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Sports Direct International, together with its subsidiaries, retails sports and leisure clothing, footwear, equipment, and accessories. The Company is also involved in the wholesale distribution and sale of sports and leisure clothing, footwear, and equipment under company-owned or licensed brands and licensing activities. It offers its products under its own brands, which include Dunlop, Slazenger, Everlast, Lonsdale, Karrimor, Antigua, Campri, Carlton, Donnay, Gelert, LA Gear, Lillywhites, Muddyfox, Nevica, No Fear, Silver Fox, Sondico, Title, USA PRO, Crafted, Fabric, Firetrap, Full Circle, Golddigga, Hot Tuna, Kangol, Rock & Rags, SoulCal, Soviet, and Voodoo Dolls.

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TypePublic
Founded1982
HQShirebrook, GB
Websitesportsdirectplc.com

Latest Updates

Employees (est.) (Feb 2019)26,500
Job Openings11
Revenue (FY, 2018)£3.4 B(+4%)

Key People/Management at Sports Direct

Mike Ashley

Mike Ashley

Executive Deputy Chairman & Founder
Simon Bentley

Simon Bentley

Senior Independent Director
Keith Hellawell

Keith Hellawell

Non-Executive Chairman, Chairman of Nomination Committee
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Sports Direct Office Locations

Sports Direct has an office in Shirebrook
Shirebrook, GB (HQ)
Unit A Brook Park Meadow Lane
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Sports Direct Financials and Metrics

Sports Direct Revenue

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Sports Direct's revenue was reported to be £3.36 b in FY, 2018 which is a 3.5% increase from the previous period.
GBP

Revenue (FY, 2018)

3.4b

Revenue growth (FY, 2017 - FY, 2018), %

3.5%

Gross profit (FY, 2018)

1.3b

Gross profit margin (FY, 2018), %

39.7%

Net income (FY, 2018)

27.6m

EBIT (FY, 2018)

217.0m

Cash (29-Mar-2018)

360.0m

EV

2.7b
Annual
GBPFY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Revenue

1.2b1.3b1.3b1.4b1.5b1.6b1.8b2.2b2.7b2.8b2.9b3.2b3.4b

Revenue growth, %

13%(7%)9%6%10%15%19%24%5%3%12%4%

Cost of goods sold

738.1m751.0m709.8m809.7m862.5m940.3m1.1b1.3b1.6b1.6b1.6b1.9b2.0b

Gross profit

456.7m596.1m549.7m557.6m589.1m658.9m744.3m894.8m1.2b1.2b1.3b1.3b1.3b
Half Year
GBPH1, 2017H1, 2018

Revenue

1.6b1.7b

Cost of goods sold

975.7m1.1b

Gross profit

662.0m661.0m

Gross profit Margin, %

40%39%
Annual
GBPFY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Cash

48.9m181.8m25.1m60.5m78.7m147.4m151.0m78.3m234.2m204.7m360.0m

Accounts Receivable

50.4m56.5m64.4m61.0m45.4m47.6m44.1m50.4m60.9m65.3m54.4m39.3m35.0m

Inventories

219.1m231.4m218.8m262.3m218.8m217.9m316.8m447.0m565.5m517.1m702.2m629.2m873.4m

Current Assets

366.0m501.8m338.7m406.6m372.1m370.2m485.3m708.4m843.9m878.3m1.3b1.3b1.5b
Half Year
GBPH1, 2017H1, 2018

Cash

188.0m121.4m

Inventories

716.3m795.7m

Current Assets

1.2b1.4b

PP&E

833.6m871.2m
Annual
GBPFY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Net Income

64.9m37.1m77.7m(15.5m)89.2m83.2m105.6m151.7m179.6m241.4m279.0m231.7m27.6m

Depreciation and Amortization

147.9m139.4m

Inventories

15.0m(119.6m)

Accounts Payable

56.9m69.4m
Half Year
GBPH1, 2017H1, 2018

Net Income

28.7m27.6m

Depreciation and Amortization

68.8m64.0m

Inventories

(14.1m)(90.8m)

