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Sports Direct International is a company that sells sports and leisure clothing, footwear, equipment, and accessories. The company is also involved in the wholesale distribution and sale of sports and leisure clothing, footwear, and equipment. It offers its products under its own brands, which include Slazenger, Everlast, Lonsdale, Karrimor, Antigua, Campri, Carlton, Donnay, Gelert, LA Gear, Lillywhites, Muddyfox, Nevica, No Fear, Silver Fox, Sondico, Title, USA PRO, Crafted, Fabric, Firetrap, Full Circle, Golddigga, Hot Tuna, Kangol, Rock & Rags, SoulCal, Soviet, and Voodoo Dolls.

TypePublic
Founded1982
HQShirebrook, GB
Websitesportsdirectplc.com

Latest Updates

Employees (est.) (Dec 2019)29,400(+11%)
Revenue (FY, 2019)£3.7 B(+11%)
Share Price (Oct 2017)£4

Key People/Management at Sports Direct

Mike Ashley

Mike Ashley

Chief Executive, Founder
Chris Wootton

Chris Wootton

Chief Financial Officer
Richard Bottomley

Richard Bottomley

Senior Independent Non-Executive Director
Keith Hellawell

Keith Hellawell

Non-Executive Chairman, Chairman of Nomination Committee
David Brayshaw

David Brayshaw

Non-Executive Director
Nicola Frampton

Nicola Frampton

Non-Executive Director
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Sports Direct Office Locations

Sports Direct has an office in Shirebrook
Shirebrook, GB (HQ)
Unit D, Brook Park, Meadow Ln
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Sports Direct Financials and Metrics

Sports Direct Revenue

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Sports Direct's revenue was reported to be £3.70 b in FY, 2019 which is a 10.2% increase from the previous period.
GBP

Revenue (H1, 2020)

2.0b

Gross profit (H1, 2020)

894.9m

Gross profit margin (H1, 2020), %

43.8%

Net income (H1, 2020)

150.1m

EBIT (H1, 2020)

208.5m

Market capitalization (31-Oct-2017)

2.3b

Closing stock price (31-Oct-2017)

4.0

Cash (27-Oct-2019)

326.0m

EV

2.5b
Sports Direct's current market capitalization is £2.3 b.
Annual
GBPFY, 2017FY, 2018FY, 2019

Revenue

3.2b3.4b3.7b

Revenue growth, %

12%4%10%

Cost of goods sold

1.9b2.0b2.1b

Gross profit

1.3b1.3b1.6b
Half Year
GBPH1, 2018H1, 2019H1, 2020

Revenue

1.7b1.8b2.0b

Cost of goods sold

1.1b1.0b1.1b

Gross profit

661.0m743.4m894.9m

Gross profit Margin, %

39%41%44%
Annual
GBPFY, 2017FY, 2018FY, 2019

Cash

204.7m360.0m448.0m

Accounts Receivable

39.3m35.0m53.1m

Prepaid Expenses

32.1m51.1m59.3m

Inventories

629.2m873.4m978.4m
Half Year
GBPH1, 2018H1, 2019H1, 2020

Cash

121.4m181.5m326.0m

Inventories

795.7m1.0b1.2b

Current Assets

1.4b1.7b2.1b

PP&E

871.2m908.8m872.4m
Annual
GBPFY, 2017FY, 2018FY, 2019

Net Income

231.7m27.6m116.0m

Depreciation and Amortization

147.9m139.4m125.4m

Inventories

60.0m(119.6m)(14.5m)

Accounts Payable

74.6m69.4m(76.5m)
Half Year
GBPH1, 2018H1, 2019H1, 2020

Net Income

28.7m47.7m65.4m

Depreciation and Amortization

64.0m71.5m70.1m

Inventories

(90.8m)(93.0m)(161.3m)

Accounts Payable

(8.1m)159.0m69.0m
GBPY, 2019

EV/EBIT

12.2 x

EV/CFO

15.6 x

Debt/Equity

0.4 x

Debt/Assets

0.2 x

Financial Leverage

2.4 x
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Sports Direct Operating Metrics

