OverviewSuggest Edit

SuperAwesome develops a digital marketing platform designed to meet data-privacy requirements of the global kids industry. The Company's digital marketing platform provides a safe and COPPA-compliant environment, enabling advertisers to deliver high performing brand campaigns and reach under-13 kids safely.

TypePrivate
Founded2013
HQLondon, GB
Websitesuperawesome.com
Employee Ratings4

Latest Updates

Employees (est.) (May 2019)154
Revenue (FY, 2017)£10.5 M(+62%)

Key People/Management at SuperAwesome

Dylan Collins

Dylan Collins

CEO
Max Bleyleben

Max Bleyleben

Managing Director
Joshua Wohle

Joshua Wohle

Chief Technology Officer
Lee Veitch

Lee Veitch

Global Head of Sales
Paul Nunn

Paul Nunn

Chief Strategy Officer
Rebecca Newton

Rebecca Newton

Head of Trust and Community
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SuperAwesome Office Locations

SuperAwesome has offices in London, Singapore, Bangkok, Victoria and in 3 other locations
London, GB (HQ)
40 Long Acre
Bangkok, TH
SSP Tower 1, 22/F, Unit 62-63 555 Sukhumvit Soi 63 (Ekamai) Khlong Tan Nuea, Wattana
Melbourne, US
Melbourne, FL, USA
New York, US
New York, NY, USA
Victoria, US
Victoria, TX, USA
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SuperAwesome Financials and Metrics

Summary Metrics

Founding Date

2013

SuperAwesome total Funding

$41 m

SuperAwesome latest funding size

$13 m

Time since last funding

3 months ago

SuperAwesome investors

SuperAwesome's latest funding round in February 2019 was reported to be $13 m. In total, SuperAwesome has raised $41 m. SuperAwesome's latest valuation is reported to be $100 m.
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SuperAwesome Revenue

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SuperAwesome's revenue was reported to be £10.55 m in FY, 2017
GBP

Revenue (FY, 2017)

10.5m

Gross profit (FY, 2017)

4.8m

Gross profit margin (FY, 2017), %

45.4%

Net income (FY, 2017)

(6.5m)

EBITDA (FY, 2017)

(6.4m)

EBIT (FY, 2017)

(6.6m)

Market valuation

100.0m

Cash (31-Dec-2017)

7.3m
Annual
GBPFY, 2016FY, 2017

Revenue

6.5m10.5m

Cost of goods sold

4.2m5.8m

Gross profit

2.3m4.8m

Gross profit Margin, %

36%45%
Quarterly
USDQ4, 2017

Revenue

28.0m
GBPFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Cash

98.2k24.2k2.8m348.9k7.3m

Accounts Receivable

615.4k1.6m3.4m4.7m5.9m

Current Assets

713.6k1.6m6.2m6.4m15.5m

PP&E

262.0200.1k464.1k105.5k93.7k
GBPFY, 2016FY, 2017

Net Income

(6.0m)(6.5m)

Cash From Operating Activities

(6.8m)(8.7m)

Cash From Financing Activities

4.2m16.3m

Net Change in Cash

(3.3m)7.0m
GBPY, 2017

Revenue/Employee

91.2k

Financial Leverage

1.9 x
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SuperAwesome Online and Social Media Presence

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SuperAwesome News and Updates

SuperAwesome acquires stake in Latin American digital kids platform Kids Corp

SuperAwesome acquires stake in Latin American digital kids platform Kids Corp

Digital kids platform SuperAwesome raises $13 million for ad-based video platform

SuperAwesome, which makes internet content safe for viewing by kids, has raised a $13 million round of financing led by Harbert European Growth Capital.

SuperAwesome now offers kids brands an alternative to YouTube

SuperAwesome, the “kidtech” startup valued now at over $100 million, is today launching its own alternative to YouTube’s embedded video player. The technology is aimed at kids publishers – not consumers directly – and is part of the company’s larger platform of kid-safe technology. This includes too…

SuperAwesome collects $21 mln Series B

London-based SuperAwesome, a marketing platform for kids, has raised $21 million in Series B funding, according to a blog post on its site. The investor was Mayfair Equity Partners.

SuperAwesome confirms $21 million investment from Mayfair Equity Partners

SuperAwesome, the digital marketing platform for kids, has raised $21 million in a Series B round led by Mayfair Equity Partners. The investment was first reported in July with SuperAwesome confirming the funding figure today. The news comes months after the UK-based company was reportedly consideri…

SuperAwesome Blogs

#Kidtech Episode 11: Demian Falestchi, CEO and Co-Founder of Kids Corp

Demian Falestchi, CEO and Co-Founder of Kids Corp, Latin America’s leading kids advertising platform, recently sat down with Dylan in New York. Demian talks about the LatAm digital kids ecosystem, how TV decline there compares to other regions, tackling the issues around YouTube, and his predictions…

Clear communication, simple briefs and trust: how kids content creator SuperHeroKids works successfully with brands

Working with influencers is not always easy for brands. There can be a lot of back and forth between your team and the talent, resulting in miscommunication and content that does not properly reflect your brand. SuperAwesome interviewed Nikki Nixon, mother of the SuperHeroKids, a popular YouTube cha…

Designing efficient data transactions under GDPR

Data is a currency. Before May 2018, users  –  who provide or create this data in the first place  -  were completely left out of this economy. They had neither the opportunity nor the tools to understand the value of the data they were giving away daily. GDPR has put power in the hands of … Continu…

Why PopJam is where YouTube creators are building kid-safe communities around their content

Platforms like Snapchat, Instagram, YouTube are all designed for adult audiences and despite being used by vast numbers of kids, have no support for under-13 engagement (in fact, legally they can’t). As kids overwhelm these adult platforms, some are reacting by simply shutting down engagement. TikTo…

Q1 2019 Kids Trends: Momo, memes and magic

Three adult platforms (YouTube, TikTok and Fortnite) continue to influence 2019’s kids trends. At the end of last year we asked the kids that use PopJam, our safe-social platform for under-13s, to predict what they thought the biggest trends of 2019 would be. They predicted that Fortnite, TikTok and…

#Kidtech Episode 10: Dona Fraser, Director of Children’s Advertising Review Unit (CARU)

Hosted in the Radio Waves building in New York –  the original home of Nikola Tesla – Dylan sits down with Dona Fraser, Director of CARU, the children’s arm of the advertising industry’s self-regulatory group.   An experienced data privacy and entertainment lawyer, Dona talks through her background …
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SuperAwesome Frequently Asked Questions

  • When was SuperAwesome founded?

    SuperAwesome was founded in 2013.

  • Who are SuperAwesome key executives?

    SuperAwesome's key executives are Dylan Collins, Max Bleyleben and Joshua Wohle.

  • How many employees does SuperAwesome have?

    SuperAwesome has 154 employees.

  • What is SuperAwesome revenue?

    Latest SuperAwesome annual revenue is £10.5 m.

  • What is SuperAwesome revenue per employee?

    Latest SuperAwesome revenue per employee is £68.5 k.

  • Who are SuperAwesome competitors?

    Competitors of SuperAwesome include Urban Airship, Emma and OwnFone.

  • Where is SuperAwesome headquarters?

    SuperAwesome headquarters is located at 40 Long Acre, London.

  • Where are SuperAwesome offices?

    SuperAwesome has offices in London, Singapore, Bangkok, Victoria and in 3 other locations.

  • How many offices does SuperAwesome have?

    SuperAwesome has 7 offices.