Accounts Payable

55.0m(8.1m)
GBPY, 2018

EV/EBIT

12.3 x

EV/CFO

8.2 x

Revenue/Employee

193.7k

Debt/Equity

0.6 x

Debt/Assets

0.3 x

Financial Leverage

2.3 x
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Sports Direct Operating Metrics

H1, 2017H1, 2018FY, 2018

Stores (Europe)

291 287 253

Stores (Premium Lifestyle)

34 30 34

Stores (UK)

519 507 494
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Sports Direct Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
5 Pointz Limited
Acre 653 Limited
Activator Brands Limited
Activator Products Limited
Active Apparel New Corp
AP Brands Holdings Ltd
Beauty Brand Management Limited
Bellatrix Associates Limited
Bellatrix Overseas Limited
Bellatrix Unlimited
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Sports Direct Revenue Breakdown

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Sports Direct revenue breakdown by business segment: 5.7% from Rest of World Retail , 18.9% from European Sports Retail , 64.7% from UK Sports Retail, 5.9% from Wholesale & Licensing and 4.8% from Other

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Sports Direct Online and Social Media Presence

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Sports Direct News and Updates

Debenhams turns down Sports Direct loan offer

LONDON (Reuters) - Britain's Sports Direct has offered a 40 million-pound ($51 million) loan to Debenhams, the struggling department store group in which it holds a near 30 percent stake, according to a letter from Mike Ashley published by the Daily Telegraph.

Get fit quick with these Black Friday UK deals on Reebok, Nike, adidas, Asics, and Sports Direct

The Reebok Black Friday UK sale has slowly but surely built up to a crescendo. Not long ago the retail giant was offering 30% off thousands of items, and we were celebrating their generosity like idiots. We foolishly thought that was it, and can you really blame us? Chopping basically a third off …

Leeds digital solutions firm unveils new tech across Sports Direct and Flannels stores

Leeds-based digital solutions provider, UXG is rolling out new technology and digital displays as part of a three to five-year project for Sports Direct, following a seven-figure investment across the group’s stores. With 15 initial installations completed, the digital instore investment will be rol…

Sports Direct rules out Debenhams bid after shares rise on director comments

LONDON (Reuters) - Britain's Sports Direct officially ruled out a takeover bid for Debenhams on Wednesday after an outgoing director of the sportswear firm said the board had discussed combining the department store group with House of Fraser.

Sports Direct Must Hand Over Documents to FRC, Judge Says

Sports Direct Must Hand Over Documents to FRC, Judge Says

Proxy adviser recommends Sports Direct shareholders vote against directors

Proxy adviser Glass Lewis & Co has recommended that shareholders in British sportswear retailer Sports Direct International Plc vote against some directors, including Chief Executive Mike Ashley and Chairman Keith Hellawell, at the company's annual meeting on Sept. 12.
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Sports Direct Company Life and Culture

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Sports Direct Frequently Asked Questions

  • When was Sports Direct founded?

    Sports Direct was founded in 1982.

  • Who are Sports Direct key executives?

    Sports Direct's key executives are Mike Ashley, Simon Bentley and Keith Hellawell.

  • How many employees does Sports Direct have?

    Sports Direct has 26,500 employees.

  • What is Sports Direct revenue?

    Latest Sports Direct annual revenue is £3.4 b.

  • What is Sports Direct revenue per employee?

    Latest Sports Direct revenue per employee is £126.8 k.

  • Who are Sports Direct competitors?

    Competitors of Sports Direct include Big 5 Sporting Goods, Under Armour and Genesco.

  • Where is Sports Direct headquarters?

    Sports Direct headquarters is located at Unit A Brook Park Meadow Lane, Shirebrook.

  • Where are Sports Direct offices?

    Sports Direct has an office in Shirebrook.

  • How many offices does Sports Direct have?

    Sports Direct has 1 office.