Strands is a provider of personalization and recommendation solutions for digital banking and retail markets. It serves its customers via two business units: Strands Finance and Strand Retail. Strand Finance develops innovative fintech, allowing financial institutions to offer customer experience within their digital channels. Strands Retail operates businesses of a number of online retailers, providing recommendation and customer segmentation solutions.

Employee Rating

Parent CompanyCRIF
HQBarcelona, ES
Strands was founded in 2003 and is headquartered in Barcelona, ES

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Key People/Management at Strands

Erik Brieva

Erik Brieva

Pablo Reyes

Pablo Reyes

VP Engineering
Leandro Gimeno

Leandro Gimeno

Global Head of Sales
Albert Morales

Albert Morales

VP Product Management
Jordi Teixidó

Jordi Teixidó

VP Customer Services
Albert De Reina

Albert De Reina

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Strands Office Locations

Strands has offices in Barcelona, Miami, Buenos Aires and Kuala Lumpur
Barcelona, ES (HQ)
Carrer dels Almogàvers, 119
Buenos Aires, AR
Av Coronel Niceto Vega 4736
Kuala Lumpur, MY
Unit 27 - 03 , Q - Sentral , 2A , Jalan Stesen Sentral 2
Miami, US
3390 Mary St #129, Coconut Grove
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Strands Financials and Metrics

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Founding Date


Total Funding

$55 m
In total, Strands had raised $55 m. Strands is a subsidiary of CRIF

Strands Online and Social Media Presence

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Strands News and Updates

Crif acquires PFM firm Strands

Italian credit bureau and outsourcing company Crif has acquired personal financial management outfit...

Strands joins Oracle Cloud Marketplace

FinTech software provider Strands has launched its retail and small-business digital banking solutio...

IoT Fail: App-Powered Shared Car Strands Driver In Mountains After Losing Cell Service

The internet of "smart" things strikes again. And no, there's not an "app for that."

Strands PFM tool goes live at Bank of Georgia

Bank of Georgia has launched mBank, an AI-powered retail banking solution, in a move to provide its...

Piraeus Bank implements Strands PFM suite

Piraeus Bank in collaboration with Strands, a FinTech software company, is integrating a new, intell...

Canceled Wedding, Angry Tweets as Thomas Cook Strands Travelers

Canceled Wedding, Angry Tweets as Thomas Cook Strands Travelers
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Strands Blogs

Webinar: How AI Is Driving the Banking Revolution

Join us for a 20-minute webinar about the biggest driver for change in the financial services industry Webinar Date: Wednesday, April 29 | 11 am (EDT)   It has been widely discussed that traditional banks are failing to create engaging experiences for their clients. As a result, many customers are t…

Strands Featured as a Top PFM Disruptor by Business Insider

Strands has been named as one of the most innovative players shaping the PFM market, according to Business Insider Intelligence.   Due to our use of AI-powered analytics, the research service has featured Strands on its Personal Finance Management Disruptors report, which sets out how banks can lear…

CRIF to Acquire Strands

CRIF signs agreement for the acquisition of 100% of Strands Inc. to create a worldwide digital solutions provider for Open Banking business   CRIF, a global company specialized in credit bureau, business information, credit and open banking solutions, announces an agreement to acquire the total shar…

The Importance of Embracing (Fin)Tech During a Crisis

Global concerns about the Coronavirus (Covid-19) pandemic continue to rise, as we now face an escalating health crisis. 

Webinar: Strands Developer Portal, Fostering Collaborative Innovation

Webinar Date: Thursday, March 26 2020 | 3:00 pm (CET) The latest version of Strands Developer Portal has been unveiled. Strands’ new portal allows its financial clients and technology partners to build services on top of Strands’ APIs and bring new and improved banking experiences to life. Join Stra…

Strands Joins Oracle Marketplace to Help More Banks Embrace AI

Strands will now offer its product suite on Oracle’s Banking-as-a-Service platform, allowing financial institutions of all sizes to leverage the Open Banking framework   FinTech software provider Strands has launched its retail and small-business digital banking solutions on the Oracle Cloud Marketp…
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Strands Frequently Asked Questions

  • When was Strands founded?

    Strands was founded in 2003.

  • Who are Strands key executives?

    Strands's key executives are Erik Brieva, Pablo Reyes and Leandro Gimeno.

  • Who are Strands competitors?

    Competitors of Strands include Hanmi Financial, First Bank and Bancorp of New Jersey.

  • Where is Strands headquarters?

    Strands headquarters is located at Carrer dels Almogàvers, 119, Barcelona.

  • Where are Strands offices?

    Strands has offices in Barcelona, Miami, Buenos Aires and Kuala Lumpur.

  • How many offices does Strands have?

    Strands has 4 offices.