OverviewSuggest Edit

SuperAwesome is a company that develops digital marketing platform designed to meet the data privacy requirements of the global kids' industry. The company develops technology that aims to make websites safer to use for children, by moderating content or blocking adverts that would be inappropriate for children to see, providing advertisers the tools for safe digital engagement with almost half a billion kids every month.

TypePrivate
Founded2013
HQLondon, GB
Websitesuperawesome.com
Employee Ratings4

Latest Updates

Employees (est.) (May 2020)176(+5%)
Revenue (FY, 2018)£21.2 M(+101%)

Key People/Management at SuperAwesome

Dylan Collins

Dylan Collins

Chief Executive Officer
Max Bleyleben

Max Bleyleben

Managing Director
Leo Zancani

Leo Zancani

Chief Technology Officer
Lee Veitch

Lee Veitch

Global Head of Sales
Paul Nunn

Paul Nunn

Chief Strategy Officer
Kate O'Loughlin

Kate O'Loughlin

COO, Americas
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SuperAwesome Office Locations

SuperAwesome has offices in London, Chicago, Manhattan Beach, Melbourne and in 5 other locations
London, GB (HQ)
4th floor, 8 Duncannon St, Charing Cross
Singapore, SG
137 Telok Ayer St, 06
Bangkok, TH
SSP Tower 1, 22/F, Unit 62-63 555 Sukhumvit Soi 63 (Ekamai) Khlong Tan Nuea, Wattana
Chicago, US
Amalfi Hotel, 20 W Kinzie St floor 12
Manhattan Beach, US
1240 Rosecrans Ave #120
Melbourne, US
Melbourne, FL, USA
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SuperAwesome Financials and Metrics

Summary Metrics

Founding Date

2013

SuperAwesome total Funding

$58 m

SuperAwesome latest funding size

$17 m

Time since last funding

4 months ago

SuperAwesome investors

SuperAwesome's latest funding round in January 2020 was reported to be $17 m. In total, SuperAwesome has raised $58 m. SuperAwesome's latest valuation is reported to be $100 m.
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SuperAwesome Revenue

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SuperAwesome's revenue was reported to be £21.20 m in FY, 2018
GBP

Revenue (FY, 2018)

21.2m

Gross profit (FY, 2018)

10.7m

Gross profit margin (FY, 2018), %

50.5%

Net income (FY, 2018)

(4.7m)

EBITDA (FY, 2018)

(5.3m)

EBIT (FY, 2018)

(5.6m)

Market valuation

100.0m

Cash (31-Dec-2018)

3.2m

EV

99.8m
Annual
GBPFY, 2016FY, 2017FY, 2018

Revenue

6.5m10.5m21.2m

Cost of goods sold

4.2m5.8m10.5m

Gross profit

2.3m4.8m10.7m

Gross profit Margin, %

36%45%50%
Quarterly
USDQ4, 2017

Revenue

28.0m
GBPFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Cash

98.2k24.2k2.8m348.9k7.3m3.2m

Accounts Receivable

615.4k1.6m3.4m4.7m5.9m14.1m

Current Assets

713.6k1.6m6.2m6.4m15.1m19.8m

PP&E

262.0200.1k464.1k105.5k93.7k99.1k
GBPFY, 2016FY, 2017FY, 2018

Net Income

(6.0m)(6.5m)(4.7m)

Cash From Operating Activities

(6.8m)(8.7m)(6.0m)

Cash From Financing Activities

4.2m16.3m2.6m

Net Change in Cash

(3.3m)7.0m(4.1m)
GBPY, 2018

EV/EBITDA

-18.9 x

EV/EBIT

-17.9 x

EV/CFO

-16.6 x

Revenue/Employee

165.3k

Debt/Equity

0.7 x

Debt/Assets

0.1 x

Financial Leverage

4.6 x
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SuperAwesome Operating Metrics

SuperAwesome's Enterprise Customers was reported to be 300 in Jan, 2020.
Jan, 2020

Enterprise Customers

300

Monthly Transactions

12 b
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SuperAwesome Online and Social Media Presence

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SuperAwesome News and Updates

TechCrunch Live: Join execs from Roblox, SuperAwesome, and Fingerprint tomorrow at 11:15am PDT to discuss kids media

