STARDOLL It’s all about Fame, Fashion & Friends. Stardoll, the world’s largest and most popular online fashion game offers girls and young women a social gaming experience where they can express their creativity and manage a virtual fashion world. Players can be truly unique and explore their creativity by styling both themselves and their surroundings. With regular content releases, members engage in a game play designed to inspire and encourage creativity and friendships with other players from around the world. Stardoll.com is available in 31 languages with 360 million registered players, making it the largest teen community in the world! Stardoll is backed by strategic investors Index Ventures and Sequoia Capital, with games across multiple platforms including online, iOS, Android and Facebook. The company is characterized by a strong entrepreneurial sense and offers great opportunities for personal development in a creative and multicultural environment. Stardoll employs over 60 people with offices in central Stockholm.
Company Growth (employees)
Type
Private
HQ
Stockholm, SE
Founded
2006
Size (employees)
88 (est)+2%
Stardoll was founded in 2006 and is headquartered in Stockholm, SE

Key People at Stardoll

Mattias Miksche

Mattias Miksche

CEO

Stardoll Office Locations

Stardoll has an office in Stockholm
Stockholm, SE (HQ)
26 Luntmakargatan

Stardoll Data and Metrics

Summary Metrics

Founding Date

2006

Total Funding

$10 m

Latest funding size

$6 m

Time since last funding

about 11 years

Investors

Stardoll's latest funding round in June 2006 was reported to be $6 m. In total, Stardoll has raised $10 m

Stardoll Financial Metrics

Stardoll's revenue was reported to be kr85.2 m in FY, 2015 which is a 27% decrease from the previous period.
SEK

Revenue (FY, 2015)

85.2 m

Revenue growth (FY, 2014 - FY, 2015), %

(27%)

Gross profit (FY, 2015)

42.1 m

Gross profit margin (FY, 2015), %

49%

Net income (FY, 2015)

(1.9 m)

EBIT (FY, 2015)

(1.8 m)

Cash (31-Dec-2015)

17.5 m
SEKFY, 2013FY, 2014FY, 2015

Revenue

155.4 m116.4 m85.2 m

Revenue growth, %

(25%)(27%)

Cost of goods sold

53.4 m43.1 m

Gross profit

63 m42.1 m

Gross profit Margin, %

54%49%

Sales and marketing expense

12.1 m4.9 m

General and administrative expense

397.1 m30 m

Operating expense total

410.2 m36.8 m

Depreciation and amortization

9.9 m7 m

EBIT

11.7 m202 k(1.8 m)

EBIT margin, %

8%0%(2%)

Interest expense

6.4 m229.9 k

Interest income

1.2 m40 k

Pre tax profit

11.6 m(5 m)(1.9 m)

Net Income

11.6 m(5 m)(1.9 m)
SEKY, 2014Y, 2015

Cash

890 k17.5 m

Total Assets

75.4 m70.2 m

Total Debt

46.7 m70.2 m

Total Liabilities

57.9 m12.1 m
SEKY, 2015

Revenue/Employee

860.9 k

Stardoll Online and Social Media Presence

Stardoll Company Life and Culture

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