Sports Direct

Sports Direct was founded as a single store in Maidenhead as Mike Ashley Sports in 1982 and has now grown to become not only the UK’s largest sports retailer, but the UK’s number one sports retailer. 
We currently have over 1000 stores within the Sports Direct International group, including Sports Direct, Field & Trek, USC, Cruise, Pulp, Van Mildert, Flannels and many more across the UK and Europe. This coupled with an on-going expansion programme means we will soon have a new store on your doorstep ensuring Sports Direct or one of our other fascia’s remains at the forefront of retail. 
Not only a giant in the retail world we are now venturing into the health and fitness arena with Sports Direct Fitness which sees us opening both wet and dry gyms in existing sites as well as part of our mega-store expansion.
If you're looking for a job in one of our stores or fitness clubs, we have numerous vacancies across ALL of our fascia’s, throughout the UK and in countries such as Belgium, France, Slovenia, Portugal, Netherlands and Cyprus. 

Company Growth (employees)
Shirebrook, GB
Size (employees)
18,280 (est)+7%
Sports Direct was founded in 1982 and is headquartered in Shirebrook, GB

Key People/Management at Sports Direct

Dave Forsey

Dave Forsey

Group Chief Executive Officer and Director
Claire Jenkins

Claire Jenkins

Non-Executive Director
Mike Ashley

Mike Ashley

Executive Deputy Chairman & Founder
Matt Pearson

Matt Pearson

Acting Chief Financial Officer and Director
Simon Bentley

Simon Bentley

Senior Independent Director
Keith Hellawell

Keith Hellawell

Non-Executive Chairman, Chairman of Nomination Committee

Sports Direct Office Locations

Sports Direct has an office in Shirebrook
Shirebrook, GB (HQ)
Unit A Brook Park Meadow Lane

Sports Direct Financials and Metrics

Sports Direct Financials

Sports Direct's revenue was reported to be £2.9 b in FY, 2016 which is a 3% increase from the previous period.

Revenue (FY, 2016)

2.9 b

Revenue growth (FY, 2015 - FY, 2016), %


Gross profit (FY, 2016)

1.3 b

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

279 m

EBITDA (FY, 2016)

318.8 m

EBIT (FY, 2016)

223.2 m

Market capitalization (31-Oct-2017)

2.3 b

Closing share price (31-Oct-2017)


Cash (26-Apr-2016)

234.2 m


2 b
Sports Direct's current market capitalization is £2.3 b.
GBPFY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


1.3 b1.4 b1.5 b1.6 b1.8 b2.2 b2.7 b2.8 b2.9 b

Revenue growth, %


Cost of goods sold

709.8 m809.7 m862.5 m940.3 m1.1 b1.3 b1.6 b1.6 b1.6 b

Gross profit

549.7 m557.6 m589.1 m658.9 m744.3 m894.8 m1.2 b1.2 b1.3 b
GBPY, 2016


6.4 x


9.2 x


31.1 x


168.8 k

Financial Leverage

1.7 x
Show all financial metrics

Sports Direct Market Value History

Sports Direct's Web-traffic and Trends

Sports Direct Online and Social Media Presence

Sports Direct News and Updates

Mike Ashley's brother was underpaid £11m by Sports Direct, review finds

Sports Direct founder Mike Ashley is to sit out of a shareholder vote as to whether his brother, John Ashley, should receive an £11m payout owed to him by the company. The vote, which will be held at a Sports Direct general meeting on 13 December, comes as review by legal adviser RPC found that J…

Sports Direct Company Life and Culture

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