Sports Direct

Sports Direct was founded as a single store in Maidenhead as Mike Ashley Sports in 1982 and has now grown to become not only the UK’s largest sports retailer, but the UK’s number one sports retailer. 
We currently have over 1000 stores within the Sports Direct International group, including Sports Direct, Field & Trek, USC, Cruise, Pulp, Van Mildert, Flannels and many more across the UK and Europe. This coupled with an on-going expansion programme means we will soon have a new store on your doorstep ensuring Sports Direct or one of our other fascia’s remains at the forefront of retail. 
Not only a giant in the retail world we are now venturing into the health and fitness arena with Sports Direct Fitness which sees us opening both wet and dry gyms in existing sites as well as part of our mega-store expansion.
If you're looking for a job in one of our stores or fitness clubs, we have numerous vacancies across ALL of our fascia’s, throughout the UK and in countries such as Belgium, France, Slovenia, Portugal, Netherlands and Cyprus. 

Company Growth (employees)
Shirebrook, GB
Size (employees)
18,280 (est)+7%
Sports Direct was founded in 1982 and is headquartered in Shirebrook, GB

Key People at Sports Direct

Dave Forsey

Dave Forsey

Group Chief Executive Officer and Director
Claire Jenkins

Claire Jenkins

Non-Executive Director
Mike Ashley

Mike Ashley

Executive Deputy Chairman & Founder
Matt Pearson

Matt Pearson

Acting Chief Financial Officer and Director
Simon Bentley

Simon Bentley

Senior Independent Director
Keith Hellawell

Keith Hellawell

Non-Executive Chairman, Chairman of Nomination Committee

Sports Direct Office Locations

Sports Direct has an office in Shirebrook
Shirebrook, GB (HQ)
Unit A Brook Park Meadow Lane

Sports Direct Data and Metrics

Sports Direct Financial Metrics

Sports Direct's revenue was reported to be £2.9 b in FY, 2016 which is a 3% increase from the previous period.
£, GBP

Revenue (FY, 2016)

2.9 b

Revenue growth (FY, 2015 - FY, 2016), %


Gross profit (FY, 2016)

1.3 b

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

279 m

Market capitalization (22-Jun-2017)

1.7 b

Closing share price (22-Jun-2017)


Cash (26-Apr-2016)

234.2 m
Sports Direct's current market capitalization is £1.7 b.
£, GBPFY, 2014FY, 2015FY, 2016


2.7 b2.8 b2.9 b

Revenue growth, %


Cost of goods sold

1.6 b1.6 b1.6 b

Gross profit

1.2 b1.2 b1.3 b

Gross profit Margin, %


Operating expense total

905.8 m945.2 m1.1 b

Pre tax profit

239.5 m313.4 m361.8 m

Net Income

179.6 m241.4 m279 m
£, GBPFY, 2014FY, 2015FY, 2016


151 m78.3 m234.2 m

Accounts Receivable

60.9 m65.3 m54.4 m

Current Assets

843.9 m878.3 m1.3 b


605.3 m642.8 m841.5 m


255.1 m255.4 m208.6 m

Total Assets

1.7 b1.8 b2.4 b

Accounts Payable

239.5 m170.1 m219 m

Current Liabilities

799.2 m382.6 m540.6 m

Retained Earnings

180.2 m240.4 m277.4 m

Total Equity

821.1 m1.2 b1.4 b

Financial Leverage

2.1 x1.5 x1.7 x
£, GBPFY, 2014FY, 2015FY, 2016

Cash From Operating Activities

167.1 m237 m65.7 m

Cash From Financing Activities

(67.3 m)(226.9 m)188.4 m

Income Taxes Paid

(59.8 m)(72.1 m)(82.8 m)
£, GBPY, 2016


168.8 k

Financial Leverage

1.7 x

Sports Direct Market Value History

Sports Direct Job Categories

Sports Direct Online and Social Media Presence

Sports Direct News and Updates

Sports Direct Company Life and Culture

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