OverviewSuggest Edit

Sports Direct International is a company that sells sports and leisure clothing, footwear, equipment, and accessories. The company is also involved in the wholesale distribution and sale of sports and leisure clothing, footwear, and equipment. It offers its products under its own brands, which include Slazenger, Everlast, Lonsdale, Karrimor, Antigua, Campri, Carlton, Donnay, Gelert, LA Gear, Lillywhites, Muddyfox, Nevica, No Fear, Silver Fox, Sondico, Title, USA PRO, Crafted, Fabric, Firetrap, Full Circle, Golddigga, Hot Tuna, Kangol, Rock & Rags, SoulCal, Soviet, and Voodoo Dolls.

TypePublic
Founded1982
HQShirebrook, GB
Websitesportsdirectplc.com

Latest Updates

Employees (est.) (Dec 2019)29,400(+11%)
Revenue (FY, 2019)£3.7 B(+11%)
Share Price (Oct 2017)£4
Cybersecurity ratingAMore
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Key People/Management at Sports Direct

Mike Ashley

Mike Ashley

Chief Executive, Founder
Chris Wootton

Chris Wootton

Chief Financial Officer
Keith Hellawell

Keith Hellawell

Non-Executive Chairman, Chairman of Nomination Committee
Richard Bottomley

Richard Bottomley

Senior Independent Non-Executive Director
David Brayshaw

David Brayshaw

Non-Executive Director
Nicola Frampton

Nicola Frampton

Non-Executive Director
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Sports Direct Office Locations

Sports Direct has an office in Shirebrook
Shirebrook, GB (HQ)
Unit D, Brook Park, Meadow Ln
Show all (1)

Sports Direct Financials and Metrics

Sports Direct Revenue

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View revenue for all periods
Sports Direct's revenue was reported to be £3.7 b in FY, 2019 which is a 10.2% increase from the previous period.
GBP

Revenue (H1, 2020)

2.0b

Gross profit (H1, 2020)

894.9m

Gross profit margin (H1, 2020), %

43.8%

Net income (H1, 2020)

150.1m

EBIT (H1, 2020)

208.5m

Market capitalization (31-Oct-2017)

2.3b

Closing stock price (31-Oct-2017)

4.0

Cash (27-Oct-2019)

326.0m

EV

2.5b
Sports Direct's current market capitalization is £2.3 b.
Annual
GBPFY, 2017FY, 2018FY, 2019

Revenue

3.2b3.4b3.7b

Revenue growth, %

12%4%10%

Cost of goods sold

1.9b2.0b2.1b

Gross profit

1.3b1.3b1.6b
Half Year
GBPH1, 2018H1, 2019H1, 2020

Revenue

1.7b1.8b2.0b

Cost of goods sold

1.1b1.0b1.1b

Gross profit

661.0m743.4m894.9m

Gross profit Margin, %

39%41%44%
Annual
GBPFY, 2017FY, 2018FY, 2019

Cash

204.7m360.0m448.0m

Accounts Receivable

39.3m35.0m53.1m

Prepaid Expenses

32.1m51.1m59.3m

Inventories

629.2m873.4m978.4m
Half Year
GBPH1, 2018H1, 2019H1, 2020

Cash

121.4m181.5m326.0m

Inventories

795.7m1.0b1.2b

Current Assets

1.4b1.7b2.1b

PP&E

871.2m908.8m872.4m
Annual
GBPFY, 2017FY, 2018FY, 2019

Net Income

231.7m27.6m116.0m

Depreciation and Amortization

147.9m139.4m125.4m

Inventories

60.0m(119.6m)(14.5m)

Accounts Payable

74.6m69.4m(76.5m)
Half Year
GBPH1, 2018H1, 2019H1, 2020

Net Income

28.7m47.7m65.4m

Depreciation and Amortization

64.0m71.5m70.1m

Inventories

(90.8m)(93.0m)(161.3m)

Accounts Payable

(8.1m)159.0m69.0m
GBPFY, 2017

EV/EBIT

12.4 x

EV/CFO

10.3 x

Revenue/Employee

177.5k

Debt/Equity

0.3 x

Debt/Assets

0.2 x

Financial Leverage

2 x

P/E Ratio

8.0
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Sports Direct Operating Metrics

Sports Direct's Stores was reported to be 968 in FY, 2019.
FY, 2017H1, 2018FY, 2018H1, 2019FY, 2019H1, 2020

