY, 2013FY, 2015FY, 2016


38.2 k3.6 m220.4 k233.3 k43.5 k

Accounts Receivable

32.8 k96 k461.2 k1 m160.4 k


37.4 k109 k151.4 k54.1 k33.8 k

Current Assets

230.1 k4 m1.1 m1.3 m463.1 k
GBPFY, 2011FY, 2012FY, 2013

Net Income

(1 m)(2.8 m)3.6 m
GBPY, 2016

Financial Leverage

-0.1 x
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