SQAD is a company that offers advertising cost intelligence and software applications for research, analytics, and media planning. Its services include MediaTools, a planning tool for agencies and brands, MediaCosts, a cost database for network TV, cable TV, spot TV, Hispanic TV, Internet display/video, radio, and out-of-home, and MediaLogic, a cross-data analytics and research tool. The company provides industry data and planning tools to advertisers, agencies, and brands.