Stores

757826968

Stores (Europe)

289287253252251523

Stores (Premium Lifestyle)

733034804194

Stores (UK)

468507494486540879
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Sports Direct Acquisitions / Subsidiaries

Company NameDateDeal Size
Jack WillsAugust 05, 2019£12.75 m
Evans CyclesOctober 30, 2018
House of FraserAugust 10, 2018£90 m
Bob's Stores USA LLCJune 16, 2017
Eastern Mountain Sports (EMS)April 21, 2017
Kensington Health Clubs LimitedDecember 09, 2015
Direct Golf UK Ltd.October 23, 2015
HeatonsOctober 07, 2015$47.5 m
Sportland International Group A.S.August 12, 2013
5 Pointz Limited
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Sports Direct Revenue Breakdown

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Sports Direct revenue breakdown by business segment: 59.1% from UK Sports Retail, 5.5% from Premium Lifestyle , 5.8% from Rest of World Retail, 16.2% from European Sports Retail , 8.9% from House of Fraser Retail and 4.4% from Other

Sports Direct revenue breakdown by geographic segment: 25.3% from Non-UK and 74.7% from UK

Sports Direct Cybersecurity Score

Cybersecurity ratingPremium dataset

A

97/100

SecurityScorecard logo

Sports Direct Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset

40-49

out of 100

CSRHub logo

Sports Direct Online and Social Media Presence

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Sports Direct News and Updates

Mike Ashley to hand reins of Sports Direct retail empire to future son-in-law

The board of Frasers Group confirmed suspicions that CEO Mike Ashley will be replaced next year by his daughter’s fiancé, The post Mike Ashley to hand reins of Sports Direct retail empire to future son-in-law appeared first on CityAM.

Sports Direct owner Frasers Group set for ‘upbeat’ update

An “upbeat” trading update is reportedly expected from Mike Ashley’s Frasers Group, which owns Sports Direct, in the hope that The post Sports Direct owner Frasers Group set for ‘upbeat’ update after reopening stores appeared first on CityAM.

Sports Direct launches flagship London store with "never before seen" technology

A UK sports retailer has launched its new flagship concept store in London with “innovative and intelligent” technology. Sports Direct has today (June 18) launched its new Oxford Street flagship store, which it has created in collaboration with inurface media. Spanning 50,000 sq ft, the store is acr…

Sports Direct owner saves 58 jobs with acquisition of Middlesbrough fashion retailer

A North East fashion retailer has been snapped up by a national chain operator following difficulties caused by the pandemic. Psyche, based in Middlesbrough, was supported by accountancy firm Clive Owen as it was acquired by retail giant Frasers Group, which owns Sports Direct and House of Fraser. T…

Mike Ashley's Sports Direct retail empire reports a sales surge

Mike Ashley's Sport Direct retail empire reported a 25 per cent rise in first-half core earnings and raised the lower end of its annual forecast, boosted by online sales and store reopenings after coronavirus-led lockdowns. The post Mike Ashley's Sports Direct retail empire reports a sales surge ap…

Sports Direct Billionaire Mike Ashley Apologizes For Coronavirus Blunders

The billionaire owner of Sports Direct issued an open letter to apologize for “ill-judged” calls for the government to exempt his sports goods chain from lockdown.
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Sports Direct Frequently Asked Questions

  • When was Sports Direct founded?

    Sports Direct was founded in 1982.

  • Who are Sports Direct key executives?

    Sports Direct's key executives are Mike Ashley, Chris Wootton and Keith Hellawell.

  • How many employees does Sports Direct have?

    Sports Direct has 29,400 employees.

  • What is Sports Direct revenue?

    Latest Sports Direct annual revenue is £3.7 b.

  • What is Sports Direct revenue per employee?

    Latest Sports Direct revenue per employee is £125.9 k.

  • Who are Sports Direct competitors?

    Competitors of Sports Direct include Big 5 Sporting Goods, Elite Fitness and Uniforms Express.

  • Where is Sports Direct headquarters?

    Sports Direct headquarters is located at Unit D, Brook Park, Meadow Ln, Shirebrook.

  • Where are Sports Direct offices?

    Sports Direct has an office in Shirebrook.

  • How many offices does Sports Direct have?

    Sports Direct has 1 office.