Sports Direct

Sports Direct was founded as a single store in Maidenhead as Mike Ashley Sports in 1982 and has now grown to become not only the UK’s largest sports retailer, but the UK’s number one sports retailer. 
We currently have over 1000 stores within the Sports Direct International group, including Sports Direct, Field & Trek, USC, Cruise, Pulp, Van Mildert, Flannels and many more across the UK and Europe. This coupled with an on-going expansion programme means we will soon have a new store on your doorstep ensuring Sports Direct or one of our other fascia’s remains at the forefront of retail. 
Not only a giant in the retail world we are now venturing into the health and fitness arena with Sports Direct Fitness which sees us opening both wet and dry gyms in existing sites as well as part of our mega-store expansion.
If you're looking for a job in one of our stores or fitness clubs, we have numerous vacancies across ALL of our fascia’s, throughout the UK and in countries such as Belgium, France, Slovenia, Portugal, Netherlands and Cyprus. 

Company Growth (employees)
Shirebrook, GB
Size (employees)
18,280 (est)+7%
Sports Direct was founded in 1982 and is headquartered in Shirebrook, GB

Key People at Sports Direct

Dave Forsey

Dave Forsey

Group Chief Executive Officer and Director
Claire Jenkins

Claire Jenkins

Non-Executive Director
Mike Ashley

Mike Ashley

Executive Deputy Chairman & Founder
Matt Pearson

Matt Pearson

Acting Chief Financial Officer and Director
Simon Bentley

Simon Bentley

Senior Independent Director
Keith Hellawell

Keith Hellawell

Non-Executive Chairman, Chairman of Nomination Committee

Sports Direct Office Locations

Sports Direct has an office in Shirebrook
Shirebrook, GB (HQ)
Unit A Brook Park Meadow Lane

Sports Direct Data and Metrics

Sports Direct Financial Metrics

Sports Direct's revenue was reported to be £2.9 b in FY, 2016 which is a 3% increase from the previous period.

Revenue (FY, 2016)

2.9 b

Revenue growth (FY, 2015 - FY, 2016), %


Gross profit (FY, 2016)

1.3 b

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

279 m

Market capitalization (24-Jul-2017)

2.1 b

Closing share price (24-Jul-2017)


Cash (26-Apr-2016)

234.2 m
Sports Direct's current market capitalization is £2.1 b.
GBPFY, 2014FY, 2015FY, 2016


2.7 b2.8 b2.9 b

Revenue growth, %


Cost of goods sold

1.6 b1.6 b1.6 b

Gross profit

1.2 b1.2 b1.3 b

Gross profit Margin, %


Operating expense total

905.8 m945.2 m1.1 b

Pre tax profit

239.5 m313.4 m361.8 m

Net Income

179.6 m241.4 m279 m
GBPFY, 2014FY, 2015FY, 2016


151 m78.3 m234.2 m

Accounts Receivable

60.9 m65.3 m54.4 m

Current Assets

843.9 m878.3 m1.3 b


605.3 m642.8 m841.5 m


255.1 m255.4 m208.6 m

Total Assets

1.7 b1.8 b2.4 b

Accounts Payable

239.5 m170.1 m219 m

Current Liabilities

799.2 m382.6 m540.6 m

Total Liabilities

883.2 m612.1 m975.1 m

Retained Earnings

180.2 m240.4 m277.4 m

Total Equity

821.1 m1.2 b1.4 b

Financial Leverage

2.1 x1.5 x1.7 x
GBPFY, 2014FY, 2015FY, 2016

Cash From Operating Activities

167.1 m237 m65.7 m

Cash From Financing Activities

(67.3 m)(226.9 m)188.4 m

Income Taxes Paid

(59.8 m)(72.1 m)(82.8 m)
GBPY, 2016


168.8 k

Financial Leverage

1.7 x

Sports Direct Market Value History

Sports Direct Job Categories

Traffic Overview of Sports Direct

Sports Direct Online and Social Media Presence

Sports Direct News and Updates

Sports Direct raises its bet on Debenhams

LONDON — Discount sports retailer Sports Direct raised its bet on the stock of struggling department store Debenhams. Filings on Monday show that Sports Direct now has an indirect 17.08% stake in the retailer through financial instruments. That is up from 16.09% at the end o…

The wealth of Britain's billionaires has boomed despite Brexit

The wealth of Britain's richest has rocketed with more billionaires than ever before, new figures reveal. Brexit failed to derail the rise of the super-rich and the collective cash of the world's wealthiest topped a whopping £658bn - that's up 14 per cent on last year. There are now 14 more bi…

Labour announces plans to ban zero-hours contracts and unpaid internships

The Labour Party has today announced plans to ban zero-hours contracts and unpaid internships. As part of a set of 20 policies aimed at ending the "rigged economy" at work, Labour wants to guarantee a certain number of working hours for employees each week. Read more: Despite recent bloopers, …

The number of people working in shops is collapsing

LONDON — The number of full-time staff working in shops is collapsing, new figures show. The number of people working in retail shop floors across Britain fell by 3.9% in the first quarter of 2017 compared to the same quarter a year ago, according to the British Retail Conso…

Sports Direct is breaking into the US with a $101 million deal

LONDON — Sports Direct has bought a bankrupt American retail chain, giving it a foothold in the US for the first time. Discount sports retailer Sports Direct announced on Friday that it is buying Eastern Outfitters out of bankruptcy. Eastern Outfitters owns discount chain Bo…

Here's what you need to do to become a FTSE 100 CEO

What qualities does the person in the corner office have that his or her colleagues don't? A new study has found they are likely to have a background in finance, have an MBA and be in their early 50s.  The report, by headhunter Heidrick & Struggles found top-flight UK chief executives tend to…
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Sports Direct Company Life and Culture

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