Squawka are one of the worlds fastest growing digital media & entertainment businesses in football. Our content is now organically seen by over 6 million fans globally every day and the web & mobile platforms were used over 90 million times in 2014 with dwell times of up to 20 minutes. Squawka's proprietary technology visualises millions of data points beautifully to help fans understand the game they love. The data and graphics then also fuel cutting edge editorial and social media content - a unique proposition in a sport that is consumed by billions around the world. The innovative nature of Squawka technology means that the team can tell the story of the worlds largest sport in a whole new way and over 31% of UK males 18-35 now know of Squawka. With a highly defensible market position, the team have started expanding the content offering (including the recent launch of original video content on Squawka) with a view to becoming the one of the worlds largest digital media & entertainment businesses. Squawka is backed by a team of best-in-class strategic investors including ad agency BBH, Forward Internet Group (including founder Neil Hutchinson), Spark Ventures Tom Teichman, Sir John Hegarty and Simon Oliveira & Matthew Kay from Doyen (working with David Beckham, Diego Simeone, Neymar, Xavi, Manchester United superstar Adnan Januzaj). Recent awards: Winner - Business of the Year (O2 Smarta) 2014 Winner - Best Technology (O2 Smarta) 2014 Winner - Breakthrough 50 (Santander Smarta) 2014 Winner - Entrepreneurs of the Year (WCIT) 2014 Highly Commended X 2 - Best Twitter Feed & Best Tech (Online Media Awards) 2014 Shortlisted - Best Sponsorship in Football (Football Business Awards) 2014
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London, GB
Size (employees)
23 (est)+5%
Squawka was founded in 2012 and is headquartered in London, GB
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Key People/Management at Squawka

Sanjit Atwal

Sanjit Atwal

Founder & CEO
Matthew Rogers

Matthew Rogers

Leo Harrison

Leo Harrison

Co-Founder & COO
Andrew Culpan

Andrew Culpan

Chee Diep

Chee Diep

Technical Design Lead

Squawka Office Locations

Squawka has an office in London
London, GB (HQ)
29 Throgmorton St
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Squawka Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$3 m

Latest funding size

$3 m

Time since last funding

4 years ago
Squawka's latest funding round in April 2014 was reported to be $3 m. In total, Squawka has raised $3 m

Squawka Financials

Cash (31-Dec-2016)

1.1 m
GBPFY, 2013FY, 2014FY, 2015FY, 2016


48.4 k36.4 k114.7 k1.1 m

Accounts Receivable

143.3 k184.5 k171.9 k173.6 k

Current Assets

191.7 k220.9 k448.7 k1.5 m


13.6 k9.7 k2.9 k67.6 k
Y, 2016

Financial Leverage

1.2 x
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