Sporttotal is a leading communications company in sports and the automotive business, offering a broad palette of media services in the core sectors of technology and content. As a communication specialist Sporttotal serves leading companies in the automotive area, in sports, consumer goods, and entertainment. The focus is on consulting, content production and marketing in the context of the increasing convergence of brand messages with classic and digital media. A specific event unit focuses on live communication as an experience factor in branded content, taking charge of the conception, organisation, and implementation of events for the Porsche Driving Experience.