STARDOLL It’s all about Fame, Fashion & Friends. Stardoll, the world’s largest and most popular online fashion game offers girls and young women a social gaming experience where they can express their creativity and manage a virtual fashion world. Players can be truly unique and explore their creativity by styling both themselves and their surroundings. With regular content releases, members engage in a game play designed to inspire and encourage creativity and friendships with other players from around the world. is available in 31 languages with 360 million registered players, making it the largest teen community in the world! Stardoll is backed by strategic investors Index Ventures and Sequoia Capital, with games across multiple platforms including online, iOS, Android and Facebook. The company is characterized by a strong entrepreneurial sense and offers great opportunities for personal development in a creative and multicultural environment. Stardoll employs over 60 people with offices in central Stockholm.
Company Growth (employees)
Stockholm, SE
Size (employees)
88 (est)+10%
Stardoll was founded in 2006 and is headquartered in Stockholm, SE

Key People at Stardoll

Mattias Miksche

Mattias Miksche


Stardoll Office Locations

Stardoll has an office in Stockholm
Stockholm, SE (HQ)
26 Luntmakargatan

Stardoll Metrics

Summary Metrics

Founding Date


Total Funding

$10 m

Latest funding size

$6 m

Time since last funding

almost 11 years


Stardoll's latest funding round in June 2006 was reported to be $6 m. In total, Stardoll has raised $10 m

Stardoll Financial Metrics

Revenue (2015)

kr85.2 m

Revenue growth (2014-15), %


Gross profit

kr42.1 m

Gross profit margin (2015), %


Net income (2015)

(kr1.9 m)

Cash (31-Dec-2015)

kr17.5 m
Stardoll's revenue was reported to be kr85.2 m in FY, 2015 which is a 27% decrease from the previous period.
FY, 2013FY, 2014FY, 2015


kr155.4 mkr116.4 mkr85.2 m

Revenue growth, %


Cost of goods sold

kr53.4 mkr43.1 m

Gross profit

kr63 mkr42.1 m

Gross profit Margin, %


Sales and marketing expense

kr12.1 mkr4.9 m

General and administrative expense

kr397.1 mkr30 m

Operating expense total

kr410.2 mkr36.8 m

Depreciation and amortization

kr9.9 mkr7 m


kr11.7 mkr202 k(kr1.8 m)

EBIT margin, %


Interest expense

kr6.4 mkr229.9 k

Interest income

kr1.2 mkr40 k

Pre tax profit

kr11.6 m(kr5 m)(kr1.9 m)

Net Income

kr11.6 m(kr5 m)(kr1.9 m)
Y, 2014Y, 2015


kr890 kkr17.5 m

Total Assets

kr75.4 mkr70.2 m

Total Debt

kr46.7 mkr70.2 m

Total Liabilities

kr57.9 mkr12.1 m

Stardoll Online Presence

Stardoll Company Life

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