SportPursuit is the UK’s first private-sale sports website, offering our members insider access to winning sports brands every day, always at unbeatable prices. Experts in our fields, we continually scour the globe for the best sports products, ensuring our members receive unbeatable deals on everything from the industry headliners to breakthrough brands and well-kept professional secrets. We offer a broad range of sports essentials including clothing, footwear, equipment and nutrition for running, cycling, swimming, tennis, rugby, hiking, action sports, snow sports and more. Our sales are only accessible to our community, but membership costs nothing and takes seconds.
Company Growth (employees)
Greater London, GB
Size (employees)
59 (est)-1%
SportPursuit was founded in 2011 and is headquartered in Greater London, GB

Key People at SportPursuit

Adam Pikett

Adam Pikett

Co-Founder & CEO
Steve Blake

Steve Blake

Rhys Jones

Rhys Jones

Co-Founder & Commercial Director
Victoria Walton

Victoria Walton

Co-Founder And COO

SportPursuit Office Locations

SportPursuit has an office in Greater London
Greater London, GB (HQ)
2C Hillgate Pl

SportPursuit Data and Metrics

Summary Metrics

Founding Date


Total Funding

$29.1 m

Latest funding size

$14.5 m

Time since last funding

over 1 year


SportPursuit's latest funding round in November 2015 was reported to be $14.5 m. In total, SportPursuit has raised $29.1 m

SportPursuit Financial Metrics

SportPursuit's revenue was reported to be £14.7 m in FY, 2015 which is a 47% increase from the previous period.

Revenue (FY, 2015)

14.7 m

Revenue growth (FY, 2014 - FY, 2015), %


Gross profit (FY, 2015)

2.5 m

Gross profit margin (FY, 2015), %


Net income (FY, 2015)

(2.2 m)

Cash (31-Dec-2015)

7.6 m
GBPFY, 2014FY, 2015


10 m14.7 m

Revenue growth, %


Cost of goods sold

8.5 m12.2 m

Gross profit

1.5 m2.5 m

Gross profit Margin, %


Operating expense total

3.7 m4.7 m

Pre tax profit

(2.2 m)(2.4 m)

Net Income

(2.1 m)(2.2 m)
GBPFY, 2014FY, 2015


3.8 m7.6 m

Current Assets

5.2 m9.2 m


97.8 k120 k

Total Assets

5.3 m9.3 m

Accounts Payable

1.2 m1.7 m

Current Liabilities

2.4 m3.6 m

Total Liabilities

2.9 m4.2 m

Retained Earnings

(2.1 m)(2.2 m)

Total Equity

2.4 m5.1 m

Financial Leverage

2.2 x1.8 x
GBPFY, 2014FY, 2015

Cash From Operating Activities

(2 m)(1 m)

Cash From Financing Activities

3.1 m5.1 m

Income Taxes Paid

125.7 k145.6 k
GBPY, 2015


338.8 k

Financial Leverage

1.8 x

Traffic Overview of SportPursuit

SportPursuit Online and Social Media Presence

SportPursuit News and Updates

Scottish Equity Partners just raised one Europe’s biggest funds this year

 Scottish Equity Partners (SEP), a 25-year-old, growth-stage venture capital firm, has closed on £260 million ($322 million) in commitments for its fifth fund, in one of the largest capital raises for a European venture firm this year. The firm plans to invest the capital mainly in the U.K. and Irel…

SportPursuit Company Life and Culture

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