Sports Direct's Stores was reported to be 968 in FY, 2019.
FY, 2017H1, 2018FY, 2018H1, 2019FY, 2019H1, 2020

Stores

757 826 968

Stores (Europe)

289 287 253 252 251 523

Stores (Premium Lifestyle)

73 30 34 80 41 94

Stores (UK)

468 507 494 486 540 879
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Sports Direct Acquisitions / Subsidiaries

Company NameDateDeal Size
Jack WillsAugust 05, 2019£12.75 m
Evans CyclesOctober 30, 2018
House of FraserAugust 10, 2018£90 m
Bob's Stores USA LLCJune 16, 2017
Eastern Mountain Sports (EMS)April 21, 2017
Kensington Health Clubs LimitedDecember 09, 2015
Direct Golf UK Ltd.October 23, 2015
HeatonsOctober 07, 2015$47.50 m
Sportland International Group A.S.August 12, 2013
5 Pointz Limited
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Sports Direct Revenue Breakdown

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Sports Direct revenue breakdown by business segment: 8.9% from House of Fraser Retail, 16.2% from European Sports Retail , 5.8% from Rest of World Retail, 5.5% from Premium Lifestyle , 59.1% from UK Sports Retail and 4.4% from Other

Sports Direct revenue breakdown by geographic segment: 74.7% from UK and 25.3% from Non-UK

Sports Direct Online and Social Media Presence

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Sports Direct News and Updates

Sports Direct Billionaire Mike Ashley Apologizes For Coronavirus Blunders

The billionaire owner of Sports Direct issued an open letter to apologize for “ill-judged” calls for the government to exempt his sports goods chain from lockdown.

Sports Direct hikes prices after store closures amid coronavirus crisis

Mike Ashley’s Sports Direct has reportedly hiked the price of some sports equipment by as much as 50 per cent The post Sports Direct hikes prices after store closures amid coronavirus crisis appeared first on CityAM.

Mike Ashley's Sports Direct vows to stay open during coronavirus lockdown

Mike Ashley’s Sports Direct and Evans Cycles stores will stay open during the coronavirus lockdown, as bosses claim they are The post Mike Ashley's Sports Direct vows to stay open during coronavirus lockdown appeared first on CityAM.

Leeds engineering firm completes major work on Sports Direct unit in Glasgow

Leeds-based Adept Civil and Structural Consulting Engineers has completed work on a major new development in Scotland for Sports Direct. The new development is house several of the company’s retail brands, as well as a state-of-the-art gym, in one location. Adept was appointed by construction giant …

Sports Direct Says $750 Million Probe Finds Clerical Errors

Sports Direct Says $750 Million Probe Finds Clerical Errors

Dow Jones Newswires: Sports Direct pretax profit more than doubles

The company said that it expects underlying Ebitda for the full year to be between GBP356.4 million and GBP390.3 million.
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Sports Direct Frequently Asked Questions

  • When was Sports Direct founded?

    Sports Direct was founded in 1982.

  • Who are Sports Direct key executives?

    Sports Direct's key executives are Mike Ashley, Chris Wootton and Richard Bottomley.

  • How many employees does Sports Direct have?

    Sports Direct has 29,400 employees.

  • What is Sports Direct revenue?

    Latest Sports Direct annual revenue is £3.7 b.

  • What is Sports Direct revenue per employee?

    Latest Sports Direct revenue per employee is £125.9 k.

  • Who are Sports Direct competitors?

    Competitors of Sports Direct include Big 5 Sporting Goods, HRX and Finish Line.

  • Where is Sports Direct headquarters?

    Sports Direct headquarters is located at Unit D, Brook Park, Meadow Ln, Shirebrook.

  • Where are Sports Direct offices?

    Sports Direct has an office in Shirebrook.

  • How many offices does Sports Direct have?

    Sports Direct has 1 office.