SportPursuit is the UK’s first private-sale sports website, offering our members insider access to winning sports brands every day, always at unbeatable prices. Experts in our fields, we continually scour the globe for the best sports products, ensuring our members receive unbeatable deals on everything from the industry headliners to breakthrough brands and well-kept professional secrets. We offer a broad range of sports essentials including clothing, footwear, equipment and nutrition for running, cycling, swimming, tennis, rugby, hiking, action sports, snow sports and more. Our sales are only accessible to our community, but membership costs nothing and takes seconds.
HQGreater London, GB
Size (employees)73 (est)+3%
SportPursuit was founded in 2011 and is headquartered in Greater London, GB
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Key People/Management at SportPursuit

Adam Pikett

Adam Pikett

Co-Founder & CEO
Steve Blake

Steve Blake

Rhys Jones

Rhys Jones

Co-Founder & Commercial Director
Victoria Walton

Victoria Walton

Co-Founder and COO
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SportPursuit Office Locations

SportPursuit has an office in Greater London
Greater London, GB (HQ)
2C Hillgate Pl
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SportPursuit Financials and Metrics

Summary Metrics

Founding Date


SportPursuit total Funding

$29.1 m

SportPursuit latest funding size

$14.45 m

Time since last funding

3 years ago

SportPursuit investors

SportPursuit's latest funding round in November 2015 was reported to be $14.5 m. In total, SportPursuit has raised $29.1 m
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SportPursuit Revenue

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SportPursuit's revenue was reported to be £20.66 m in FY, 2016

Revenue (FY, 2016)

20.7 m

Gross profit (FY, 2016)

3.6 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

(1.6 m)

EBITDA (FY, 2016)

(1.2 m)

EBIT (FY, 2016)

(1.5 m)

Cash (31-Dec-2016)

5.7 m
GBPFY, 2013FY, 2014FY, 2015FY, 2016


3.7 m10 m14.7 m20.7 m

Revenue growth, %


Cost of goods sold

3.2 m8.5 m12.2 m17.1 m

Gross profit

544.7 k1.5 m2.5 m3.6 m
GBPFY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


1.4 m1.2 m3.8 m7.6 m5.7 m

Accounts Receivable

6.7 k118.5 k


25.4 k361.5 k1.1 m1.1 m2.9 m

Current Assets

1.4 m1.7 m5.2 m9.2 m9.2 m
GBPFY, 2013FY, 2014FY, 2015FY, 2016

Net Income

(802.1 k)(2.1 m)(2.2 m)(1.6 m)

Cash From Operating Activities

(1.3 m)(2 m)(1 m)(228.1 k)

Cash From Financing Activities

3 m3.1 m4.9 m(1.3 m)

Net Change in Cash

1.6 m967.3 k3.9 m(1.9 m)
GBPY, 2016


406.8 k

Financial Leverage

2.7 x
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SportPursuit Online and Social Media Presence

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SportPursuit Company Life and Culture

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