Sports Direct was founded as a single store in Maidenhead as Mike Ashley Sports in 1982 and has now grown to become not only the UK’s largest sports retailer, but the UK’s number one sports retailer. 
We currently have over 1000 stores within the Sports Direct International group, including Sports Direct, Field & Trek, USC, Cruise, Pulp, Van Mildert, Flannels and many more across the UK and Europe. This coupled with an on-going expansion programme means we will soon have a new store on your doorstep ensuring Sports Direct or one of our other fascia’s remains at the forefront of retail. 
Not only a giant in the retail world we are now venturing into the health and fitness arena with Sports Direct Fitness which sees us opening both wet and dry gyms in existing sites as well as part of our mega-store expansion.
If you're looking for a job in one of our stores or fitness clubs, we have numerous vacancies across ALL of our fascia’s, throughout the UK and in countries such as Belgium, France, Slovenia, Portugal, Netherlands and Cyprus. 

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Shirebrook, GB
Size (employees)
17,345 (est)-5%
Sports Direct was founded in 1982 and is headquartered in Shirebrook, GB
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Key People/Management at Sports Direct

Dave Forsey

Dave Forsey

Group Chief Executive Officer and Director
Claire Jenkins

Claire Jenkins

Non-Executive Director
Mike Ashley

Mike Ashley

Executive Deputy Chairman & Founder
Matt Pearson

Matt Pearson

Acting Chief Financial Officer and Director
Simon Bentley

Simon Bentley

Senior Independent Director
Keith Hellawell

Keith Hellawell

Non-Executive Chairman, Chairman of Nomination Committee
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Sports Direct Office Locations

Sports Direct has an office in Shirebrook
Shirebrook, GB (HQ)
Unit A Brook Park Meadow Lane
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Sports Direct Financials and Metrics

Sports Direct Revenue

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Sports Direct's revenue was reported to be £3.25 b in FY, 2017

Revenue (FY, 2017)

3.2 b

Gross profit (FY, 2017)

1.3 b

Gross profit margin (FY, 2017), %


Net income (FY, 2017)

231.7 m

EBITDA (FY, 2017)

325.3 m

EBIT (FY, 2017)

160.1 m

Cash (30-Apr-2017)

204.7 m


2.1 b
GBPFY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017


1.2 b1.3 b1.3 b1.4 b1.5 b1.6 b1.8 b2.2 b2.7 b2.8 b2.9 b3.2 b

Revenue growth, %


Cost of goods sold

738.1 m751 m709.8 m809.7 m862.5 m940.3 m1.1 b1.3 b1.6 b1.6 b1.6 b1.9 b

Gross profit

456.7 m596.1 m549.7 m557.6 m589.1 m658.9 m744.3 m894.8 m1.2 b1.2 b1.3 b1.3 b
GBPFY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017


48.9 m181.8 m25.1 m60.5 m78.7 m147.4 m151 m78.3 m234.2 m204.7 m

Accounts Receivable

50.4 m56.5 m64.4 m61 m45.4 m47.6 m44.1 m50.4 m60.9 m65.3 m54.4 m39.3 m


219.1 m231.4 m218.8 m262.3 m218.8 m217.9 m316.8 m447 m565.5 m517.1 m702.2 m629.2 m

Current Assets

366 m501.8 m338.7 m406.6 m372.1 m370.2 m485.3 m708.4 m843.9 m878.3 m1.3 b1.3 b
GBPFY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Net Income

64.9 m37.1 m77.7 m(15.5 m)89.2 m83.2 m105.6 m151.7 m179.6 m241.4 m279 m231.7 m

Cash From Operating Activities

61.3 m175.4 m21.9 m92.2 m164.6 m184.3 m165.4 m114.4 m167.1 m237 m65.7 m193.9 m

Dividends Paid

380 k

Cash From Financing Activities

(4.8 m)(23.3 m)(255 m)(46.3 m)(31 m)186.2 m11.2 m52.1 m(67.3 m)(226.9 m)188.4 m(128.7 m)
GBPY, 2017


6.6 x


13.4 x


11.1 x


177.5 k


0.1 x

Financial Leverage

2 x
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Sports Direct Online and Social Media Presence

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Sports Direct News and Updates

Sports Direct's House of Fraser purchase fails to convince analysts

LONDON (Reuters) - The purchase by Sports Direct of department store group House of Fraser drew a cautious response from analysts on Monday, with some saying the deal could backfire on Mike Ashley, the sportswear retailer's founder and chief executive.

Sports Direct snaps up House of Fraser for 90 million pounds

LONDON (Reuters) - Sports Direct, the British sportswear retailer controlled by tycoon Mike Ashley, on Friday snapped up House of Fraser from the department store group's administrators for 90 million pounds ($114.9 million).

Sports Direct buys House of Fraser from administrators for 90 million stg

LONDON (Reuters) - British sportswear retailer Sports Direct has acquired the business and assets of House of Fraser from the department store group's administrators for 90 million pounds ($115 million), it said on Friday.

Newcastle United and Sports Direct billionaire Mike Ashley saves House of Fraser in £90m deal

Mike Ashley, billionaire owner of Sports Direct and Newcastle United FC, has bought House of Fraser for £90m in cash. House of Fraser collapsed into administration this morning (August 10), however billionaire entrepreneur Ashley has saved the 169-year-old department store chain in a huge agreement.…

House of Fraser shareholder Sports Direct sues over business plan

LONDON (Reuters) - A minority shareholder of Britain's House of Fraser, Sports Direct , is suing the department store chain to gain access to its business plan, after House of Fraser announced a major restructuring this week.

Mike Ashley reignites old feud as Sports Direct complains about ex MP

Sports Direct has lodged a complaint about the former MP who handled the inquiry into its working standards. The retailer, founded by well-known businessman Mike Ashley, has submitted a complaint to the Parliamentary Commissioner for Standards concerning former Labour MP Iain Wright. The compl…
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Sports Direct Company Life and Culture

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