StarTimes Software Technology (北京四达时代软件技术股份有限公司) is a company that specializes in digital television broadcasting. It operates in broadcasting system integration, network investment and operation, program integration, translation, dubbing, post-production, distribution, and research and development of digital TV technologies. The company serves both B2B and B2C markets, offering services in digital terrestrial television, direct-to-home satellite television, and online streaming.