With large majorities of all children (70% in the U.S. and U.K.) staying home from school during the COVID-19 crisis, use of digital media properties popular with kids has soared. Screen time among kids in the U.S. is up 50% according to research by SuperAwesome . This adds momentum to a space that …

Microsoft’s M21 invests in SuperAwesome, to make the internet safe for kids

M12, Microsoft’s venture fund, has taken a stake in London-based SuperAwesome, a kidtech startup making the internet safer for children. The funding was part of a broader €15.4 million financing round which included a number of other investors, such as Mayfair, ibis, Hoxton, and also angel investors…

Kidtech startup SuperAwesome raises $17M, with strategic investment from Microsoft’s M12 venture fund

Kidtech startup SuperAwesome has raised an additional $17 million in funding, which includes a new strategic investment from Microsoft’s venture fund, M12. Others participating in the round include existing investors Mayfair Equity, Hoxton Ventures and Ibis, along with other angels. To date, SuperAw…

Microsoft backs SuperAwesome amid growing demand for child safety tech

SuperAwesome, which develops a platform to help brands and content-owners deliver "safe" content to children, has secured Microsoft's M12 as an investor.

SuperAwesome acquires stake in Latin American digital kids platform Kids Corp

SuperAwesome acquires stake in Latin American digital kids platform Kids Corp

Digital kids platform SuperAwesome raises $13 million for ad-based video platform

SuperAwesome, which makes internet content safe for viewing by kids, has raised a $13 million round of financing led by Harbert European Growth Capital.
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SuperAwesome Blogs

3 brands who are compassionately engaging with families and kids during Coronavirus

Covid-19 lockdown has changed life for families and industries across the board, but one of the most marked changes is in the amount of time now spent in digital environments. With real-life opportunities for play and education now heavily restricted, new pressures are being placed upon families to …

Everyone is a kids and family brand now: download the report today

Everything has changed – what should you do now? This is an unprecedented situation. Over half the world’s children are now at home, probably for the next six months. This means that every consumer-facing product and service is now a kids and family brand. To enable brands to navigate this unfamilia…

Every company is a kids brand now…

Almost half the world’s children are now at home, potentially for the next six months. This is a short term phenomenon which will have lasting consequences. Our mission is making the internet safer for kids but today we all have a responsibility to step forward and help parents. Every consumer-facin…

A message for our customers, partners and friends

I wanted to share some of the measures that we’re taking to ensure SuperAwesome’s services remain unaffected by the Covid-19 pandemic.   We’re following advice from the authorities in each of our regions. At this point we’ve shifted all of our global teams to working from home, along with implementi…

#Kidtech Season Two Episode One: FTC Commissioner, Rebecca Slaughter

In 2019, kids’ digital privacy went mainstream as Google was fined $170m by the FTC for breaching COPPA. This marked the first occasion that Silicon Valley had formally recognised the existence of children on general audience platforms. In Episode One of Kidtech Season Two, FTC Commissioner Rebecca …

Announcing SuperAwesome’s new KidAware Certificate Program

In November 2019 we launched the KidAware online portal, providing anytime, online access to our most frequently requested courses on COPPA, GDPR-K and other kids’ digital regulations. The portal provides brand, publisher and agency teams with up-to-date training on the rapidly changing world of kid…
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SuperAwesome Frequently Asked Questions

  • When was SuperAwesome founded?

    SuperAwesome was founded in 2013.

  • Who are SuperAwesome key executives?

    SuperAwesome's key executives are Dylan Collins, Max Bleyleben and Leo Zancani.

  • How many employees does SuperAwesome have?

    SuperAwesome has 176 employees.

  • What is SuperAwesome revenue?

    Latest SuperAwesome annual revenue is £21.2 m.

  • What is SuperAwesome revenue per employee?

    Latest SuperAwesome revenue per employee is £120.5 k.

  • Who are SuperAwesome competitors?

    Competitors of SuperAwesome include Perx Technologies, Vertical Mass and Simon Data.

  • Where is SuperAwesome headquarters?

    SuperAwesome headquarters is located at 4th floor, 8 Duncannon St, Charing Cross, London.

  • Where are SuperAwesome offices?

    SuperAwesome has offices in London, Chicago, Manhattan Beach, Melbourne and in 5 other locations.

  • How many offices does SuperAwesome have?

    SuperAwesome has 9 offices.